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Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Help Checklist

Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Help Checklist

Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Solution
Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Help
Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Analysis



Analyses for Evaluating Landlease Asia Property Limited Redefining Real Estate Investment Strategies decision to launch Case Study Solution


The following area focuses on the of marketing for Landlease Asia Property Limited Redefining Real Estate Investment Strategies where the company's clients, competitors and core competencies have actually examined in order to validate whether the choice to introduce Case Study Help under Landlease Asia Property Limited Redefining Real Estate Investment Strategies brand would be a feasible option or not. We have firstly looked at the kind of consumers that Landlease Asia Property Limited Redefining Real Estate Investment Strategies handle while an evaluation of the competitive environment and the company's strengths and weak points follows. Embedded in the 3C analysis is the validation for not releasing Case Study Help under Landlease Asia Property Limited Redefining Real Estate Investment Strategies name.
Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Solution

Customer Analysis

Landlease Asia Property Limited Redefining Real Estate Investment Strategies customers can be segmented into 2 groups, final consumers and commercial clients. Both the groups use Landlease Asia Property Limited Redefining Real Estate Investment Strategies high performance adhesives while the business is not just associated with the production of these adhesives however likewise markets them to these consumer groups. There are 2 types of products that are being offered to these potential markets; instant adhesives and anaerobic adhesives. We would be concentrating on the customers of instantaneous adhesives for this analysis because the marketplace for the latter has a lower potential for Landlease Asia Property Limited Redefining Real Estate Investment Strategies compared to that of instant adhesives.

The overall market for immediate adhesives is approximately 890,000 in the United States in 1978 which covers both client groups which have actually been determined earlier.If we take a look at a breakdown of Landlease Asia Property Limited Redefining Real Estate Investment Strategies possible market or consumer groups, we can see that the company offers to OEMs (Original Devices Producers), Do-it-Yourself customers, repair and revamping business (MRO) and makers handling items made of leather, wood, metal and plastic. This variety in consumers recommends that Landlease Asia Property Limited Redefining Real Estate Investment Strategies can target has various options in terms of segmenting the market for its brand-new product especially as each of these groups would be requiring the exact same type of product with particular modifications in packaging, quantity or demand. The consumer is not rate delicate or brand name conscious so releasing a low priced dispenser under Landlease Asia Property Limited Redefining Real Estate Investment Strategies name is not an advised alternative.

Company Analysis

Landlease Asia Property Limited Redefining Real Estate Investment Strategies is not simply a producer of adhesives but enjoys market management in the instant adhesive market. The company has its own competent and qualified sales force which adds value to sales by training the business's network of 250 distributors for assisting in the sale of adhesives.

Core competences are not limited to adhesive manufacturing just as Landlease Asia Property Limited Redefining Real Estate Investment Strategies also concentrates on making adhesive dispensing equipment to help with making use of its items. This dual production technique provides Landlease Asia Property Limited Redefining Real Estate Investment Strategies an edge over rivals considering that none of the rivals of dispensing equipment makes immediate adhesives. Furthermore, none of these competitors offers directly to the consumer either and makes use of distributors for connecting to clients. While we are looking at the strengths of Landlease Asia Property Limited Redefining Real Estate Investment Strategies, it is important to highlight the business's weaknesses.

Although the business's sales personnel is experienced in training suppliers, the reality remains that the sales group is not trained in offering devices so there is a possibility of relying heavily on distributors when promoting adhesive devices. It ought to also be kept in mind that the suppliers are showing hesitation when it comes to selling equipment that needs maintenance which increases the difficulties of selling devices under a particular brand name.

If we look at Landlease Asia Property Limited Redefining Real Estate Investment Strategies line of product in adhesive equipment especially, the business has products aimed at the luxury of the market. If Landlease Asia Property Limited Redefining Real Estate Investment Strategies sells Case Study Help under the exact same portfolio, the possibility of sales cannibalization exists. Provided the fact that Case Study Help is priced lower than Landlease Asia Property Limited Redefining Real Estate Investment Strategies high-end product line, sales cannibalization would definitely be impacting Landlease Asia Property Limited Redefining Real Estate Investment Strategies sales income if the adhesive equipment is sold under the company's brand name.

We can see sales cannibalization affecting Landlease Asia Property Limited Redefining Real Estate Investment Strategies 27A Pencil Applicator which is priced at $275. There is another possible danger which could decrease Landlease Asia Property Limited Redefining Real Estate Investment Strategies income if Case Study Help is released under the business's trademark name. The reality that $175000 has been invested in promoting SuperBonder suggests that it is not a great time for introducing a dispenser which can highlight the reality that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the immediate adhesive.

In addition, if we take a look at the market in general, the adhesives market does not show brand name orientation or cost consciousness which offers us 2 additional reasons for not releasing a low priced item under the company's brand name.

Competitor Analysis

The competitive environment of Landlease Asia Property Limited Redefining Real Estate Investment Strategies would be studied through Porter's five forces analysis which would highlight the degree of rivalry in the market.


Degree of Rivalry:

Presently we can see that the adhesive market has a high development capacity due to the existence of fragmented sectors with Landlease Asia Property Limited Redefining Real Estate Investment Strategies taking pleasure in leadership and a combined market share of 75% with 2 other industry gamers, Eastman and Permabond. While market competition between these players could be called 'intense' as the consumer is not brand conscious and each of these players has prominence in regards to market share, the fact still stays that the industry is not saturated and still has several market sectors which can be targeted as prospective niche markets even when releasing an adhesive. However, we can even point out the truth that sales cannibalization may be resulting in industry rivalry in the adhesive dispenser market while the market for immediate adhesives uses growth capacity.


