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Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help Checklist

Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help Checklist

Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution
Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help
Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Analysis



Analyses for Evaluating Citibanks E Business Strategy For Global Corporate Banking 2008 decision to launch Case Study Solution


The following section focuses on the of marketing for Citibanks E Business Strategy For Global Corporate Banking 2008 where the business's customers, rivals and core competencies have actually examined in order to validate whether the choice to introduce Case Study Help under Citibanks E Business Strategy For Global Corporate Banking 2008 trademark name would be a feasible alternative or not. We have actually to start with looked at the kind of consumers that Citibanks E Business Strategy For Global Corporate Banking 2008 handle while an assessment of the competitive environment and the business's strengths and weak points follows. Embedded in the 3C analysis is the justification for not introducing Case Study Help under Citibanks E Business Strategy For Global Corporate Banking 2008 name.
Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution

Customer Analysis

Both the groups utilize Citibanks E Business Strategy For Global Corporate Banking 2008 high efficiency adhesives while the business is not only included in the production of these adhesives however likewise markets them to these customer groups. We would be focusing on the customers of immediate adhesives for this analysis considering that the market for the latter has a lower capacity for Citibanks E Business Strategy For Global Corporate Banking 2008 compared to that of immediate adhesives.

The total market for instant adhesives is roughly 890,000 in the US in 1978 which covers both client groups which have been determined earlier.If we look at a breakdown of Citibanks E Business Strategy For Global Corporate Banking 2008 possible market or consumer groups, we can see that the company offers to OEMs (Initial Equipment Makers), Do-it-Yourself clients, repair work and upgrading companies (MRO) and makers dealing in products made from leather, metal, wood and plastic. This variety in customers suggests that Citibanks E Business Strategy For Global Corporate Banking 2008 can target has different options in regards to segmenting the market for its new product particularly as each of these groups would be requiring the same kind of item with respective changes in packaging, quantity or need. The customer is not rate delicate or brand mindful so introducing a low priced dispenser under Citibanks E Business Strategy For Global Corporate Banking 2008 name is not a recommended choice.

Company Analysis

Citibanks E Business Strategy For Global Corporate Banking 2008 is not just a maker of adhesives however takes pleasure in market management in the instantaneous adhesive industry. The business has its own skilled and qualified sales force which includes value to sales by training the business's network of 250 suppliers for assisting in the sale of adhesives.

Core competences are not restricted to adhesive production only as Citibanks E Business Strategy For Global Corporate Banking 2008 also concentrates on making adhesive dispensing devices to help with making use of its products. This double production technique provides Citibanks E Business Strategy For Global Corporate Banking 2008 an edge over competitors given that none of the competitors of dispensing equipment makes immediate adhesives. In addition, none of these rivals offers straight to the customer either and utilizes distributors for reaching out to customers. While we are looking at the strengths of Citibanks E Business Strategy For Global Corporate Banking 2008, it is important to highlight the company's weak points.

Although the company's sales personnel is competent in training suppliers, the fact stays that the sales team is not trained in selling equipment so there is a possibility of relying greatly on suppliers when promoting adhesive devices. It ought to likewise be noted that the suppliers are showing unwillingness when it comes to offering devices that requires servicing which increases the obstacles of offering devices under a specific brand name.

The business has products aimed at the high end of the market if we look at Citibanks E Business Strategy For Global Corporate Banking 2008 product line in adhesive equipment particularly. The possibility of sales cannibalization exists if Citibanks E Business Strategy For Global Corporate Banking 2008 sells Case Study Help under the exact same portfolio. Provided the truth that Case Study Help is priced lower than Citibanks E Business Strategy For Global Corporate Banking 2008 high-end line of product, sales cannibalization would definitely be affecting Citibanks E Business Strategy For Global Corporate Banking 2008 sales revenue if the adhesive equipment is sold under the business's brand name.

We can see sales cannibalization impacting Citibanks E Business Strategy For Global Corporate Banking 2008 27A Pencil Applicator which is priced at $275. There is another possible hazard which might reduce Citibanks E Business Strategy For Global Corporate Banking 2008 revenue if Case Study Help is introduced under the company's trademark name. The truth that $175000 has actually been spent in promoting SuperBonder suggests that it is not a great time for releasing a dispenser which can highlight the reality that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the instantaneous adhesive.

Furthermore, if we look at the marketplace in general, the adhesives market does not show brand orientation or cost awareness which provides us two additional reasons for not introducing a low priced product under the company's trademark name.

Competitor Analysis

The competitive environment of Citibanks E Business Strategy For Global Corporate Banking 2008 would be studied by means of Porter's 5 forces analysis which would highlight the degree of rivalry in the market.


Degree of Rivalry:

Presently we can see that the adhesive market has a high growth capacity due to the existence of fragmented segments with Citibanks E Business Strategy For Global Corporate Banking 2008 delighting in management and a combined market share of 75% with two other industry gamers, Eastman and Permabond. While market rivalry between these gamers could be called 'intense' as the consumer is not brand name conscious and each of these players has prominence in regards to market share, the reality still remains that the market is not filled and still has several market segments which can be targeted as prospective specific niche markets even when introducing an adhesive. Nevertheless, we can even explain the truth that sales cannibalization may be causing industry competition in the adhesive dispenser market while the marketplace for instantaneous adhesives uses development potential.


