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Cambridge Hospital Community Health Network The Primary Care Unit Case Study Help Checklist

Cambridge Hospital Community Health Network The Primary Care Unit Case Study Help Checklist

Cambridge Hospital Community Health Network The Primary Care Unit Case Study Solution
Cambridge Hospital Community Health Network The Primary Care Unit Case Study Help
Cambridge Hospital Community Health Network The Primary Care Unit Case Study Analysis



Analyses for Evaluating Cambridge Hospital Community Health Network The Primary Care Unit decision to launch Case Study Solution


The following section focuses on the of marketing for Cambridge Hospital Community Health Network The Primary Care Unit where the company's consumers, rivals and core proficiencies have assessed in order to justify whether the choice to introduce Case Study Help under Cambridge Hospital Community Health Network The Primary Care Unit brand name would be a practical alternative or not. We have actually to start with looked at the type of consumers that Cambridge Hospital Community Health Network The Primary Care Unit handle while an assessment of the competitive environment and the company's strengths and weaknesses follows. Embedded in the 3C analysis is the validation for not introducing Case Study Help under Cambridge Hospital Community Health Network The Primary Care Unit name.
Cambridge Hospital Community Health Network The Primary Care Unit Case Study Solution

Customer Analysis

Cambridge Hospital Community Health Network The Primary Care Unit consumers can be segmented into two groups, commercial clients and final customers. Both the groups use Cambridge Hospital Community Health Network The Primary Care Unit high performance adhesives while the business is not only associated with the production of these adhesives but likewise markets them to these consumer groups. There are 2 types of items that are being sold to these potential markets; anaerobic adhesives and instant adhesives. We would be concentrating on the consumers of instant adhesives for this analysis considering that the market for the latter has a lower potential for Cambridge Hospital Community Health Network The Primary Care Unit compared to that of immediate adhesives.

The overall market for immediate adhesives is roughly 890,000 in the US in 1978 which covers both client groups which have been determined earlier.If we take a look at a breakdown of Cambridge Hospital Community Health Network The Primary Care Unit potential market or customer groups, we can see that the company offers to OEMs (Original Equipment Makers), Do-it-Yourself consumers, repair and overhauling business (MRO) and makers dealing in items made of leather, metal, wood and plastic. This variety in consumers suggests that Cambridge Hospital Community Health Network The Primary Care Unit can target has various options in terms of segmenting the market for its new item particularly as each of these groups would be requiring the very same kind of product with particular changes in need, product packaging or quantity. However, the client is not rate sensitive or brand mindful so releasing a low priced dispenser under Cambridge Hospital Community Health Network The Primary Care Unit name is not a recommended choice.

Company Analysis

Cambridge Hospital Community Health Network The Primary Care Unit is not just a manufacturer of adhesives however delights in market leadership in the immediate adhesive industry. The business has its own competent and certified sales force which includes value to sales by training the business's network of 250 distributors for assisting in the sale of adhesives.

Core competences are not limited to adhesive production just as Cambridge Hospital Community Health Network The Primary Care Unit also concentrates on making adhesive dispensing equipment to help with making use of its products. This double production method gives Cambridge Hospital Community Health Network The Primary Care Unit an edge over rivals because none of the competitors of giving devices makes immediate adhesives. Furthermore, none of these rivals sells straight to the customer either and uses suppliers for reaching out to consumers. While we are taking a look at the strengths of Cambridge Hospital Community Health Network The Primary Care Unit, it is necessary to highlight the company's weak points as well.

Although the business's sales personnel is proficient in training suppliers, the reality remains that the sales team is not trained in selling devices so there is a possibility of relying greatly on suppliers when promoting adhesive devices. It needs to likewise be kept in mind that the distributors are revealing reluctance when it comes to selling devices that needs maintenance which increases the obstacles of selling devices under a particular brand name.

If we look at Cambridge Hospital Community Health Network The Primary Care Unit line of product in adhesive devices especially, the business has items targeted at the high end of the market. The possibility of sales cannibalization exists if Cambridge Hospital Community Health Network The Primary Care Unit sells Case Study Help under the same portfolio. Given the reality that Case Study Help is priced lower than Cambridge Hospital Community Health Network The Primary Care Unit high-end product line, sales cannibalization would certainly be affecting Cambridge Hospital Community Health Network The Primary Care Unit sales income if the adhesive equipment is offered under the company's brand name.

We can see sales cannibalization affecting Cambridge Hospital Community Health Network The Primary Care Unit 27A Pencil Applicator which is priced at $275. If Case Study Help is introduced under the company's brand name, there is another possible risk which might lower Cambridge Hospital Community Health Network The Primary Care Unit profits. The truth that $175000 has been spent in promoting SuperBonder suggests that it is not a good time for releasing a dispenser which can highlight the reality that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the immediate adhesive.

In addition, if we take a look at the market in general, the adhesives market does disappoint brand orientation or price awareness which gives us 2 additional factors for not releasing a low priced product under the business's trademark name.

Competitor Analysis

The competitive environment of Cambridge Hospital Community Health Network The Primary Care Unit would be studied via Porter's 5 forces analysis which would highlight the degree of competition in the market.


Degree of Rivalry:

Presently we can see that the adhesive market has a high growth potential due to the existence of fragmented sectors with Cambridge Hospital Community Health Network The Primary Care Unit delighting in management and a combined market share of 75% with two other market players, Eastman and Permabond. While market rivalry between these players could be called 'extreme' as the consumer is not brand mindful and each of these players has prominence in terms of market share, the reality still remains that the market is not filled and still has numerous market sectors which can be targeted as potential niche markets even when launching an adhesive. We can even point out the reality that sales cannibalization might be leading to market rivalry in the adhesive dispenser market while the market for instant adhesives provides growth capacity.


