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Atp Private Equity Partners C The Scandinavian Sweetspot Strategy Case Study Help Checklist

Atp Private Equity Partners C The Scandinavian Sweetspot Strategy Case Study Help Checklist

Atp Private Equity Partners C The Scandinavian Sweetspot Strategy Case Study Solution
Atp Private Equity Partners C The Scandinavian Sweetspot Strategy Case Study Help
Atp Private Equity Partners C The Scandinavian Sweetspot Strategy Case Study Analysis



Analyses for Evaluating Atp Private Equity Partners C The Scandinavian Sweetspot Strategy decision to launch Case Study Solution


The following area focuses on the of marketing for Atp Private Equity Partners C The Scandinavian Sweetspot Strategy where the company's customers, competitors and core competencies have assessed in order to validate whether the decision to introduce Case Study Help under Atp Private Equity Partners C The Scandinavian Sweetspot Strategy trademark name would be a practical option or not. We have first of all taken a look at the type of customers that Atp Private Equity Partners C The Scandinavian Sweetspot Strategy handle while an examination of the competitive environment and the company's strengths and weaknesses follows. Embedded in the 3C analysis is the reason for not introducing Case Study Help under Atp Private Equity Partners C The Scandinavian Sweetspot Strategy name.
Atp Private Equity Partners C The Scandinavian Sweetspot Strategy Case Study Solution

Customer Analysis

Both the groups utilize Atp Private Equity Partners C The Scandinavian Sweetspot Strategy high performance adhesives while the company is not just included in the production of these adhesives but also markets them to these consumer groups. We would be focusing on the customers of instantaneous adhesives for this analysis because the market for the latter has a lower potential for Atp Private Equity Partners C The Scandinavian Sweetspot Strategy compared to that of instantaneous adhesives.

The total market for immediate adhesives is around 890,000 in the United States in 1978 which covers both customer groups which have actually been recognized earlier.If we take a look at a breakdown of Atp Private Equity Partners C The Scandinavian Sweetspot Strategy potential market or client groups, we can see that the business sells to OEMs (Initial Equipment Makers), Do-it-Yourself consumers, repair work and overhauling business (MRO) and producers handling products made from leather, metal, wood and plastic. This diversity in clients suggests that Atp Private Equity Partners C The Scandinavian Sweetspot Strategy can target has various options in regards to segmenting the marketplace for its new item particularly as each of these groups would be requiring the very same type of item with particular modifications in demand, product packaging or quantity. The consumer is not price delicate or brand name conscious so introducing a low priced dispenser under Atp Private Equity Partners C The Scandinavian Sweetspot Strategy name is not a suggested choice.

Company Analysis

Atp Private Equity Partners C The Scandinavian Sweetspot Strategy is not simply a producer of adhesives but takes pleasure in market leadership in the immediate adhesive industry. The company has its own proficient and competent sales force which adds value to sales by training the company's network of 250 suppliers for assisting in the sale of adhesives.

Core skills are not limited to adhesive manufacturing only as Atp Private Equity Partners C The Scandinavian Sweetspot Strategy likewise specializes in making adhesive dispensing devices to help with using its items. This double production method gives Atp Private Equity Partners C The Scandinavian Sweetspot Strategy an edge over rivals because none of the competitors of dispensing devices makes instant adhesives. In addition, none of these rivals offers straight to the consumer either and makes use of distributors for reaching out to customers. While we are looking at the strengths of Atp Private Equity Partners C The Scandinavian Sweetspot Strategy, it is crucial to highlight the company's weaknesses.

Although the business's sales staff is skilled in training suppliers, the reality stays that the sales team is not trained in offering devices so there is a possibility of relying greatly on suppliers when promoting adhesive equipment. It ought to also be kept in mind that the distributors are showing hesitation when it comes to selling equipment that needs servicing which increases the challenges of selling equipment under a particular brand name.

If we take a look at Atp Private Equity Partners C The Scandinavian Sweetspot Strategy product line in adhesive devices especially, the business has products targeted at the high-end of the market. If Atp Private Equity Partners C The Scandinavian Sweetspot Strategy offers Case Study Help under the exact same portfolio, the possibility of sales cannibalization exists. Provided the truth that Case Study Help is priced lower than Atp Private Equity Partners C The Scandinavian Sweetspot Strategy high-end line of product, sales cannibalization would absolutely be impacting Atp Private Equity Partners C The Scandinavian Sweetspot Strategy sales income if the adhesive devices is sold under the company's trademark name.

We can see sales cannibalization affecting Atp Private Equity Partners C The Scandinavian Sweetspot Strategy 27A Pencil Applicator which is priced at $275. There is another possible threat which could reduce Atp Private Equity Partners C The Scandinavian Sweetspot Strategy earnings if Case Study Help is released under the business's brand name. The reality that $175000 has actually been invested in promoting SuperBonder suggests that it is not a good time for introducing a dispenser which can highlight the fact that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the immediate adhesive.

Furthermore, if we look at the market in general, the adhesives market does disappoint brand orientation or rate awareness which offers us 2 extra reasons for not launching a low priced product under the company's brand.

Competitor Analysis

The competitive environment of Atp Private Equity Partners C The Scandinavian Sweetspot Strategy would be studied by means of Porter's five forces analysis which would highlight the degree of rivalry in the market.


Degree of Rivalry:

Currently we can see that the adhesive market has a high development capacity due to the presence of fragmented segments with Atp Private Equity Partners C The Scandinavian Sweetspot Strategy delighting in leadership and a combined market share of 75% with 2 other market players, Eastman and Permabond. While industry competition in between these players could be called 'intense' as the consumer is not brand name mindful and each of these players has prominence in regards to market share, the truth still stays that the market is not saturated and still has numerous market segments which can be targeted as possible specific niche markets even when launching an adhesive. We can even point out the fact that sales cannibalization might be leading to industry rivalry in the adhesive dispenser market while the market for immediate adhesives uses growth capacity.


