MeituanDianping From Startup to Tech Giant Wee Kiat Lim Boon Siong Neo 2017 Case Study Solution

MeituanDianping From Startup to Tech Giant Wee Kiat Lim Boon Siong Neo 2017

Marketing Plan

We’re a marketing-driven startup, which has made a huge breakthrough in the local market to revolutionize the food delivery industry with one of its kind “One-Stop-Shop” model. Here, we bring together dishes from all restaurants in the vicinity to create a “virtual store” in the form of a mobile app that brings dining experiences closer to the customers’ homes. We’ve been in the food industry since 2008, initially as an online platform for catering orders, then we entered the delivery segment

Porters Model Analysis

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Problem Statement of the Case Study

Wee Kiat Lim Boon Siong Neo, a 29-year-old founder and CEO of MeituanDianping, a leading online food and entertainment services company in China, has transformed the industry. A former undergraduate student of economics, he started his career at Google China in 2006, was assigned to lead the product team in Shanghai. His passion for the industry brought him to the founder’s seat of MeituanDianping in December 2015. The company operates in China

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MeituanDianping From Startup to Tech Giant Wee Kiat Lim Boon Siong Neo 2017. A popular online platform that offers various food and beverages online. This case study is an eye-opener for every business entrepreneur and those who wish to succeed in the market. MeituanDianping was established in the year 2015 and was started by a group of five friends including Kiat Lim. The idea to launch an online food and beverage marketplace was the product of one night conversation

Porters Five Forces Analysis

In December 2014, when Wee Kiat Lim Boon Siong Neo first visited the Beijing-Hong Kong Airport on a business trip, his interest was piqued by the arrival of Meituan Dianping, a food delivery service based in China. He didn’t anticipate the extent of the impact this new player would have in the Chinese e-commerce and food-delivery sector. over here In 2015, the Chinese e-commerce giant achieved a breakthrough when it became the first company to reach a market value

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MeituanDianping is one of the biggest food delivery companies in China with more than 800 million registered users and $6 billion in revenue in 2019. They have successfully raised $5.4 billion in total equity and debt funding, with a $1.5 billion round led by Goldman Sachs (GS) in 2014, and $1 billion by SoftBank (SB) in 2018. visit the website In 2017, they have expanded their service in 7 cities,

SWOT Analysis

During a recent interview with HBGI, Wee Kiat Lim Boon Siong Neo shares his insights on the current status and future direction of the company, highlighting the challenges faced during its startup phase and how they were overcome with MeituanDianping. When we talked to Wee, he had just completed his fourth year of business school and was busy preparing for his exams. He was in the early days of his career, but his experience in MeituanDianping was enough for him to understand its potential.