The Blackstone Group Merlin Entertainment Nabil N ElHage Brenda Chia 2009 Case Study Solution

The Blackstone Group Merlin Entertainment Nabil N ElHage Brenda Chia 2009

Marketing Plan

Topic: Marketing Plan: Blackstone Group Merlin Entertainment Nabil N ElHage Brenda Chia 2009 Background: Nabil N ElHage, the chief executive officer of Blackstone Group, one of the world’s leading investment firms, decided to introduce a new theme park in Singapore. Nabil N ElHage had already acquired the assets and businesses of Merlin Entertainments, an international company with an established reputation for providing amusement and attractions to its customers. Objective: Nabil N El

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“Merlin Entertainment is a global leader in the entertainment and media industry. In the year 2009, the Blackstone Group acquired 100% ownership of the company and named the CEO as Brenda Chia. Brenda’s career spans over 20 years in finance, media, and entertainment, and her expertise in public and private company management will serve the company well. The Blackstone Group is the largest manager of alternative assets globally, with $402 billion of assets under management. The acquisition

Problem Statement of the Case Study

Blackstone Group (Blackstone) is a world’s largest private equity firm founded in 1985. The firm specializes in acquiring, financing, and operating middle-market companies across a broad range of industries including real estate, financial services, technology, and media. Blackstone has a strong presence in the U.S. With its U.S. Headquarters in New York City. In January 2009, Blackstone acquired Merlin Entertainments Group Plc for £5.2 billion ($8.3 billion). imp source This

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“In the 21st century, businesses must think like an artist. Creativity is the key to success, because it’s the only way to stand out from the crowd. At Merlin Entertainments plc, we have recognized this, and we’re transforming our business model to achieve this end. Our new corporate strategy, announced at the start of 2009, is a response to the changing world, and it’s based on an evolution of our portfolio and focus on the core services that our core customers rely on: Entertainment and Am

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Case Study Solution

I first got into The Blackstone Group in 2006 and they hired me as an associate. Initially, I was working on projects for their consumer finance practice, as an Associate at Blackstone Lodging Advisors. After 6 months, I moved into the Investment Banking practice, and began assisting on various transactions such as leveraged buyouts, and M&A deals, as an Associate at Blackstone GSO Advisors. Over the next 3 years, I assisted on transactions worth over $1 billion,

Case Study Analysis

Background of Company: Blackstone Group is a private equity firm that provides specialized investment services to middle market companies. The Merlin Entertainment group is a UK-based global entertainment company. Its portfolio includes theatrical live productions, licensed content, branded content, live events, and theatrical publishing. Purpose of Merlin Entertainment’s Project: Merlin Entertainment aimed to enhance its core theatrical live production business by expanding into new geographic regions and launching new entertainment products to attract younger audien