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Computer Associates International Inc Governance And Investor Communication Challenge Case Study Help Checklist

Computer Associates International Inc Governance And Investor Communication Challenge Case Study Help Checklist

Computer Associates International Inc Governance And Investor Communication Challenge Case Study Solution
Computer Associates International Inc Governance And Investor Communication Challenge Case Study Help
Computer Associates International Inc Governance And Investor Communication Challenge Case Study Analysis



Analyses for Evaluating Computer Associates International Inc Governance And Investor Communication Challenge decision to launch Case Study Solution


The following area concentrates on the of marketing for Computer Associates International Inc Governance And Investor Communication Challenge where the business's consumers, rivals and core competencies have examined in order to validate whether the choice to introduce Case Study Help under Computer Associates International Inc Governance And Investor Communication Challenge trademark name would be a possible choice or not. We have firstly looked at the kind of customers that Computer Associates International Inc Governance And Investor Communication Challenge deals in while an assessment of the competitive environment and the company's strengths and weaknesses follows. Embedded in the 3C analysis is the validation for not launching Case Study Help under Computer Associates International Inc Governance And Investor Communication Challenge name.
Computer Associates International Inc Governance And Investor Communication Challenge Case Study Solution

Customer Analysis

Both the groups utilize Computer Associates International Inc Governance And Investor Communication Challenge high efficiency adhesives while the business is not just involved in the production of these adhesives but likewise markets them to these client groups. We would be focusing on the customers of instant adhesives for this analysis because the market for the latter has a lower potential for Computer Associates International Inc Governance And Investor Communication Challenge compared to that of instant adhesives.

The total market for instantaneous adhesives is roughly 890,000 in the US in 1978 which covers both customer groups which have been identified earlier.If we take a look at a breakdown of Computer Associates International Inc Governance And Investor Communication Challenge possible market or customer groups, we can see that the company sells to OEMs (Initial Devices Manufacturers), Do-it-Yourself consumers, repair work and overhauling companies (MRO) and makers dealing in products made of leather, plastic, metal and wood. This variety in customers suggests that Computer Associates International Inc Governance And Investor Communication Challenge can target has different alternatives in terms of segmenting the market for its brand-new item especially as each of these groups would be requiring the exact same kind of product with respective modifications in demand, packaging or amount. The customer is not cost sensitive or brand mindful so launching a low priced dispenser under Computer Associates International Inc Governance And Investor Communication Challenge name is not an advised alternative.

Company Analysis

Computer Associates International Inc Governance And Investor Communication Challenge is not just a producer of adhesives but delights in market management in the instant adhesive market. The business has its own skilled and certified sales force which adds worth to sales by training the company's network of 250 distributors for helping with the sale of adhesives. Computer Associates International Inc Governance And Investor Communication Challenge believes in special distribution as indicated by the fact that it has picked to sell through 250 distributors whereas there is t a network of 10000 suppliers that can be checked out for broadening reach through suppliers. The business's reach is not restricted to The United States and Canada just as it also takes pleasure in worldwide sales. With 1400 outlets spread out all throughout North America, Computer Associates International Inc Governance And Investor Communication Challenge has its in-house production plants instead of utilizing out-sourcing as the favored technique.

Core proficiencies are not limited to adhesive production only as Computer Associates International Inc Governance And Investor Communication Challenge likewise specializes in making adhesive dispensing devices to facilitate the use of its products. This double production technique provides Computer Associates International Inc Governance And Investor Communication Challenge an edge over rivals considering that none of the competitors of dispensing devices makes immediate adhesives. Furthermore, none of these competitors sells straight to the customer either and makes use of suppliers for reaching out to clients. While we are taking a look at the strengths of Computer Associates International Inc Governance And Investor Communication Challenge, it is important to highlight the company's weak points as well.

The company's sales personnel is proficient in training distributors, the truth remains that the sales group is not trained in offering equipment so there is a possibility of relying heavily on suppliers when promoting adhesive equipment. It should also be noted that the distributors are revealing hesitation when it comes to offering equipment that requires maintenance which increases the challenges of selling devices under a particular brand name.

The business has items intended at the high end of the market if we look at Computer Associates International Inc Governance And Investor Communication Challenge product line in adhesive devices particularly. If Computer Associates International Inc Governance And Investor Communication Challenge offers Case Study Help under the exact same portfolio, the possibility of sales cannibalization exists. Offered the truth that Case Study Help is priced lower than Computer Associates International Inc Governance And Investor Communication Challenge high-end product line, sales cannibalization would certainly be affecting Computer Associates International Inc Governance And Investor Communication Challenge sales revenue if the adhesive equipment is offered under the business's brand.

We can see sales cannibalization affecting Computer Associates International Inc Governance And Investor Communication Challenge 27A Pencil Applicator which is priced at $275. If Case Study Help is introduced under the business's brand name, there is another possible danger which might reduce Computer Associates International Inc Governance And Investor Communication Challenge revenue. The fact that $175000 has actually been spent in promoting SuperBonder suggests that it is not a good time for introducing a dispenser which can highlight the truth that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the instant adhesive.

Additionally, if we look at the market in general, the adhesives market does disappoint brand name orientation or cost awareness which offers us 2 extra factors for not releasing a low priced item under the business's trademark name.

Competitor Analysis

The competitive environment of Computer Associates International Inc Governance And Investor Communication Challenge would be studied through Porter's 5 forces analysis which would highlight the degree of rivalry in the market.