Bargaining Power of Buyer: The Bargaining power of the purchaser in this market is low specifically as the buyer has low understanding about the item. While business like Landlease Asia Property Limited Redefining Real Estate Investment Strategies have handled to train distributors regarding adhesives, the final customer is dependent on distributors. Approximately 72% of sales are made straight by producers and distributors for immediate adhesives so the purchaser has a low bargaining power.

Bargaining Power of Supplier: Offered the reality that the adhesive market is controlled by three players, it could be stated that the supplier enjoys a greater bargaining power compared to the purchaser. The reality stays that the supplier does not have much impact over the buyer at this point especially as the purchaser does not show brand name acknowledgment or rate sensitivity. This shows that the distributor has the greater power when it comes to the adhesive market while the purchaser and the manufacturer do not have a major control over the actual sales.

Threat of new entrants: The competitive environment with its low brand name loyalty and the ease of entry revealed by foreign Japanese rivals in the instant adhesive market suggests that the market permits ease of entry. If we look at Landlease Asia Property Limited Redefining Real Estate Investment Strategies in particular, the business has double abilities in terms of being a manufacturer of instant adhesives and adhesive dispensers. Possible dangers in equipment giving market are low which shows the possibility of creating brand name awareness in not only instantaneous adhesives but likewise in giving adhesives as none of the industry gamers has actually managed to place itself in double capabilities.

Threat of Substitutes: The risk of substitutes in the instant adhesive market is low while the dispenser market in particular has alternatives like Glumetic pointer applicators, in-built applicators, pencil applicators and advanced consoles. The reality remains that if Landlease Asia Property Limited Redefining Real Estate Investment Strategies presented Case Study Help, it would be enjoying sales cannibalization for its own products. (see appendix 1 for framework).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Help


Despite the fact that our 3C analysis has offered various reasons for not releasing Case Study Help under Landlease Asia Property Limited Redefining Real Estate Investment Strategies name, we have actually a recommended marketing mix for Case Study Help offered listed below if Landlease Asia Property Limited Redefining Real Estate Investment Strategies decides to go on with the launch.

Product & Target Market: The target market picked for Case Study Help is 'Motor automobile services' for a number of reasons. This market has an extra development potential of 10.1% which may be an excellent adequate niche market sector for Case Study Help. Not just would a portable dispenser deal benefit to this specific market, the reality that the Do-it-Yourself market can also be targeted if a potable low priced adhesive is being sold for usage with SuperBonder.

Price: The recommended price of Case Study Help has been kept at $175 to the end user whether it is offered through suppliers or via direct selling. This price would not include the expense of the 'vari pointer' or the 'glumetic idea'. A price listed below $250 would not need approvals from the senior management in case a mechanic at an automobile maintenance store requires to purchase the product on his own. This would increase the possibility of influencing mechanics to acquire the item for usage in their everyday upkeep jobs.

Landlease Asia Property Limited Redefining Real Estate Investment Strategies would only be getting $157 per unit as displayed in appendix 2 which provides a breakdown of gross profitability and net success for Landlease Asia Property Limited Redefining Real Estate Investment Strategies for introducing Case Study Help.

Place: A distribution design where Landlease Asia Property Limited Redefining Real Estate Investment Strategies directly sends the item to the local supplier and keeps a 10% drop delivery allowance for the distributor would be used by Landlease Asia Property Limited Redefining Real Estate Investment Strategies. Considering that the sales group is currently participated in selling instant adhesives and they do not have expertise in selling dispensers, involving them in the selling procedure would be costly particularly as each sales call expenses roughly $120. The distributors are already offering dispensers so offering Case Study Help through them would be a beneficial option.

Promotion: A low promotional budget plan must have been appointed to Case Study Help but the truth that the dispenser is a development and it needs to be marketed well in order to cover the capital costs sustained for production, the recommended advertising plan costing $51816 is advised for at first presenting the product in the market. The planned ads in publications would be targeted at mechanics in car maintenance shops. (Recommended text for the ad is displayed in appendix 3 while the 4Ps are summarized in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Landlease Asia Property Limited Redefining Real Estate Investment Strategies Case Study Analysis

A suggested plan of action in the form of a marketing mix has been gone over for Case Study Help, the truth still stays that the item would not match Landlease Asia Property Limited Redefining Real Estate Investment Strategies product line. We have a look at appendix 2, we can see how the overall gross profitability for the two designs is anticipated to be approximately $49377 if 250 systems of each design are produced annually according to the plan. The preliminary planned marketing is roughly $52000 per year which would be putting a pressure on the business's resources leaving Landlease Asia Property Limited Redefining Real Estate Investment Strategies with a negative net income if the expenditures are allocated to Case Study Help just.

The reality that Landlease Asia Property Limited Redefining Real Estate Investment Strategies has already sustained an initial financial investment of $48000 in the form of capital expense and prototype development suggests that the profits from Case Study Help is insufficient to carry out the danger of sales cannibalization. Besides that, we can see that a low priced dispenser for a market showing low flexibility of need is not a more suitable alternative particularly of it is impacting the sale of the company's income generating designs.



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