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The Abraaj Group And The Acibadem Healthcare Investment B Case Study Help Checklist

The Abraaj Group And The Acibadem Healthcare Investment B Case Study Help Checklist

The Abraaj Group And The Acibadem Healthcare Investment B Case Study Solution
The Abraaj Group And The Acibadem Healthcare Investment B Case Study Help
The Abraaj Group And The Acibadem Healthcare Investment B Case Study Analysis



Analyses for Evaluating The Abraaj Group And The Acibadem Healthcare Investment B decision to launch Case Study Solution


The following section focuses on the of marketing for The Abraaj Group And The Acibadem Healthcare Investment B where the company's clients, competitors and core competencies have actually evaluated in order to justify whether the decision to introduce Case Study Help under The Abraaj Group And The Acibadem Healthcare Investment B brand name would be a feasible option or not. We have actually first of all looked at the type of clients that The Abraaj Group And The Acibadem Healthcare Investment B handle while an examination of the competitive environment and the company's weak points and strengths follows. Embedded in the 3C analysis is the validation for not launching Case Study Help under The Abraaj Group And The Acibadem Healthcare Investment B name.
The Abraaj Group And The Acibadem Healthcare Investment B Case Study Solution

Customer Analysis

Both the groups utilize The Abraaj Group And The Acibadem Healthcare Investment B high efficiency adhesives while the business is not only included in the production of these adhesives however also markets them to these client groups. We would be focusing on the customers of instantaneous adhesives for this analysis given that the market for the latter has a lower capacity for The Abraaj Group And The Acibadem Healthcare Investment B compared to that of instant adhesives.

The overall market for instant adhesives is approximately 890,000 in the US in 1978 which covers both client groups which have actually been identified earlier.If we take a look at a breakdown of The Abraaj Group And The Acibadem Healthcare Investment B possible market or client groups, we can see that the business sells to OEMs (Initial Equipment Producers), Do-it-Yourself customers, repair and upgrading business (MRO) and manufacturers dealing in items made of leather, metal, plastic and wood. This diversity in customers suggests that The Abraaj Group And The Acibadem Healthcare Investment B can target has numerous options in terms of segmenting the market for its new item specifically as each of these groups would be requiring the same kind of product with respective modifications in product packaging, quantity or demand. The customer is not price delicate or brand mindful so releasing a low priced dispenser under The Abraaj Group And The Acibadem Healthcare Investment B name is not a recommended option.

Company Analysis

The Abraaj Group And The Acibadem Healthcare Investment B is not just a producer of adhesives however enjoys market management in the immediate adhesive industry. The business has its own experienced and qualified sales force which adds worth to sales by training the company's network of 250 suppliers for assisting in the sale of adhesives. The Abraaj Group And The Acibadem Healthcare Investment B believes in exclusive distribution as suggested by the truth that it has chosen to sell through 250 suppliers whereas there is t a network of 10000 suppliers that can be checked out for broadening reach through distributors. The company's reach is not restricted to The United States and Canada only as it also delights in worldwide sales. With 1400 outlets spread out all throughout North America, The Abraaj Group And The Acibadem Healthcare Investment B has its internal production plants rather than utilizing out-sourcing as the preferred strategy.

Core proficiencies are not limited to adhesive manufacturing only as The Abraaj Group And The Acibadem Healthcare Investment B also concentrates on making adhesive giving equipment to help with using its items. This double production technique provides The Abraaj Group And The Acibadem Healthcare Investment B an edge over competitors because none of the rivals of giving equipment makes immediate adhesives. Additionally, none of these competitors sells directly to the customer either and utilizes suppliers for connecting to customers. While we are looking at the strengths of The Abraaj Group And The Acibadem Healthcare Investment B, it is important to highlight the company's weak points.

The company's sales personnel is experienced in training distributors, the truth stays that the sales group is not trained in offering devices so there is a possibility of relying heavily on distributors when promoting adhesive equipment. It should likewise be kept in mind that the distributors are showing unwillingness when it comes to offering equipment that needs maintenance which increases the challenges of selling equipment under a particular brand name.

The business has actually items intended at the high end of the market if we look at The Abraaj Group And The Acibadem Healthcare Investment B product line in adhesive equipment especially. If The Abraaj Group And The Acibadem Healthcare Investment B sells Case Study Help under the very same portfolio, the possibility of sales cannibalization exists. Offered the fact that Case Study Help is priced lower than The Abraaj Group And The Acibadem Healthcare Investment B high-end product line, sales cannibalization would certainly be affecting The Abraaj Group And The Acibadem Healthcare Investment B sales income if the adhesive equipment is sold under the company's trademark name.

We can see sales cannibalization affecting The Abraaj Group And The Acibadem Healthcare Investment B 27A Pencil Applicator which is priced at $275. If Case Study Help is introduced under the business's brand name, there is another possible risk which might lower The Abraaj Group And The Acibadem Healthcare Investment B income. The reality that $175000 has actually been invested in promoting SuperBonder suggests that it is not a good time for releasing a dispenser which can highlight the reality that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the instant adhesive.

In addition, if we look at the market in general, the adhesives market does disappoint brand name orientation or rate awareness which gives us two additional factors for not launching a low priced item under the company's trademark name.

Competitor Analysis

The competitive environment of The Abraaj Group And The Acibadem Healthcare Investment B would be studied by means of Porter's five forces analysis which would highlight the degree of competition in the market.


