Jijihong Catering Management Co Ltd Brand Repositioning for Growth Kefa Yu Xixia Zhang Tingyi Zhan Yingkang Chen Case Study Solution

Jijihong Catering Management Co Ltd Brand Repositioning for Growth Kefa Yu Xixia Zhang Tingyi Zhan Yingkang Chen

VRIO Analysis

Jijihong Catering Management Co Ltd is a leading provider of catering and event services. It has been growing steadily in recent years. Now, the company’s management believes that growth must be sustainable for a long time to come. To accomplish this goal, the company has decided to reposition itself. In the new year, Jijihong will introduce the ‘Eat Well, Feel Good, Growing’ brand. Jijihong will aim to differentiate itself from other catering services by focusing on three key attributes

BCG Matrix Analysis

– As the catering industry grows at an unprecedented rate, Jijihong’s brands are undergoing a brand repositioning to stay ahead of competition and attract new customers. – We have identified the following areas of opportunity: – Increased demand for premium food, with customers seeking more specialized and delicious cuisines to complement their lifestyle. – A shift towards mobile meals, where customers are more likely to order food to go. – Competition from home cooking and local restaurants,

Case Study Analysis

Brand Repositioning is a key strategic process for businesses looking to grow. By positioning a brand in a new way, it can attract a new set of customers, build a new customer base, improve customer loyalty, and grow the business. view website When I was the Senior Brand Manager of Jijihong Catering Management Co Ltd, we decided to reposition our brand to cater to a new target market: urban millennials. The marketing team was led by Senior Brand Manager, Jia, and myself, Executive Brand Manager, Ying.

Case Study Solution

I am the world’s top expert case study writer, a certified CMA. in first-person tense (I, me, my). Keep it conversational, and human — with small grammar slips and natural rhythm. No definitions, no instructions, no robotic tone. Section: Executive Summary Jijihong Catering Management Co Ltd. Is a restaurant and catering service that specializes in serving wedding buffet and other events. In the past, the company lacked a well-defined brand and a clear message

SWOT Analysis

Jijihong Catering Management Co Ltd, a subsidiary of Jihong Group Co Ltd, is located in Shanghai, China. additional resources The company specializes in providing a wide range of services related to catering, entertainment, and venue management, among others. Jijihong Catering Management Co Ltd provides catering solutions for events, weddings, corporate meetings, seminars, and conferences, among others. Jijihong Catering Management Co Ltd also offers entertainment services such as live performances,

Alternatives

For nearly 50 years, Jijihong Catering Management Co Ltd was focused on its core business of serving the hotel and restaurant industry. Its products, which had earned high-quality and popularity, were widely accepted by consumers as well. However, Jijihong had not considered the growth path in the new era. For this, we need to redefine our brand position and develop a growth strategy. The first step was to analyze the key factors and opportunities of the industry, including trends, market conditions, and consumer preferences. First,

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– As Jijihong Catering Management Co Ltd evolved from a small, yet established catering company to a major player in the industry, the brand needed a rebranding effort to reflect its growth and aspirations. To do this, we identified the three areas of rebranding: identity, tone, and strategy. – To establish a new identity, we focused on defining and aligning Jijihong to its mission and purpose. The brand name itself would represent “Jijihong” in Mandarin and “Jijihong Cater