Research In Motion The Mobile OS Platform War Alan MacCormack Brian Dunn Chris F Kemerer 2012 Case Study Solution

Research In Motion The Mobile OS Platform War Alan MacCormack Brian Dunn Chris F Kemerer 2012

Alternatives

“There is a race for control of the mobile OS market,” says Brian Dunn, CEO of Research In Motion, the company that makes BlackBerry phones, and I have my own view on the matter. “For the longest time, the iPhone dominated the market in both price and feature sets, but in the past few years, Apple has lost some of its competitive advantages, particularly when it comes to the operating system. In 2011, RIM released its PlayBook tablet, and it was a good product. In fact, it was

Evaluation of Alternatives

10/16/2012 3:30 pm ET Can you continue the analysis by discussing the strengths and weaknesses of each company’s mobile operating systems?

VRIO Analysis

“The mobile OS war is over”, says Brian Dunn CEO and President Research In Motion, RIM, when I asked him about the company in November 2011, as they announced their plans to launch the Blackberry 10 mobile operating system. RIM has not won yet and many experts are still wondering if it’s possible to do so, if the smartphone industry is over for the mobile OS and whether Apple and its iPhone will continue to be the dominant player, even with Steve Jobs’ passing in November last year. However, the CE

Marketing Plan

For Research In Motion The Mobile OS Platform War Alan MacCormack Brian Dunn Chris F Kemerer 2012 I was hired to develop a strategic marketing plan for Research In Motion (RIM), a company well-known for its BlackBerry mobile operating system. The plan was required to be delivered within a six-month timeframe to the CEO. read the article RIM is one of the world’s leading technology companies, with a market capitalization of over $30 billion. Their product portfolio includes smartphones,

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Research In Motion (RIM) released its latest smartphone BlackBerry Storm 2. It features a more powerful processor than the BB Storm and a 3-megapixel camera compared to the Storm’s 2.0-megapixel camera. BlackBerry Storm 2: The Storm 2 is RIM’s first smartphone running its new BlackBerry OS 6, which is supposed to be much faster than its older BlackBerry OS versions. The Storm 2 is also water- and dust-resistant.

BCG Matrix Analysis

Research In Motion (RIM) is a Canadian manufacturer of mobile operating systems, which also produces wireless communications devices under the BlackBerry brand. Its products are marketed through a network of independent reseller channels, and by retailers such as Best Buy and Verizon. RIM’s revenue comes from its smartphone sales, but the company is more important in the mobile computing market, primarily in the wireless tablet and smartphone segments. Rankings and Awards In 2011, RIM ranked as the world