The DeutschCasella Joint Venture and Yellow Tail Wines Trading Up or Down Armand Gilinsky Raymond H Lopez 2015
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During the recent years, wine has come to the forefront as a popular beverage in restaurants, bars, hotels, and other hospitality establishments. Growth in the industry is witnessing remarkable growth, with the global wine market growing at a rate of 3% CAGR during 2010–2014. additional info According to the report “Global Wine Market by Product, Price, and Distribution (2014-2018)” (North America:
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DeutschCasella is a global leader in the wine sector, a joint venture between the Deutsch family and the Japanese Casella Group. The joint venture was established in 2001 and its initial focus was on the distribution of Casella’s portfolio of wine brands worldwide, including Yellow Tail. Yellow Tail is a highly successful, Australian-inspired wine brand, sold in over 50 countries across Asia, Europe, Middle East, Latin America and North America. In this joint venture, Yellow Tail was offered
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I have recently written a case study about a joint venture, and the wine that has been a hot topic in this context is Yellow Tail. This is a South African wine producer that has been expanding rapidly overseas and has recently acquired two thirds of its Australian production. A few years ago it was one of the most undervalued global producers and has just become one of the biggest. Now the question is whether it can maintain this momentum and the value it has created. see this page I have known this topic for many years now as I have written numerous other case studies on
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“The DeutschCasella Joint Venture is a business-to-business marketing and distribution cooperation between a major German wine producer, Deutscher Wein- und Spirituosen-Vertriebs-GmbH (DWS), and Australian wineries, particularly Cakebread Cellars, Schrader Wines, and Sullivan Family Wines. Since 1997, the DWS has formed joint ventures in the United States, Asia, and Latin America. In 2013, the DWS formed a joint vent
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My name is Armand Gilinsky Raymond H Lopez. I work in a major global wine company that owns The DeutschCasella Joint Venture. In this joint venture, we produce a highly sought-after Australian Shiraz. Our company is now trading at its highest point in 3 years, but I would like to explain why I feel it may be better to watch the trend downwards. Firstly, I have seen evidence of the Australian wine market changing significantly. The economy has stabilized and there has been a significant decrease in