Bargaining Power of Buyer: The Bargaining power of the buyer in this industry is low especially as the buyer has low understanding about the item. While companies like Cambridge Hospital Community Health Network The Primary Care Unit have managed to train suppliers regarding adhesives, the last customer is dependent on suppliers. Around 72% of sales are made straight by manufacturers and distributors for instant adhesives so the buyer has a low bargaining power.

Bargaining Power of Supplier: Offered the truth that the adhesive market is controlled by 3 gamers, it could be said that the provider enjoys a higher bargaining power compared to the purchaser. Nevertheless, the truth stays that the supplier does not have much impact over the purchaser at this moment especially as the buyer does disappoint brand name acknowledgment or cost level of sensitivity. When it comes to the adhesive market while the manufacturer and the purchaser do not have a significant control over the actual sales, this shows that the supplier has the higher power.

Threat of new entrants: The competitive environment with its low brand name commitment and the ease of entry revealed by foreign Japanese rivals in the instant adhesive market indicates that the market enables ease of entry. If we look at Cambridge Hospital Community Health Network The Primary Care Unit in particular, the company has dual capabilities in terms of being a maker of instant adhesives and adhesive dispensers. Possible hazards in devices dispensing industry are low which reveals the possibility of creating brand name awareness in not just instant adhesives however also in dispensing adhesives as none of the market players has actually managed to position itself in double capabilities.

Hazard of Substitutes: The threat of alternatives in the instantaneous adhesive market is low while the dispenser market in particular has replacements like Glumetic tip applicators, built-in applicators, pencil applicators and sophisticated consoles. The fact stays that if Cambridge Hospital Community Health Network The Primary Care Unit presented Case Study Help, it would be enjoying sales cannibalization for its own products. (see appendix 1 for structure).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Cambridge Hospital Community Health Network The Primary Care Unit Case Study Help


Despite the fact that our 3C analysis has actually provided numerous reasons for not introducing Case Study Help under Cambridge Hospital Community Health Network The Primary Care Unit name, we have a suggested marketing mix for Case Study Help provided listed below if Cambridge Hospital Community Health Network The Primary Care Unit chooses to go on with the launch.

Product & Target Market: The target audience selected for Case Study Help is 'Motor vehicle services' for a number of factors. There are currently 89257 facilities in this segment and a high use of approximately 58900 pounds. is being used by 36.1 % of the market. This market has an additional growth capacity of 10.1% which may be a good enough specific niche market section for Case Study Help. Not just would a portable dispenser deal benefit to this particular market, the reality that the Diy market can also be targeted if a drinkable low priced adhesive is being sold for usage with SuperBonder. The item would be sold without the 'glumetic pointer' and 'vari-drop' so that the customer can decide whether he wishes to choose either of the two devices or not.

Price: The suggested cost of Case Study Help has been kept at $175 to the end user whether it is sold through suppliers or via direct selling. This rate would not consist of the cost of the 'vari tip' or the 'glumetic tip'. A rate listed below $250 would not need approvals from the senior management in case a mechanic at a motor vehicle maintenance shop requires to purchase the item on his own. This would increase the possibility of affecting mechanics to acquire the item for use in their everyday maintenance jobs.

Cambridge Hospital Community Health Network The Primary Care Unit would only be getting $157 per unit as shown in appendix 2 which gives a breakdown of gross success and net success for Cambridge Hospital Community Health Network The Primary Care Unit for launching Case Study Help.

Place: A circulation design where Cambridge Hospital Community Health Network The Primary Care Unit straight sends out the item to the local distributor and keeps a 10% drop shipment allowance for the distributor would be utilized by Cambridge Hospital Community Health Network The Primary Care Unit. Considering that the sales group is already taken part in offering immediate adhesives and they do not have knowledge in selling dispensers, including them in the selling procedure would be costly specifically as each sales call costs roughly $120. The distributors are currently offering dispensers so selling Case Study Help through them would be a beneficial option.

Promotion: A low marketing budget must have been appointed to Case Study Help but the reality that the dispenser is an innovation and it needs to be marketed well in order to cover the capital costs incurred for production, the suggested marketing plan costing $51816 is suggested for at first presenting the product in the market. The prepared advertisements in magazines would be targeted at mechanics in vehicle upkeep stores. (Suggested text for the advertisement is shown in appendix 3 while the 4Ps are summarized in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Cambridge Hospital Community Health Network The Primary Care Unit Case Study Analysis

Although a suggested strategy in the form of a marketing mix has actually been gone over for Case Study Help, the truth still stays that the item would not match Cambridge Hospital Community Health Network The Primary Care Unit line of product. We have a look at appendix 2, we can see how the total gross profitability for the two designs is anticipated to be roughly $49377 if 250 systems of each model are made each year according to the strategy. The initial prepared advertising is approximately $52000 per year which would be putting a strain on the business's resources leaving Cambridge Hospital Community Health Network The Primary Care Unit with an unfavorable net income if the expenditures are allocated to Case Study Help only.

The reality that Cambridge Hospital Community Health Network The Primary Care Unit has actually already sustained a preliminary financial investment of $48000 in the form of capital cost and model development shows that the profits from Case Study Help is inadequate to undertake the risk of sales cannibalization. Aside from that, we can see that a low priced dispenser for a market showing low elasticity of need is not a more suitable alternative especially of it is impacting the sale of the business's profits producing designs.



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