Pearsons Successmaker Putting the Customer First TS Raghu Collin Sellman 2012
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Putting the customer first. We are not just making a change; we are making a world-class difference in our clients’ businesses. That was the tagline I wrote for this initiative. The purpose was to transform the client experience and provide value in every interaction. I had some ideas for how to do this, and I thought that this initiative would make a great case study. visit I took out all my hard work, and went back to my hotel room at the Ritz-Carlton, San Francisco. That’s where I wrote the first
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In 1959 Pearsons was founded as a textile manufacturer based in London. Over the next thirty years the company would go on to become one of the world’s leading design companies, producing an array of consumer products. Pearsons’ core business was textiles, with many of the designs that were part of their famous ‘Crown’ Collection used in household linens, carpets, car interiors, bedding and towels for hotels. Pearsons also produced a line of clothing for men, women and children in a range
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The text-based case study material and its accompanying visuals will be sent on your e-mail address. I am a student of successmaker, and I write case studies for my own personal improvement. Today’s study is about a client of mine who implemented “putting the customer first” into their business practices. Client’s Background: A young entrepreneur named Nirantha Ravi, started a business in her hometown, Chennai, India, specializing in “personalized fitness training”.
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1. Define the company’s brand and its positioning in the market, including its values, culture, and competitive differentiation. Brand and positioning: Pearsons Successmaker (PSM) is a leading provider of customized training solutions that help organizations develop skills, improve productivity, and increase competitive advantage. The company aims to Putting the Customer First, which means: a) Providing solutions that align with the needs and preferences of our clients b) Offering a quality and diverse range of training and consulting
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Putting the customer first: A successful company is one that values customers. Companies must know that their success is tied to customer satisfaction. Customers will not return if they are not satisfied with a product or service. Pearsons Successmaker (PSM) has a tradition of putting customers first. It is not a trend or a buzzword. It is a long-standing, business-oriented company culture. Pearsons has recognized that it has been successful because it understands the importance of what customers think about a company, how they perceive and
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[Opening sentences of your report and your discussion sections should be written in the first-person point of view. It helps to make your writing more relatable and personal.] Today, most of us are constantly facing the challenge of making the most out of the available time. As business owners and executives, it is important to focus on the long-term goals. This case study of Pearsons Successmaker Putting the Customer First TS Raghu Collin Sellman in 2012 illustrates the importance of focusing on this approach
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Pearsons SuccessMaker is a great company. They have been in business for 60 years, and in those 60 years they have built a reputation for quality and excellence. They are known for their customer focus, and for creating products and services that are simple, user-friendly, and easy to use. Pearsons SuccessMaker has always prided themselves on putting the customer first. Whether it was their early days in the 1950s when they were known as the Pearsons Product Manufacturing Company, or their more recent years
