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Henderson Land The Bid For The Hong Kong Station Development Project Case Study Help Checklist

Henderson Land The Bid For The Hong Kong Station Development Project Case Study Help Checklist

Henderson Land The Bid For The Hong Kong Station Development Project Case Study Solution
Henderson Land The Bid For The Hong Kong Station Development Project Case Study Help
Henderson Land The Bid For The Hong Kong Station Development Project Case Study Analysis



Analyses for Evaluating Henderson Land The Bid For The Hong Kong Station Development Project decision to launch Case Study Solution


The following section concentrates on the of marketing for Henderson Land The Bid For The Hong Kong Station Development Project where the company's customers, competitors and core proficiencies have actually assessed in order to validate whether the decision to launch Case Study Help under Henderson Land The Bid For The Hong Kong Station Development Project brand name would be a possible option or not. We have first of all taken a look at the type of consumers that Henderson Land The Bid For The Hong Kong Station Development Project deals in while an examination of the competitive environment and the company's weak points and strengths follows. Embedded in the 3C analysis is the justification for not launching Case Study Help under Henderson Land The Bid For The Hong Kong Station Development Project name.
Henderson Land The Bid For The Hong Kong Station Development Project Case Study Solution

Customer Analysis

Henderson Land The Bid For The Hong Kong Station Development Project customers can be segmented into two groups, industrial consumers and final customers. Both the groups use Henderson Land The Bid For The Hong Kong Station Development Project high performance adhesives while the business is not just involved in the production of these adhesives but likewise markets them to these customer groups. There are 2 kinds of items that are being sold to these possible markets; immediate adhesives and anaerobic adhesives. We would be concentrating on the consumers of instant adhesives for this analysis given that the marketplace for the latter has a lower potential for Henderson Land The Bid For The Hong Kong Station Development Project compared to that of immediate adhesives.

The total market for immediate adhesives is approximately 890,000 in the United States in 1978 which covers both consumer groups which have actually been determined earlier.If we look at a breakdown of Henderson Land The Bid For The Hong Kong Station Development Project prospective market or customer groups, we can see that the company sells to OEMs (Original Devices Manufacturers), Do-it-Yourself consumers, repair work and overhauling business (MRO) and makers handling items made from leather, metal, wood and plastic. This variety in clients suggests that Henderson Land The Bid For The Hong Kong Station Development Project can target has different options in terms of segmenting the market for its new item especially as each of these groups would be needing the very same kind of product with particular modifications in demand, product packaging or amount. Nevertheless, the customer is not cost sensitive or brand name conscious so introducing a low priced dispenser under Henderson Land The Bid For The Hong Kong Station Development Project name is not an advised option.

Company Analysis

Henderson Land The Bid For The Hong Kong Station Development Project is not just a maker of adhesives however enjoys market management in the instantaneous adhesive industry. The business has its own competent and competent sales force which adds value to sales by training the company's network of 250 suppliers for assisting in the sale of adhesives. Henderson Land The Bid For The Hong Kong Station Development Project believes in exclusive distribution as shown by the truth that it has picked to sell through 250 suppliers whereas there is t a network of 10000 suppliers that can be checked out for broadening reach by means of suppliers. The business's reach is not restricted to The United States and Canada just as it likewise enjoys worldwide sales. With 1400 outlets spread out all across North America, Henderson Land The Bid For The Hong Kong Station Development Project has its internal production plants instead of utilizing out-sourcing as the preferred technique.

Core proficiencies are not limited to adhesive production just as Henderson Land The Bid For The Hong Kong Station Development Project likewise concentrates on making adhesive giving equipment to help with using its items. This dual production method gives Henderson Land The Bid For The Hong Kong Station Development Project an edge over competitors because none of the rivals of dispensing equipment makes instant adhesives. Additionally, none of these rivals offers straight to the customer either and uses distributors for connecting to clients. While we are looking at the strengths of Henderson Land The Bid For The Hong Kong Station Development Project, it is important to highlight the company's weak points.

