WhatsApp

Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd Case Study Help Checklist

Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd Case Study Help Checklist

Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd Case Study Solution
Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd Case Study Help
Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd Case Study Analysis



Analyses for Evaluating Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd decision to launch Case Study Solution


The following section focuses on the of marketing for Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd where the business's clients, competitors and core proficiencies have examined in order to validate whether the choice to release Case Study Help under Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd brand name would be a practical option or not. We have actually to start with looked at the type of consumers that Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd deals in while an assessment of the competitive environment and the company's strengths and weak points follows. Embedded in the 3C analysis is the reason for not launching Case Study Help under Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd name.
Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd Case Study Solution

Customer Analysis

Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd consumers can be segmented into two groups, final consumers and commercial customers. Both the groups use Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd high performance adhesives while the company is not only involved in the production of these adhesives but also markets them to these consumer groups. There are 2 kinds of items that are being offered to these potential markets; anaerobic adhesives and immediate adhesives. We would be focusing on the consumers of instantaneous adhesives for this analysis given that the marketplace for the latter has a lower potential for Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd compared to that of instantaneous adhesives.

The overall market for immediate adhesives is approximately 890,000 in the US in 1978 which covers both consumer groups which have been recognized earlier.If we look at a breakdown of Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd possible market or consumer groups, we can see that the business sells to OEMs (Original Devices Makers), Do-it-Yourself clients, repair and overhauling companies (MRO) and manufacturers handling products made of leather, plastic, metal and wood. This diversity in consumers suggests that Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd can target has various options in terms of segmenting the market for its new product especially as each of these groups would be needing the very same kind of item with particular modifications in amount, product packaging or need. Nevertheless, the consumer is not rate sensitive or brand name conscious so launching a low priced dispenser under Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd name is not an advised choice.

Company Analysis

Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd is not simply a producer of adhesives however enjoys market leadership in the instant adhesive industry. The business has its own skilled and qualified sales force which includes value to sales by training the company's network of 250 suppliers for helping with the sale of adhesives.

Core skills are not limited to adhesive production just as Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd likewise specializes in making adhesive dispensing equipment to assist in the use of its products. This dual production strategy gives Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd an edge over competitors because none of the competitors of dispensing equipment makes immediate adhesives. Additionally, none of these rivals sells straight to the consumer either and makes use of distributors for connecting to clients. While we are looking at the strengths of Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd, it is essential to highlight the company's weak points as well.

The business's sales personnel is knowledgeable in training distributors, the truth stays that the sales team is not trained in selling equipment so there is a possibility of relying heavily on distributors when promoting adhesive equipment. It should also be noted that the distributors are revealing hesitation when it comes to offering devices that requires maintenance which increases the challenges of selling devices under a specific brand name.

If we take a look at Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd product line in adhesive devices especially, the business has actually items aimed at the high end of the market. If Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd offers Case Study Help under the exact same portfolio, the possibility of sales cannibalization exists. Given the reality that Case Study Help is priced lower than Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd high-end line of product, sales cannibalization would definitely be affecting Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd sales profits if the adhesive devices is sold under the company's brand.

We can see sales cannibalization affecting Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd 27A Pencil Applicator which is priced at $275. There is another possible hazard which might lower Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd earnings if Case Study Help is introduced under the business's trademark name. The truth that $175000 has actually been spent in promoting SuperBonder suggests that it is not a great time for introducing a dispenser which can highlight the reality that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the immediate adhesive.

In addition, if we take a look at the market in general, the adhesives market does disappoint brand orientation or cost awareness which gives us 2 additional factors for not launching a low priced item under the business's trademark name.

Competitor Analysis

The competitive environment of Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd would be studied by means of Porter's 5 forces analysis which would highlight the degree of rivalry in the market.


Degree of Rivalry:

Presently we can see that the adhesive market has a high development potential due to the existence of fragmented sections with Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd delighting in management and a combined market share of 75% with 2 other market gamers, Eastman and Permabond. While industry rivalry in between these players could be called 'extreme' as the consumer is not brand mindful and each of these players has prominence in terms of market share, the reality still remains that the market is not saturated and still has numerous market sectors which can be targeted as prospective niche markets even when releasing an adhesive. We can even point out the truth that sales cannibalization may be leading to industry rivalry in the adhesive dispenser market while the market for instantaneous adhesives provides growth potential.