Degree of Rivalry:

Presently we can see that the adhesive market has a high development capacity due to the existence of fragmented sections with Computer Associates International Inc Governance And Investor Communication Challenge taking pleasure in leadership and a combined market share of 75% with 2 other industry players, Eastman and Permabond. While market rivalry between these gamers could be called 'intense' as the customer is not brand conscious and each of these gamers has prominence in regards to market share, the truth still stays that the market is not filled and still has several market sectors which can be targeted as possible niche markets even when introducing an adhesive. We can even point out the truth that sales cannibalization might be leading to industry rivalry in the adhesive dispenser market while the market for instant adhesives offers growth capacity.


Bargaining Power of Buyer: The Bargaining power of the purchaser in this industry is low especially as the buyer has low understanding about the product. While business like Computer Associates International Inc Governance And Investor Communication Challenge have managed to train distributors concerning adhesives, the last customer depends on suppliers. Around 72% of sales are made directly by makers and suppliers for instant adhesives so the purchaser has a low bargaining power.

Bargaining Power of Supplier: Provided the truth that the adhesive market is controlled by three gamers, it could be stated that the supplier enjoys a higher bargaining power compared to the buyer. The reality remains that the provider does not have much influence over the purchaser at this point particularly as the buyer does not show brand name acknowledgment or price level of sensitivity. This suggests that the supplier has the greater power when it concerns the adhesive market while the purchaser and the producer do not have a major control over the real sales.

Threat of new entrants: The competitive environment with its low brand loyalty and the ease of entry shown by foreign Japanese competitors in the immediate adhesive market shows that the marketplace permits ease of entry. If we look at Computer Associates International Inc Governance And Investor Communication Challenge in specific, the company has double capabilities in terms of being a producer of adhesive dispensers and immediate adhesives. Potential dangers in equipment dispensing industry are low which reveals the possibility of creating brand name awareness in not just instantaneous adhesives but also in giving adhesives as none of the market gamers has actually handled to place itself in double capabilities.

Threat of Substitutes: The danger of replacements in the instant adhesive industry is low while the dispenser market in particular has alternatives like Glumetic pointer applicators, in-built applicators, pencil applicators and sophisticated consoles. The reality stays that if Computer Associates International Inc Governance And Investor Communication Challenge introduced Case Study Help, it would be enjoying sales cannibalization for its own items. (see appendix 1 for structure).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Computer Associates International Inc Governance And Investor Communication Challenge Case Study Help


Despite the fact that our 3C analysis has actually provided numerous reasons for not introducing Case Study Help under Computer Associates International Inc Governance And Investor Communication Challenge name, we have a recommended marketing mix for Case Study Help offered below if Computer Associates International Inc Governance And Investor Communication Challenge decides to proceed with the launch.

Product & Target Market: The target market selected for Case Study Help is 'Motor vehicle services' for a number of reasons. There are currently 89257 facilities in this segment and a high usage of roughly 58900 lbs. is being used by 36.1 % of the marketplace. This market has an extra growth potential of 10.1% which may be a good enough niche market sector for Case Study Help. Not only would a portable dispenser deal convenience to this particular market, the truth that the Do-it-Yourself market can likewise be targeted if a potable low priced adhesive is being sold for usage with SuperBonder. The item would be offered without the 'glumetic pointer' and 'vari-drop' so that the consumer can choose whether he wants to opt for either of the two devices or not.

Price: The suggested rate of Case Study Help has actually been kept at $175 to the end user whether it is sold through distributors or through direct selling. A cost below $250 would not need approvals from the senior management in case a mechanic at a motor car upkeep store needs to buy the item on his own.

Computer Associates International Inc Governance And Investor Communication Challenge would only be getting $157 per unit as displayed in appendix 2 which offers a breakdown of gross success and net success for Computer Associates International Inc Governance And Investor Communication Challenge for launching Case Study Help.

Place: A distribution model where Computer Associates International Inc Governance And Investor Communication Challenge directly sends the product to the regional distributor and keeps a 10% drop shipment allowance for the supplier would be utilized by Computer Associates International Inc Governance And Investor Communication Challenge. Since the sales team is already participated in selling immediate adhesives and they do not have know-how in offering dispensers, involving them in the selling process would be pricey specifically as each sales call costs roughly $120. The suppliers are already offering dispensers so offering Case Study Help through them would be a favorable choice.

Promotion: Although a low advertising budget needs to have been appointed to Case Study Help but the fact that the dispenser is an innovation and it needs to be marketed well in order to cover the capital expenses incurred for production, the recommended marketing plan costing $51816 is advised for initially presenting the product in the market. The planned advertisements in magazines would be targeted at mechanics in vehicle upkeep stores. (Suggested text for the ad is shown in appendix 3 while the 4Ps are summarized in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Computer Associates International Inc Governance And Investor Communication Challenge Case Study Analysis

A recommended plan of action in the type of a marketing mix has been discussed for Case Study Help, the fact still stays that the item would not complement Computer Associates International Inc Governance And Investor Communication Challenge product line. We have a look at appendix 2, we can see how the overall gross success for the two designs is expected to be approximately $49377 if 250 systems of each model are produced per year based on the strategy. However, the preliminary prepared advertising is roughly $52000 each year which would be putting a stress on the company's resources leaving Computer Associates International Inc Governance And Investor Communication Challenge with an unfavorable net income if the expenses are allocated to Case Study Help only.

The reality that Computer Associates International Inc Governance And Investor Communication Challenge has currently sustained a preliminary investment of $48000 in the form of capital expense and model development suggests that the income from Case Study Help is insufficient to undertake the threat of sales cannibalization. Other than that, we can see that a low priced dispenser for a market revealing low flexibility of demand is not a more suitable option especially of it is impacting the sale of the company's revenue producing models.



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