The business's sales staff is proficient in training distributors, the fact stays that the sales group is not trained in selling equipment so there is a possibility of relying greatly on suppliers when promoting adhesive devices. However, it must also be kept in mind that the suppliers are revealing hesitation when it comes to offering equipment that requires servicing which increases the difficulties of offering devices under a particular brand.

If we take a look at Henderson Land The Bid For The Hong Kong Station Development Project product line in adhesive devices particularly, the company has actually products focused on the luxury of the marketplace. If Henderson Land The Bid For The Hong Kong Station Development Project sells Case Study Help under the same portfolio, the possibility of sales cannibalization exists. Given the fact that Case Study Help is priced lower than Henderson Land The Bid For The Hong Kong Station Development Project high-end line of product, sales cannibalization would definitely be impacting Henderson Land The Bid For The Hong Kong Station Development Project sales revenue if the adhesive equipment is offered under the business's trademark name.

We can see sales cannibalization affecting Henderson Land The Bid For The Hong Kong Station Development Project 27A Pencil Applicator which is priced at $275. There is another possible danger which could decrease Henderson Land The Bid For The Hong Kong Station Development Project earnings if Case Study Help is released under the business's brand name. The reality that $175000 has actually been spent in promoting SuperBonder suggests that it is not a good time for introducing a dispenser which can highlight the truth that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the instant adhesive.

In addition, if we take a look at the market in general, the adhesives market does disappoint brand orientation or rate consciousness which gives us two extra reasons for not releasing a low priced product under the business's brand.

Competitor Analysis

The competitive environment of Henderson Land The Bid For The Hong Kong Station Development Project would be studied via Porter's 5 forces analysis which would highlight the degree of rivalry in the market.


Degree of Rivalry:

Presently we can see that the adhesive market has a high development capacity due to the presence of fragmented sectors with Henderson Land The Bid For The Hong Kong Station Development Project taking pleasure in leadership and a combined market share of 75% with 2 other market players, Eastman and Permabond. While market rivalry in between these players could be called 'intense' as the consumer is not brand conscious and each of these players has prominence in regards to market share, the fact still remains that the industry is not saturated and still has numerous market segments which can be targeted as prospective niche markets even when launching an adhesive. We can even point out the fact that sales cannibalization may be leading to market rivalry in the adhesive dispenser market while the market for instantaneous adhesives offers development capacity.


Bargaining Power of Buyer: The Bargaining power of the buyer in this industry is low specifically as the purchaser has low understanding about the item. While business like Henderson Land The Bid For The Hong Kong Station Development Project have actually managed to train distributors regarding adhesives, the last customer depends on suppliers. Roughly 72% of sales are made directly by manufacturers and distributors for instant adhesives so the purchaser has a low bargaining power.

Bargaining Power of Supplier: Provided the reality that the adhesive market is controlled by three players, it could be stated that the provider enjoys a greater bargaining power compared to the buyer. The fact remains that the provider does not have much influence over the purchaser at this point especially as the buyer does not show brand name recognition or price level of sensitivity. When it comes to the adhesive market while the manufacturer and the buyer do not have a major control over the actual sales, this suggests that the distributor has the greater power.

Threat of new entrants: The competitive environment with its low brand name loyalty and the ease of entry revealed by foreign Japanese rivals in the immediate adhesive market suggests that the marketplace allows ease of entry. However, if we look at Henderson Land The Bid For The Hong Kong Station Development Project in particular, the business has dual capabilities in regards to being a manufacturer of adhesive dispensers and immediate adhesives. Possible threats in equipment giving market are low which reveals the possibility of producing brand name awareness in not just instant adhesives but also in giving adhesives as none of the market players has handled to place itself in dual abilities.