Bargaining Power of Buyer: The Bargaining power of the purchaser in this market is low especially as the buyer has low knowledge about the product. While business like Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd have managed to train distributors regarding adhesives, the final customer is dependent on suppliers. Around 72% of sales are made straight by producers and suppliers for instantaneous adhesives so the buyer has a low bargaining power.

Bargaining Power of Supplier: Provided the fact that the adhesive market is controlled by 3 gamers, it could be said that the supplier delights in a higher bargaining power compared to the buyer. The reality stays that the supplier does not have much impact over the buyer at this point particularly as the buyer does not show brand name acknowledgment or price sensitivity. When it comes to the adhesive market while the maker and the purchaser do not have a major control over the real sales, this suggests that the distributor has the greater power.

Threat of new entrants: The competitive environment with its low brand name commitment and the ease of entry revealed by foreign Japanese rivals in the instant adhesive market suggests that the marketplace permits ease of entry. If we look at Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd in specific, the company has double abilities in terms of being a manufacturer of adhesive dispensers and immediate adhesives. Possible dangers in devices giving industry are low which shows the possibility of creating brand name awareness in not just immediate adhesives but also in giving adhesives as none of the industry players has managed to position itself in dual capabilities.

Threat of Substitutes: The hazard of alternatives in the instantaneous adhesive industry is low while the dispenser market in particular has replacements like Glumetic idea applicators, in-built applicators, pencil applicators and advanced consoles. The truth stays that if Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd introduced Case Study Help, it would be indulging in sales cannibalization for its own products. (see appendix 1 for framework).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd Case Study Help


Despite the fact that our 3C analysis has actually offered different factors for not launching Case Study Help under Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd name, we have a suggested marketing mix for Case Study Help given below if Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd decides to go ahead with the launch.

Product & Target Market: The target market chosen for Case Study Help is 'Motor lorry services' for a number of reasons. This market has an extra growth potential of 10.1% which might be an excellent sufficient specific niche market section for Case Study Help. Not just would a portable dispenser offer convenience to this specific market, the reality that the Diy market can likewise be targeted if a drinkable low priced adhesive is being sold for usage with SuperBonder.

Price: The recommended price of Case Study Help has been kept at $175 to the end user whether it is sold through suppliers or via direct selling. A rate listed below $250 would not require approvals from the senior management in case a mechanic at a motor vehicle upkeep store needs to acquire the product on his own.

Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd would just be getting $157 per unit as shown in appendix 2 which gives a breakdown of gross success and net profitability for Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd for launching Case Study Help.

Place: A circulation model where Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd directly sends the product to the local supplier and keeps a 10% drop delivery allowance for the supplier would be utilized by Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd. Considering that the sales group is already participated in selling instantaneous adhesives and they do not have know-how in selling dispensers, including them in the selling procedure would be costly particularly as each sales call costs approximately $120. The distributors are currently offering dispensers so selling Case Study Help through them would be a favorable alternative.

Promotion: Although a low promotional spending plan ought to have been assigned to Case Study Help but the truth that the dispenser is an innovation and it needs to be marketed well in order to cover the capital costs sustained for production, the recommended advertising plan costing $51816 is suggested for at first presenting the item in the market. The planned ads in publications would be targeted at mechanics in vehicle maintenance stores. (Recommended text for the ad is shown in appendix 3 while the 4Ps are summed up in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd Case Study Analysis

Although a suggested strategy in the form of a marketing mix has been discussed for Case Study Help, the truth still remains that the item would not complement Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd product line. We have a look at appendix 2, we can see how the total gross profitability for the two designs is expected to be around $49377 if 250 units of each design are produced per year according to the strategy. The preliminary prepared advertising is approximately $52000 per year which would be putting a stress on the business's resources leaving Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd with a negative net earnings if the expenditures are assigned to Case Study Help only.

The truth that Singapore Telecommunications Ltd The Bid For Cable And Wireless Hkt Ltd has currently incurred an initial financial investment of $48000 in the form of capital cost and prototype development suggests that the profits from Case Study Help is inadequate to carry out the risk of sales cannibalization. Besides that, we can see that a low priced dispenser for a market revealing low flexibility of need is not a preferable choice especially of it is affecting the sale of the company's earnings generating models.



PREVIOUS PAGE
NEXT PAGE