The redBusin Saga Managing the Startup Acquisition Phase Amarpreet Singh Ghura Abhishek 2016
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“If you are going through a challenging phase, then you need someone to give you the courage to keep fighting. It is better to speak the truth than to hold your head down, because someone will eventually laugh at you.” – The Happiness Project by Gretchen Rubin This week, in the 11th of May’s edition, we have talked about The redBusin Saga. It is the startup journey that I led during my graduation from the Indian Institute of Technology, Kharagpur. It started at the end of my 2
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RedBus is a public bus network that offers a wide range of bus services across India, from private bus companies. The idea to start RedBus originated from my own experience of trying to find affordable transportation options for my long-distance travels. The goal was to provide a reliable and cost-effective way for travelers to find affordable transportation for their daily commute or vacation, in addition to other transportation options like auto rickshaws and taxis. In late 2015, I approached Shailesh Ambekar,
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I’m sure you’ve seen the headlines of big names buying up startups these days, and in this article, I’m going to highlight a saga of an Indian startup. However, my case study isn’t about a successful acquisition. RedBus, which is based in Bengaluru, is an online bus ticketing platform that is India’s leading travel aggregator, helping millions of passengers make bus bookings across India. Founded in 2010 by Amarpreet Singh and Abhishek Shukla,
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The year is 2004, and I was a 24-year-old working as an account executive in a B2B technology firm. I was the world’s top expert case study writer, and we’d been awarded a lucrative contract to implement a complete web-based travel management system for a well-known tourism company in India. We were ecstatic, but as we started to work on the project, I began to realize that I had been handed the task without the necessary resources and support to execute it effectively. At first, I tried to
BCG Matrix Analysis
“When starting a startup, a critical step is managing the startup acquisition phase, which involves choosing the right investors, choosing the right team, and ensuring alignment with the business model.” In my opinion, it is crucial to choose the right investors and team from the very beginning of the startup. The decision-making process can be a challenging one. The right investors will help you grow and scale faster, while the wrong ones may hamper your business. It is necessary to align with the company’s vision, mission, and value proposition to ensure
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It was a busy day when I woke up and saw the alarm ticking. read the article I checked the time, 7 am. I needed to hit the ground running for my scheduled meeting with the management of the redBus. The redBus was a startup back in 2011, having its base in Delhi. It was launched in the Indian markets with a promise to provide affordable and efficient bus travel services in India. With the promise of providing affordable, comfortable, and efficient bus services to the commuters, it was an idea that was too big to
VRIO Analysis
The ride-hailing industry is rapidly growing and, as of now, it has seen over 42 million monthly active users globally. It’s expected to hit a total of over 500 million users by 2025. Indian ride-hailing industry is no exception and it is growing fast. The most prominent one is indian-owned Ola and another one is Zomato, which entered into the market in 2012 with the name “Sulabh Dhobi Wada”. Today, they are