Risk of Substitutes: The danger of replacements in the instant adhesive industry is low while the dispenser market in particular has alternatives like Glumetic pointer applicators, inbuilt applicators, pencil applicators and sophisticated consoles. The truth stays that if Henderson Land The Bid For The Hong Kong Station Development Project introduced Case Study Help, it would be enjoying sales cannibalization for its own products. (see appendix 1 for structure).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Henderson Land The Bid For The Hong Kong Station Development Project Case Study Help


Despite the fact that our 3C analysis has actually given different reasons for not introducing Case Study Help under Henderson Land The Bid For The Hong Kong Station Development Project name, we have actually a suggested marketing mix for Case Study Help offered listed below if Henderson Land The Bid For The Hong Kong Station Development Project chooses to go on with the launch.

Product & Target Market: The target market picked for Case Study Help is 'Automobile services' for a variety of factors. There are presently 89257 facilities in this segment and a high usage of approximately 58900 lbs. is being used by 36.1 % of the marketplace. This market has an extra growth capacity of 10.1% which might be a good enough specific niche market segment for Case Study Help. Not just would a portable dispenser deal benefit to this particular market, the fact that the Diy market can also be targeted if a safe and clean low priced adhesive is being cost usage with SuperBonder. The product would be offered without the 'glumetic tip' and 'vari-drop' so that the customer can decide whether he wants to choose either of the two accessories or not.

Price: The recommended rate of Case Study Help has been kept at $175 to the end user whether it is offered through distributors or via direct selling. This cost would not include the cost of the 'vari idea' or the 'glumetic idea'. A rate below $250 would not require approvals from the senior management in case a mechanic at a motor vehicle upkeep store requires to buy the item on his own. This would increase the possibility of affecting mechanics to purchase the product for use in their everyday upkeep jobs.

Henderson Land The Bid For The Hong Kong Station Development Project would just be getting $157 per unit as shown in appendix 2 which gives a breakdown of gross profitability and net success for Henderson Land The Bid For The Hong Kong Station Development Project for releasing Case Study Help.

Place: A circulation design where Henderson Land The Bid For The Hong Kong Station Development Project straight sends the product to the local supplier and keeps a 10% drop delivery allowance for the supplier would be utilized by Henderson Land The Bid For The Hong Kong Station Development Project. Given that the sales team is already participated in selling instantaneous adhesives and they do not have expertise in selling dispensers, involving them in the selling process would be costly especially as each sales call expenses roughly $120. The suppliers are currently offering dispensers so selling Case Study Help through them would be a favorable alternative.

Promotion: A low promotional budget plan should have been assigned to Case Study Help but the fact that the dispenser is an innovation and it needs to be marketed well in order to cover the capital costs incurred for production, the suggested advertising plan costing $51816 is recommended for at first presenting the item in the market. The prepared advertisements in publications would be targeted at mechanics in lorry upkeep stores. (Suggested text for the ad is displayed in appendix 3 while the 4Ps are summarized in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Henderson Land The Bid For The Hong Kong Station Development Project Case Study Analysis

Although a suggested strategy in the form of a marketing mix has been discussed for Case Study Help, the fact still stays that the product would not match Henderson Land The Bid For The Hong Kong Station Development Project line of product. We have a look at appendix 2, we can see how the total gross profitability for the two models is anticipated to be roughly $49377 if 250 units of each model are produced per year according to the plan. The preliminary planned marketing is around $52000 per year which would be putting a pressure on the business's resources leaving Henderson Land The Bid For The Hong Kong Station Development Project with an unfavorable net earnings if the expenses are designated to Case Study Help only.

The truth that Henderson Land The Bid For The Hong Kong Station Development Project has already incurred a preliminary financial investment of $48000 in the form of capital cost and prototype development suggests that the revenue from Case Study Help is not enough to carry out the danger of sales cannibalization. Besides that, we can see that a low priced dispenser for a market revealing low flexibility of need is not a more suitable option specifically of it is affecting the sale of the business's profits producing designs.



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