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Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Solution
Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Help
Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Analysis
The following area concentrates on the of marketing for Landlease Asia Property Limited Redefining Real Estate Investment Strategies where the company's consumers, competitors and core competencies have examined in order to justify whether the choice to release Case Study Help under Landlease Asia Property Limited Redefining Real Estate Investment Strategies brand name would be a practical alternative or not. We have actually to start with looked at the kind of customers that Landlease Asia Property Limited Redefining Real Estate Investment Strategies handle while an evaluation of the competitive environment and the business's weak points and strengths follows. Embedded in the 3C analysis is the validation for not launching Case Study Help under Landlease Asia Property Limited Redefining Real Estate Investment Strategies name.
Both the groups utilize Landlease Asia Property Limited Redefining Real Estate Investment Strategies high efficiency adhesives while the business is not only included in the production of these adhesives but also markets them to these consumer groups. We would be focusing on the consumers of immediate adhesives for this analysis because the market for the latter has a lower potential for Landlease Asia Property Limited Redefining Real Estate Investment Strategies compared to that of instantaneous adhesives.
The total market for instant adhesives is around 890,000 in the United States in 1978 which covers both client groups which have been recognized earlier.If we take a look at a breakdown of Landlease Asia Property Limited Redefining Real Estate Investment Strategies potential market or client groups, we can see that the company sells to OEMs (Initial Devices Manufacturers), Do-it-Yourself customers, repair work and overhauling business (MRO) and producers dealing in products made of leather, plastic, metal and wood. This diversity in consumers recommends that Landlease Asia Property Limited Redefining Real Estate Investment Strategies can target has numerous alternatives in terms of segmenting the marketplace for its brand-new item particularly as each of these groups would be requiring the very same type of product with respective modifications in need, amount or packaging. Nevertheless, the customer is not rate delicate or brand name mindful so introducing a low priced dispenser under Landlease Asia Property Limited Redefining Real Estate Investment Strategies name is not a recommended option.
Landlease Asia Property Limited Redefining Real Estate Investment Strategies is not simply a manufacturer of adhesives however enjoys market management in the instantaneous adhesive market. The company has its own proficient and qualified sales force which includes worth to sales by training the business's network of 250 distributors for facilitating the sale of adhesives.
Core skills are not restricted to adhesive production just as Landlease Asia Property Limited Redefining Real Estate Investment Strategies likewise concentrates on making adhesive dispensing devices to help with making use of its products. This double production technique gives Landlease Asia Property Limited Redefining Real Estate Investment Strategies an edge over competitors considering that none of the rivals of dispensing equipment makes immediate adhesives. Furthermore, none of these competitors sells straight to the customer either and makes use of distributors for reaching out to clients. While we are looking at the strengths of Landlease Asia Property Limited Redefining Real Estate Investment Strategies, it is essential to highlight the company's weak points.
Although the company's sales staff is skilled in training suppliers, the reality remains that the sales group is not trained in offering devices so there is a possibility of relying greatly on suppliers when promoting adhesive equipment. It ought to likewise be kept in mind that the distributors are showing hesitation when it comes to selling equipment that needs maintenance which increases the obstacles of offering devices under a specific brand name.
The company has actually products intended at the high end of the market if we look at Landlease Asia Property Limited Redefining Real Estate Investment Strategies product line in adhesive devices particularly. If Landlease Asia Property Limited Redefining Real Estate Investment Strategies offers Case Study Help under the exact same portfolio, the possibility of sales cannibalization exists. Provided the reality that Case Study Help is priced lower than Landlease Asia Property Limited Redefining Real Estate Investment Strategies high-end product line, sales cannibalization would definitely be affecting Landlease Asia Property Limited Redefining Real Estate Investment Strategies sales earnings if the adhesive devices is offered under the business's brand.
We can see sales cannibalization affecting Landlease Asia Property Limited Redefining Real Estate Investment Strategies 27A Pencil Applicator which is priced at $275. If Case Study Help is launched under the business's brand name, there is another possible risk which could lower Landlease Asia Property Limited Redefining Real Estate Investment Strategies income. The reality that $175000 has been spent in promoting SuperBonder suggests that it is not a good time for launching a dispenser which can highlight the truth that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the instantaneous adhesive.
In addition, if we look at the marketplace in general, the adhesives market does not show brand name orientation or price consciousness which provides us 2 extra factors for not releasing a low priced product under the company's brand name.