Bargaining Power of Buyer: The Bargaining power of the buyer in this industry is low specifically as the buyer has low knowledge about the item. While business like Citibanks E Business Strategy For Global Corporate Banking 2008 have actually handled to train suppliers relating to adhesives, the final customer is dependent on suppliers. Roughly 72% of sales are made straight by producers and suppliers for instantaneous adhesives so the buyer has a low bargaining power.

Bargaining Power of Supplier: Offered the fact that the adhesive market is controlled by three players, it could be said that the supplier enjoys a greater bargaining power compared to the buyer. Nevertheless, the truth stays that the provider does not have much impact over the purchaser at this moment especially as the purchaser does disappoint brand recognition or cost level of sensitivity. This indicates that the supplier has the higher power when it pertains to the adhesive market while the buyer and the maker do not have a significant control over the actual sales.

Threat of new entrants: The competitive environment with its low brand name commitment and the ease of entry revealed by foreign Japanese rivals in the instant adhesive market indicates that the market allows ease of entry. However, if we take a look at Citibanks E Business Strategy For Global Corporate Banking 2008 in particular, the company has dual capabilities in regards to being a producer of adhesive dispensers and immediate adhesives. Possible risks in equipment giving industry are low which reveals the possibility of producing brand name awareness in not just instant adhesives but likewise in dispensing adhesives as none of the industry gamers has actually handled to position itself in dual abilities.

Hazard of Substitutes: The threat of substitutes in the instant adhesive market is low while the dispenser market in particular has substitutes like Glumetic suggestion applicators, in-built applicators, pencil applicators and sophisticated consoles. The truth stays that if Citibanks E Business Strategy For Global Corporate Banking 2008 introduced Case Study Help, it would be enjoying sales cannibalization for its own items. (see appendix 1 for framework).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help


Despite the fact that our 3C analysis has given various reasons for not launching Case Study Help under Citibanks E Business Strategy For Global Corporate Banking 2008 name, we have a recommended marketing mix for Case Study Help offered below if Citibanks E Business Strategy For Global Corporate Banking 2008 chooses to go ahead with the launch.

Product & Target Market: The target audience picked for Case Study Help is 'Motor vehicle services' for a number of reasons. There are currently 89257 establishments in this section and a high use of approximately 58900 lbs. is being used by 36.1 % of the market. This market has an extra development potential of 10.1% which might be a sufficient niche market segment for Case Study Help. Not only would a portable dispenser offer benefit to this particular market, the truth that the Do-it-Yourself market can also be targeted if a potable low priced adhesive is being sold for use with SuperBonder. The item would be sold without the 'glumetic idea' and 'vari-drop' so that the customer can decide whether he wants to select either of the two accessories or not.

Price: The suggested rate of Case Study Help has actually been kept at $175 to the end user whether it is offered through suppliers or through direct selling. This price would not consist of the expense of the 'vari pointer' or the 'glumetic idea'. A cost listed below $250 would not need approvals from the senior management in case a mechanic at a motor vehicle maintenance store needs to purchase the product on his own. This would increase the possibility of affecting mechanics to purchase the item for use in their daily maintenance tasks.

Citibanks E Business Strategy For Global Corporate Banking 2008 would only be getting $157 per unit as shown in appendix 2 which offers a breakdown of gross profitability and net profitability for Citibanks E Business Strategy For Global Corporate Banking 2008 for launching Case Study Help.

Place: A circulation design where Citibanks E Business Strategy For Global Corporate Banking 2008 straight sends the item to the regional supplier and keeps a 10% drop shipment allowance for the supplier would be used by Citibanks E Business Strategy For Global Corporate Banking 2008. Because the sales group is already engaged in offering immediate adhesives and they do not have know-how in selling dispensers, involving them in the selling process would be expensive especially as each sales call costs roughly $120. The suppliers are currently selling dispensers so selling Case Study Help through them would be a beneficial option.

Promotion: Although a low advertising budget needs to have been designated to Case Study Help however the reality that the dispenser is a development and it needs to be marketed well in order to cover the capital costs sustained for production, the suggested marketing plan costing $51816 is advised for initially introducing the item in the market. The prepared ads in magazines would be targeted at mechanics in vehicle maintenance stores. (Recommended text for the ad is shown in appendix 3 while the 4Ps are summarized in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Analysis

Although a suggested strategy in the form of a marketing mix has been gone over for Case Study Help, the truth still remains that the product would not complement Citibanks E Business Strategy For Global Corporate Banking 2008 product line. We have a look at appendix 2, we can see how the overall gross profitability for the two designs is anticipated to be roughly $49377 if 250 systems of each model are produced annually according to the strategy. However, the preliminary prepared advertising is approximately $52000 each year which would be putting a strain on the business's resources leaving Citibanks E Business Strategy For Global Corporate Banking 2008 with an unfavorable earnings if the expenditures are designated to Case Study Help just.

The truth that Citibanks E Business Strategy For Global Corporate Banking 2008 has actually currently sustained a preliminary financial investment of $48000 in the form of capital expense and model development indicates that the revenue from Case Study Help is insufficient to carry out the risk of sales cannibalization. Aside from that, we can see that a low priced dispenser for a market showing low elasticity of need is not a more effective choice particularly of it is affecting the sale of the business's profits producing models.



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