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Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Help Checklist

Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Help Checklist

Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Solution
Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Help
Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Analysis



Analyses for Evaluating Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A decision to launch Case Study Solution


The following area focuses on the of marketing for Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A where the company's clients, rivals and core proficiencies have actually examined in order to validate whether the decision to launch Case Study Help under Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A trademark name would be a practical option or not. We have first of all looked at the kind of consumers that Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A deals in while an assessment of the competitive environment and the business's strengths and weak points follows. Embedded in the 3C analysis is the reason for not releasing Case Study Help under Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A name.
Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Solution

Customer Analysis

Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A consumers can be segmented into two groups, commercial customers and final customers. Both the groups utilize Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A high performance adhesives while the business is not only associated with the production of these adhesives but likewise markets them to these consumer groups. There are 2 kinds of items that are being offered to these potential markets; instantaneous adhesives and anaerobic adhesives. We would be focusing on the consumers of immediate adhesives for this analysis since the market for the latter has a lower capacity for Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A compared to that of immediate adhesives.

The total market for instant adhesives is around 890,000 in the US in 1978 which covers both consumer groups which have actually been identified earlier.If we take a look at a breakdown of Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A possible market or consumer groups, we can see that the business offers to OEMs (Original Devices Manufacturers), Do-it-Yourself consumers, repair work and upgrading business (MRO) and makers handling items made from leather, wood, metal and plastic. This variety in clients recommends that Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A can target has numerous choices in terms of segmenting the marketplace for its brand-new item especially as each of these groups would be needing the same kind of product with respective modifications in need, amount or packaging. The customer is not rate delicate or brand mindful so launching a low priced dispenser under Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A name is not a recommended alternative.

Company Analysis

Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A is not just a manufacturer of adhesives however delights in market management in the instant adhesive industry. The business has its own experienced and qualified sales force which includes value to sales by training the company's network of 250 suppliers for facilitating the sale of adhesives. Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A believes in exclusive distribution as indicated by the reality that it has picked to offer through 250 suppliers whereas there is t a network of 10000 suppliers that can be checked out for broadening reach by means of distributors. The business's reach is not limited to North America only as it also delights in global sales. With 1400 outlets spread all across The United States and Canada, Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A has its internal production plants rather than utilizing out-sourcing as the preferred strategy.

Core competences are not restricted to adhesive manufacturing only as Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A also concentrates on making adhesive giving devices to help with making use of its products. This dual production method offers Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A an edge over rivals since none of the competitors of giving devices makes immediate adhesives. Furthermore, none of these rivals offers directly to the consumer either and makes use of distributors for connecting to clients. While we are looking at the strengths of Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A, it is essential to highlight the company's weaknesses.

Although the company's sales personnel is proficient in training distributors, the reality remains that the sales team is not trained in offering equipment so there is a possibility of relying heavily on distributors when promoting adhesive devices. Nevertheless, it should likewise be noted that the distributors are showing unwillingness when it comes to selling equipment that needs maintenance which increases the challenges of offering equipment under a specific trademark name.

If we take a look at Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A product line in adhesive devices particularly, the company has actually products targeted at the luxury of the marketplace. If Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A offers Case Study Help under the same portfolio, the possibility of sales cannibalization exists. Provided the fact that Case Study Help is priced lower than Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A high-end line of product, sales cannibalization would definitely be affecting Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A sales profits if the adhesive devices is sold under the business's brand name.

We can see sales cannibalization impacting Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A 27A Pencil Applicator which is priced at $275. If Case Study Help is launched under the company's brand name, there is another possible risk which could reduce Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A earnings. The fact that $175000 has actually been invested in promoting SuperBonder recommends that it is not a great time for introducing a dispenser which can highlight the reality that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the instantaneous adhesive.

Furthermore, if we take a look at the marketplace in general, the adhesives market does disappoint brand name orientation or rate awareness which offers us 2 extra reasons for not introducing a low priced item under the company's trademark name.

Competitor Analysis

The competitive environment of Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A would be studied through Porter's five forces analysis which would highlight the degree of competition in the market.


Degree of Rivalry:

Presently we can see that the adhesive market has a high growth potential due to the existence of fragmented segments with Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A taking pleasure in management and a combined market share of 75% with 2 other market players, Eastman and Permabond. While market competition between these players could be called 'intense' as the consumer is not brand mindful and each of these gamers has prominence in terms of market share, the reality still remains that the industry is not saturated and still has a number of market sections which can be targeted as potential niche markets even when launching an adhesive. However, we can even explain the reality that sales cannibalization may be leading to industry rivalry in the adhesive dispenser market while the marketplace for immediate adhesives offers growth potential.


