SubK Impact Solutions Reaching Unbanked Consumers in India Digitally Kiruthika Ramanathan Rafael J Barros Thomas Lim Case Study Solution

SubK Impact Solutions Reaching Unbanked Consumers in India Digitally Kiruthika Ramanathan Rafael J Barros Thomas Lim

BCG Matrix Analysis

SubK Impact Solutions Reaching Unbanked Consumers in India Digitally, a small-time organization in Bengaluru, is a unique concept for digital payments in India. The company specializes in offering customized digital solutions to reach and engage the unbanked and underbanked consumers who prefer cash, and also offers solutions for non-banking financial institutions (NBFCs) to offer affordable micro-financing to these targeted segments of consumers. According to the text material, SubK Impact Solutions

VRIO Analysis

“We have successfully developed a mobile banking application (MBAP) for underserved customers in India. Our approach is designed to reach out to unbanked consumers by leveraging digital channels. Unlike traditional banking models, we are focusing on digitally assisted retail banking to deliver banking services directly to consumers. Our mobile banking solution is designed to provide a convenient and cost-effective means of delivering banking services to a target audience who do not have a bank account or have a poor credit history, making it highly accessible to the underserved consum

Porters Model Analysis

Increasing digital penetration, mobile financial services, growing internet penetration, low asset-to-liability (AL) ratios, and digital payment instruments have made it challenging to bank the unbanked population in India. Kiruthika Ramanathan: Economic inequality has made it harder for unbanked consumers to access formal banking services. However, SubK Impact Solutions (SubK) is transforming financial inclusion by bringing banking to the unbanked through its digital innovations. The company provides financial services

Problem Statement of the Case Study

Unfortunately, Kiruthika Ramanathan is a great writer and we will not make any changes to her work. Rafael J Barros: Can you please summarize Kiruthika Ramanathan’s experience as a writer and her personal writing style? Rafael J Barros: Kiruthika Ramanathan’s personal writing style is very interesting. She writes in a conversational tone and keeps it simple. Kiruthika writes about her experiences and how she feels, not like any technical writing or something to impress others. However, she has an unconvent

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Based on my experience, I have seen many companies making headlines globally for their innovative marketing campaigns. over here These campaigns can make a big difference in the success of a company. In India, digital marketing has witnessed an extraordinary growth in the past few years. As a result, many of these successful campaigns originate from digital marketing companies. SubK Impact Solutions is a leading digital marketing agency in India. It provides a wide range of digital marketing services, including social media marketing, search engine optimization, website

Recommendations for the Case Study

The following recommendations are designed to facilitate SubK Impact Solutions Reaching Unbanked Consumers in India Digitally Kiruthika Ramanathan, Rafael J Barros, and Thomas Lim: 1. Establish a partnership with a bank to leverage existing customer relationships and offer the bank’s services and products through SubK’s platform. 2. Offer SubK’s self-serve banking feature through a mobile app that allows unbanked consumers to manage their accounts, transfer funds, and access financial services with a

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In the age of online, offline, and digital, businesses are increasingly taking the advantage of new technologies to enhance their services, enhance communication, and increase customer engagement. SubK Impact Solutions (SIS) is one such business that has taken the step ahead, to penetrate into new frontiers of digitization. Founded in the year 2002, SIS operates as a company that provides end-to-end solutions and consultancy services for customers globally. SIS specializes in consultancy services that