Jorgen Vig Knudstorp Reflections on LEGOs Transformation Stefan Thomke 2020 Case Study Solution

Jorgen Vig Knudstorp Reflections on LEGOs Transformation Stefan Thomke 2020

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“We believe in our work because it is our mission. The people and the children and the education and development of these people.” In a recent interview in 2020, Jorgen Vig Knudstorp, the CEO of The LEGO Group, said, “We believe in our work because it is our mission.” In the , “We believe in our work because it is our mission. Our mission is to inspire and develop the world’s imagination through play, education and learning. It’s not just our mission, it’s our

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[Write about 150 words] I wrote in my professional journal about my personal experience with LEGO’s transitions. What started in the late 1950’s as a company that produced little bricks with an advertisement slogan “Build, Learn, Create” has become one of the most dominant toy companies globally. One of its recent transformations was the of its flagship LEGO City, which I have written about in this journal. In 1932, Ole Kirk Christiansen, a

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My experience is that LEGOs transformation from a small manufacturer to the world’s top supplier of plastic construction toys and building blocks has taken almost ten years. I’ve been a part of this journey for more than half that time, and my role has always been to support the global marketing team in the Nordics and Asia-Pacific region. As we transition from a few hundred employees and approximately 1,000 products in 1998 to a billion-dollar company and 1,500 products in 20

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LEGOs revolutionized building blocks for kids, from its first wooden pieces to its latest modern set. What’s exciting about LEGOs is that they offer a way for children to be part of a grand design that reflects human creativity and imagination. you can find out more The magic of these blocks is that they encourage learning through play and encourage imaginative thinking. The best part of learning, however, is that they can help in learning science, math, and even technology. In this case study, we will analyze the transformation of LEGOs from its start as a wooden

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Jorgen Vig Knudstorp is the CEO and Chairman of the Board of LEGO Group, since 2004. In January 2019, he published his autobiography: “Playing With Power: Lessons from a CEO” (Mitchell Beazley, 2019). In this book, the author shares a unique perspective on the success of LEGO, one which is grounded in a deep understanding of the world of design, creativity, and fun. In this talk, I want to

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Jorgen Vig Knudstorp is a renowned expert on children and the digital world. For me, a passionate LEGO fan. I got interested in LEGOs while doing my childhood toys shopping. I was lucky to receive a large, beautiful set of Legos, probably of an earlier generation. I remember using Legos a lot with my friends to play and build things in and around the living room. At a young age I fell in love with LEGOs as they were the ultimate building block for children. I became very passion