Bargaining Power of Buyer: The Bargaining power of the purchaser in this industry is low particularly as the purchaser has low knowledge about the item. While companies like Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A have managed to train suppliers regarding adhesives, the last customer depends on distributors. Around 72% of sales are made straight by makers and distributors for instantaneous adhesives so the buyer has a low bargaining power.

Bargaining Power of Supplier: Provided the fact that the adhesive market is dominated by 3 players, it could be stated that the supplier delights in a higher bargaining power compared to the buyer. The reality stays that the provider does not have much influence over the purchaser at this point particularly as the buyer does not show brand recognition or cost sensitivity. This indicates that the supplier has the higher power when it concerns the adhesive market while the purchaser and the manufacturer do not have a major control over the real sales.

Threat of new entrants: The competitive environment with its low brand loyalty and the ease of entry revealed by foreign Japanese rivals in the instantaneous adhesive market suggests that the marketplace enables ease of entry. However, if we take a look at Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A in particular, the company has double abilities in terms of being a manufacturer of adhesive dispensers and instantaneous adhesives. Possible risks in equipment dispensing market are low which shows the possibility of producing brand name awareness in not only instantaneous adhesives but likewise in dispensing adhesives as none of the industry players has actually handled to place itself in double abilities.

Hazard of Substitutes: The threat of alternatives in the instant adhesive industry is low while the dispenser market in particular has substitutes like Glumetic pointer applicators, inbuilt applicators, pencil applicators and sophisticated consoles. The truth stays that if Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A introduced Case Study Help, it would be delighting in sales cannibalization for its own products. (see appendix 1 for structure).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Help


Despite the fact that our 3C analysis has actually provided various factors for not introducing Case Study Help under Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A name, we have actually a suggested marketing mix for Case Study Help given below if Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A decides to proceed with the launch.

Product & Target Market: The target audience chosen for Case Study Help is 'Motor vehicle services' for a number of factors. There are presently 89257 facilities in this segment and a high use of around 58900 lbs. is being used by 36.1 % of the market. This market has an extra growth potential of 10.1% which may be a good enough niche market segment for Case Study Help. Not just would a portable dispenser offer benefit to this specific market, the truth that the Diy market can also be targeted if a potable low priced adhesive is being cost usage with SuperBonder. The item would be sold without the 'glumetic pointer' and 'vari-drop' so that the customer can decide whether he wants to opt for either of the two devices or not.

Price: The suggested cost of Case Study Help has been kept at $175 to the end user whether it is offered through distributors or via direct selling. A rate below $250 would not require approvals from the senior management in case a mechanic at a motor vehicle upkeep store needs to purchase the item on his own.

Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A would just be getting $157 per unit as displayed in appendix 2 which provides a breakdown of gross profitability and net success for Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A for introducing Case Study Help.

Place: A distribution model where Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A straight sends out the product to the local distributor and keeps a 10% drop shipment allowance for the supplier would be utilized by Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A. Given that the sales group is already engaged in offering immediate adhesives and they do not have competence in offering dispensers, including them in the selling procedure would be expensive especially as each sales call costs roughly $120. The suppliers are currently selling dispensers so selling Case Study Help through them would be a beneficial alternative.

Promotion: Although a low advertising budget plan must have been assigned to Case Study Help but the reality that the dispenser is a development and it requires to be marketed well in order to cover the capital costs incurred for production, the recommended advertising strategy costing $51816 is recommended for initially presenting the product in the market. The prepared ads in publications would be targeted at mechanics in car upkeep stores. (Recommended text for the ad is displayed in appendix 3 while the 4Ps are summed up in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A Case Study Analysis

Although a suggested plan of action in the form of a marketing mix has actually been talked about for Case Study Help, the reality still remains that the product would not match Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A product line. We take a look at appendix 2, we can see how the overall gross success for the two models is expected to be approximately $49377 if 250 systems of each model are produced annually as per the strategy. However, the preliminary planned marketing is roughly $52000 each year which would be putting a stress on the company's resources leaving Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A with a negative net income if the expenses are designated to Case Study Help just.

The truth that Ocean And Oil Holdings And The Leveraged Buyout Of Agip Nigeria A has currently sustained an initial financial investment of $48000 in the form of capital cost and prototype development shows that the profits from Case Study Help is insufficient to undertake the danger of sales cannibalization. Other than that, we can see that a low priced dispenser for a market showing low elasticity of need is not a more effective alternative particularly of it is impacting the sale of the company's revenue generating designs.



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