PG Japan The SKII Globalization Project Christopher A Bartlett Case Study Solution

PG Japan The SKII Globalization Project Christopher A Bartlett

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This paper analyzes the implementation of the SKII globalization project, with a focus on how this project is relevant to the Japanese cultural context. The purpose of this paper is to analyze the implementation of the SKII globalization project, through the lens of Japanese cultural context. The SKII globalization project, which is a global merger and acquisition project, has been one of the most significant developments in Japan’s history. It was executed to enable SKII to acquire a company that specializes in personal care products. This was not a typical

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The first PG Japan The SKII Globalization Project Christopher A Bartlett I wrote, PG Japan’s 1983 plan called Globalization 2000, set a benchmark in international business, a plan to spread the Japanese globalization success story through Asia, Oceania, the Americas, and Europe. The Globalization 2000 plan was a roadmap that focused on a two-pronged strategy to leverage Asia’s economy through new trade agreements, infrastructure investments, and a massive marketing

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PG Japan was established in 1988, in a joint venture with S&K International Corporation, a world leader in skincare products and manufacturing. S&K’s brand, SKII, is one of the world’s best-selling luxury skincare brands, known for its innovative and efficient products. Since then, PG Japan has expanded and now manages 46 SKII stores in Japan and exports products to over 160 countries around the world. PG Japan is committed to being the

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I graduated from Tokyo University of Foreign Studies in 2005 with a degree in Japanese Language and Culture. I joined Procter & Gamble, Japan (PG Japan) in 2009. This is the second time that I worked with PG in Taiwan. The Globalization Project I was involved in during that time was the SKII Globalization Project. In my previous work in PG, I had the opportunity to work with various global brands, ranging from consumer goods to household care. In this project, my role was to analyze SKII

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I have worked with SKII since 2012 on various projects such as product and packaging design. This past year I had the privilege to participate in the launch of their SKII Globalization Project, a worldwide initiative designed to promote healthy, natural beauty to over 250 million people in 52 countries. As a senior designer on the project, I worked on 12 design elements and contributed to the packaging, digital strategy and corporate identity. Before the launch, I spent many months researching the global beauty market,