The competitive environment of Landlease Asia Property Limited Redefining Real Estate Investment Strategies would be studied via Porter's 5 forces analysis which would highlight the degree of rivalry in the market.
Bargaining Power of Buyer: The Bargaining power of the buyer in this market is low especially as the buyer has low knowledge about the product. While companies like Landlease Asia Property Limited Redefining Real Estate Investment Strategies have actually handled to train distributors concerning adhesives, the final customer depends on distributors. Around 72% of sales are made straight by producers and distributors for instantaneous adhesives so the purchaser has a low bargaining power.
Bargaining Power of Supplier: Provided the fact that the adhesive market is controlled by 3 players, it could be stated that the supplier enjoys a higher bargaining power compared to the buyer. The reality stays that the provider does not have much influence over the buyer at this point particularly as the purchaser does not reveal brand name acknowledgment or rate sensitivity. This indicates that the distributor has the greater power when it concerns the adhesive market while the purchaser and the manufacturer do not have a significant control over the actual sales.
Threat of new entrants: The competitive environment with its low brand name commitment and the ease of entry revealed by foreign Japanese rivals in the immediate adhesive market shows that the market enables ease of entry. However, if we look at Landlease Asia Property Limited Redefining Real Estate Investment Strategies in particular, the company has double abilities in terms of being a producer of immediate adhesives and adhesive dispensers. Possible risks in devices dispensing industry are low which shows the possibility of developing brand name awareness in not only instantaneous adhesives but also in dispensing adhesives as none of the market players has managed to position itself in double capabilities.
Threat of Substitutes: The hazard of alternatives in the instantaneous adhesive industry is low while the dispenser market in particular has alternatives like Glumetic pointer applicators, built-in applicators, pencil applicators and advanced consoles. The truth remains that if Landlease Asia Property Limited Redefining Real Estate Investment Strategies introduced Case Study Help, it would be enjoying sales cannibalization for its own products. (see appendix 1 for structure).
Despite the fact that our 3C analysis has actually given various factors for not launching Case Study Help under Landlease Asia Property Limited Redefining Real Estate Investment Strategies name, we have actually a recommended marketing mix for Case Study Help provided listed below if Landlease Asia Property Limited Redefining Real Estate Investment Strategies decides to proceed with the launch.
Product & Target Market: The target audience picked for Case Study Help is 'Motor vehicle services' for a number of factors. There are presently 89257 establishments in this segment and a high use of roughly 58900 lbs. is being utilized by 36.1 % of the market. This market has an extra growth potential of 10.1% which might be a good enough specific niche market sector for Case Study Help. Not only would a portable dispenser deal convenience to this specific market, the fact that the Do-it-Yourself market can also be targeted if a drinkable low priced adhesive is being sold for usage with SuperBonder. The item would be sold without the 'glumetic pointer' and 'vari-drop' so that the consumer can decide whether he wants to opt for either of the two accessories or not.
Price: The suggested cost of Case Study Help has actually been kept at $175 to the end user whether it is sold through suppliers or through direct selling. A cost listed below $250 would not require approvals from the senior management in case a mechanic at a motor automobile maintenance store needs to purchase the item on his own.
Landlease Asia Property Limited Redefining Real Estate Investment Strategies would only be getting $157 per unit as displayed in appendix 2 which provides a breakdown of gross success and net success for Landlease Asia Property Limited Redefining Real Estate Investment Strategies for launching Case Study Help.
Place: A circulation design where Landlease Asia Property Limited Redefining Real Estate Investment Strategies straight sends the product to the local supplier and keeps a 10% drop delivery allowance for the supplier would be used by Landlease Asia Property Limited Redefining Real Estate Investment Strategies. Considering that the sales group is currently engaged in offering immediate adhesives and they do not have expertise in offering dispensers, involving them in the selling procedure would be pricey especially as each sales call expenses around $120. The distributors are currently offering dispensers so selling Case Study Help through them would be a beneficial choice.
Promotion: Although a low promotional budget plan should have been assigned to Case Study Help but the reality that the dispenser is a development and it needs to be marketed well in order to cover the capital expenses sustained for production, the recommended advertising plan costing $51816 is recommended for at first introducing the item in the market. The planned ads in magazines would be targeted at mechanics in lorry maintenance stores. (Recommended text for the ad is shown in appendix 3 while the 4Ps are summarized in appendix 4).