Degree of Rivalry:

Presently we can see that the adhesive market has a high growth capacity due to the presence of fragmented sections with The Abraaj Group And The Acibadem Healthcare Investment B taking pleasure in management and a combined market share of 75% with 2 other industry gamers, Eastman and Permabond. While industry rivalry between these players could be called 'intense' as the customer is not brand name conscious and each of these players has prominence in terms of market share, the truth still remains that the market is not saturated and still has numerous market sections which can be targeted as possible specific niche markets even when releasing an adhesive. We can even point out the fact that sales cannibalization may be leading to market competition in the adhesive dispenser market while the market for instantaneous adhesives uses development potential.


Bargaining Power of Buyer: The Bargaining power of the buyer in this market is low specifically as the buyer has low knowledge about the item. While business like The Abraaj Group And The Acibadem Healthcare Investment B have actually managed to train distributors regarding adhesives, the last customer is dependent on suppliers. Around 72% of sales are made directly by producers and distributors for instant adhesives so the buyer has a low bargaining power.

Bargaining Power of Supplier: Offered the truth that the adhesive market is controlled by 3 players, it could be said that the provider takes pleasure in a greater bargaining power compared to the buyer. However, the fact remains that the provider does not have much influence over the buyer at this point specifically as the buyer does not show brand name acknowledgment or rate level of sensitivity. When it comes to the adhesive market while the purchaser and the maker do not have a major control over the real sales, this suggests that the supplier has the greater power.

Threat of new entrants: The competitive environment with its low brand name commitment and the ease of entry revealed by foreign Japanese rivals in the instant adhesive market indicates that the market permits ease of entry. If we look at The Abraaj Group And The Acibadem Healthcare Investment B in specific, the company has double abilities in terms of being a producer of adhesive dispensers and immediate adhesives. Possible hazards in devices dispensing market are low which reveals the possibility of creating brand awareness in not only instant adhesives however also in dispensing adhesives as none of the market players has actually managed to position itself in dual abilities.

Risk of Substitutes: The threat of alternatives in the instant adhesive industry is low while the dispenser market in particular has alternatives like Glumetic idea applicators, in-built applicators, pencil applicators and advanced consoles. The fact stays that if The Abraaj Group And The Acibadem Healthcare Investment B presented Case Study Help, it would be delighting in sales cannibalization for its own items. (see appendix 1 for framework).


4 P Analysis: A suggested Marketing Mix for Case Study Help

The Abraaj Group And The Acibadem Healthcare Investment B Case Study Help


Despite the fact that our 3C analysis has actually provided various factors for not launching Case Study Help under The Abraaj Group And The Acibadem Healthcare Investment B name, we have a recommended marketing mix for Case Study Help provided below if The Abraaj Group And The Acibadem Healthcare Investment B decides to go on with the launch.

Product & Target Market: The target audience chosen for Case Study Help is 'Motor vehicle services' for a number of reasons. There are presently 89257 facilities in this section and a high usage of around 58900 pounds. is being utilized by 36.1 % of the market. This market has an extra growth capacity of 10.1% which may be a good enough specific niche market segment for Case Study Help. Not just would a portable dispenser offer benefit to this particular market, the truth that the Do-it-Yourself market can likewise be targeted if a safe and clean low priced adhesive is being cost usage with SuperBonder. The product would be offered without the 'glumetic pointer' and 'vari-drop' so that the consumer can choose whether he wishes to choose either of the two devices or not.

Price: The suggested cost of Case Study Help has been kept at $175 to the end user whether it is offered through suppliers or by means of direct selling. A cost below $250 would not require approvals from the senior management in case a mechanic at a motor automobile upkeep shop needs to acquire the item on his own.

The Abraaj Group And The Acibadem Healthcare Investment B would only be getting $157 per unit as shown in appendix 2 which offers a breakdown of gross success and net profitability for The Abraaj Group And The Acibadem Healthcare Investment B for releasing Case Study Help.

Place: A circulation design where The Abraaj Group And The Acibadem Healthcare Investment B straight sends the item to the local distributor and keeps a 10% drop shipment allowance for the distributor would be used by The Abraaj Group And The Acibadem Healthcare Investment B. Given that the sales team is already taken part in offering immediate adhesives and they do not have knowledge in selling dispensers, including them in the selling procedure would be pricey particularly as each sales call costs around $120. The suppliers are currently offering dispensers so offering Case Study Help through them would be a beneficial choice.

Promotion: A low advertising budget ought to have been assigned to Case Study Help but the fact that the dispenser is a development and it requires to be marketed well in order to cover the capital expenses sustained for production, the suggested advertising strategy costing $51816 is suggested for at first presenting the item in the market. The prepared advertisements in magazines would be targeted at mechanics in lorry maintenance stores. (Suggested text for the advertisement is displayed in appendix 3 while the 4Ps are summarized in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
The Abraaj Group And The Acibadem Healthcare Investment B Case Study Analysis

A suggested strategy of action in the form of a marketing mix has been talked about for Case Study Help, the truth still stays that the item would not complement The Abraaj Group And The Acibadem Healthcare Investment B item line. We have a look at appendix 2, we can see how the overall gross success for the two models is expected to be around $49377 if 250 units of each design are manufactured per year based on the plan. However, the preliminary planned marketing is around $52000 per year which would be putting a stress on the business's resources leaving The Abraaj Group And The Acibadem Healthcare Investment B with an unfavorable net income if the expenditures are allocated to Case Study Help only.

The truth that The Abraaj Group And The Acibadem Healthcare Investment B has currently incurred an initial investment of $48000 in the form of capital cost and prototype development shows that the earnings from Case Study Help is not enough to undertake the risk of sales cannibalization. Other than that, we can see that a low priced dispenser for a market showing low flexibility of demand is not a more effective option particularly of it is impacting the sale of the company's profits creating designs.



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