Bargaining Power of Buyer: The Bargaining power of the buyer in this industry is low particularly as the purchaser has low knowledge about the item. While business like Atp Private Equity Partners C The Scandinavian Sweetspot Strategy have actually handled to train distributors concerning adhesives, the final customer is dependent on suppliers. Approximately 72% of sales are made directly by makers and distributors for instant adhesives so the buyer has a low bargaining power.

Bargaining Power of Supplier: Offered the fact that the adhesive market is controlled by 3 gamers, it could be stated that the provider delights in a greater bargaining power compared to the buyer. Nevertheless, the truth stays that the provider does not have much impact over the buyer at this moment especially as the purchaser does disappoint brand recognition or cost sensitivity. When it comes to the adhesive market while the producer and the purchaser do not have a major control over the real sales, this shows that the distributor has the higher power.

Threat of new entrants: The competitive environment with its low brand commitment and the ease of entry shown by foreign Japanese rivals in the instantaneous adhesive market indicates that the marketplace enables ease of entry. Nevertheless, if we take a look at Atp Private Equity Partners C The Scandinavian Sweetspot Strategy in particular, the company has double capabilities in regards to being a maker of adhesive dispensers and instantaneous adhesives. Prospective dangers in equipment dispensing market are low which shows the possibility of creating brand name awareness in not just instant adhesives but likewise in dispensing adhesives as none of the industry gamers has managed to position itself in dual capabilities.

Danger of Substitutes: The threat of substitutes in the instant adhesive industry is low while the dispenser market in particular has substitutes like Glumetic idea applicators, inbuilt applicators, pencil applicators and advanced consoles. The fact remains that if Atp Private Equity Partners C The Scandinavian Sweetspot Strategy introduced Case Study Help, it would be indulging in sales cannibalization for its own items. (see appendix 1 for framework).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Atp Private Equity Partners C The Scandinavian Sweetspot Strategy Case Study Help


Despite the fact that our 3C analysis has provided various factors for not introducing Case Study Help under Atp Private Equity Partners C The Scandinavian Sweetspot Strategy name, we have actually a suggested marketing mix for Case Study Help provided listed below if Atp Private Equity Partners C The Scandinavian Sweetspot Strategy chooses to go on with the launch.

Product & Target Market: The target audience selected for Case Study Help is 'Automobile services' for a number of reasons. There are currently 89257 facilities in this sector and a high use of around 58900 lbs. is being utilized by 36.1 % of the marketplace. This market has an extra growth capacity of 10.1% which might be a good enough specific niche market segment for Case Study Help. Not just would a portable dispenser deal benefit to this specific market, the reality that the Diy market can likewise be targeted if a potable low priced adhesive is being cost usage with SuperBonder. The product would be sold without the 'glumetic pointer' and 'vari-drop' so that the consumer can decide whether he wishes to opt for either of the two accessories or not.

Price: The suggested cost of Case Study Help has actually been kept at $175 to the end user whether it is sold through suppliers or through direct selling. A cost listed below $250 would not need approvals from the senior management in case a mechanic at a motor automobile upkeep shop requires to purchase the item on his own.

Atp Private Equity Partners C The Scandinavian Sweetspot Strategy would only be getting $157 per unit as shown in appendix 2 which gives a breakdown of gross profitability and net success for Atp Private Equity Partners C The Scandinavian Sweetspot Strategy for launching Case Study Help.

Place: A circulation model where Atp Private Equity Partners C The Scandinavian Sweetspot Strategy straight sends the product to the regional distributor and keeps a 10% drop delivery allowance for the supplier would be utilized by Atp Private Equity Partners C The Scandinavian Sweetspot Strategy. Given that the sales group is already engaged in selling instant adhesives and they do not have competence in selling dispensers, involving them in the selling procedure would be pricey especially as each sales call costs around $120. The distributors are already selling dispensers so offering Case Study Help through them would be a beneficial option.

Promotion: Although a low advertising spending plan needs to have been appointed to Case Study Help but the truth that the dispenser is a development and it requires to be marketed well in order to cover the capital expenses sustained for production, the recommended marketing plan costing $51816 is recommended for at first presenting the item in the market. The planned ads in magazines would be targeted at mechanics in car maintenance shops. (Suggested text for the advertisement is shown in appendix 3 while the 4Ps are summed up in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Atp Private Equity Partners C The Scandinavian Sweetspot Strategy Case Study Analysis

Although a recommended plan of action in the form of a marketing mix has actually been discussed for Case Study Help, the truth still remains that the item would not complement Atp Private Equity Partners C The Scandinavian Sweetspot Strategy product line. We have a look at appendix 2, we can see how the total gross success for the two designs is expected to be around $49377 if 250 units of each model are made annually according to the strategy. Nevertheless, the preliminary prepared marketing is roughly $52000 each year which would be putting a stress on the company's resources leaving Atp Private Equity Partners C The Scandinavian Sweetspot Strategy with a negative net income if the expenses are designated to Case Study Help just.

The reality that Atp Private Equity Partners C The Scandinavian Sweetspot Strategy has currently sustained an initial financial investment of $48000 in the form of capital expense and prototype development shows that the income from Case Study Help is insufficient to undertake the threat of sales cannibalization. Aside from that, we can see that a low priced dispenser for a market showing low elasticity of need is not a preferable option specifically of it is affecting the sale of the business's earnings producing designs.



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