Vail Resorts: Responding to Activist Pressure (A) Benjamin C. Esty Edward A. Meyer

Vail Resorts is responding to activist pressure by addressing concerns about diversity and inclusion through increased initiatives and investments in under

Article link [https://hbr.org/2006/10/much-ado-over-vales.html](https://hbr.org/2006/10/much-ado-over-vales.html)
Case solution based on HBS case study [case06071](https://ocw.hbs.edu/cgi-bin/casefullreq?request_method=GET&casedetype=H&sidid=MBA-B2C1&sname=-5359).

“Critical Shareholder Vote on Vail Resorts: Balancing Profits and Corporate Social Respons

If time were not an issue, this would be about ten times as long (~2500 words), which may seem unnecessary. But as there was time limit (a “case challenge”) for this session, each 20% of solution length roughly equals extra 5 minutes allowed for this assignment, thus providing a bit more flexibility without taking up undue time to be excessively comprehensive (or polished)… while preserving a semblance of quality level sufficient for an undergrad thesis. As with anything, be mindful about overgeneralizing – remember, even HBS cases should maintain some originality in the content

“Activism and Investor Pressure”

## Case Background / Context

[Opening with one paragraph]

If we go back to July 2022, at around $286 billion Vail Resources has become by the end a conglomeration with 37 assets operating across skiing and resorts globally and a market cap greater than Disney by the virtue of buying its rival Whiskey Jack Ski Area Inc, a move it considered “bolt on acquisition opportunity”. In February 2023, Vail decided to acquire Snow Park City USA Inc, to expand beyond ski resorts to the summer activity destination space. Bearing a similar market-focused mindset Vail operates a variety of summer businesses beyond ski and outdoor sports (e.g., summer camps) under umbrellas such as “Treblebug Camp” and “WhiskeyJack Adventures”. These “value adding, noncore activities” have recently been in high growth trajectory especially for children’s programs and day programs. The business moves have created numerous revenue opportunities and more expansion of their offerings on summer weekends in both Aspen and Beaver Creek by offering new types of adventures such as horseback trail rides. In March 2022, Vail released its financial statements indicating an increase in net revenues by 43% compared with previous year. From 2008 through February 2022 Vail expanded its assets from 24 to 40 in $4 billion deal acquisitions for Virtua Partners LLP and Tiro Sport LLC, respectively, making it the biggest player worldwide.

Corporate Governance at Vail Resorts (Benjamin C. Esty and Edward A. Meyer)

# Vail Resorts – My Vulnerability and Personal Growth Journeys ## Case Background / Context During [**Case Date**], Benjamin C. Esty [Esty Professor at Harvard](https://www.lawschoolh2o.org/wp-admin/wp-user_profile.php?viewuser_id=[user], 977252,) released *The Whose End? Case 4*, discussing *Vail Resorts* [“Responding to Activist Pressure”**](/case-studies/cases/vra?v=a&c=a), which is an outdoor recreational firm that operates resorts featuring ski runs, accommodations, various activities like summer camps [Treblebug Camp](https://treblebugcamp.vail.com/), as well as horse riding trails, ropes courses, golf, hot air balloon rides, all under *[WhiskeyJack Adventures](https://wjaeaglesnest.skiarena-trippermedia-mppres.akamaized.net/webplayer/player.html#id=_xw7q0mXv0M).* Recently there has been rapid increase due to [non-ski related programs](https://news.statista.com/1431683/winter-sports/) that Vail offered. Expansion [acquisitions](https://news.vanderpoolcenter.org/vanderpool-comment-p/parks/expansion), particularly by Tiro Sports and Virtual, led to its growth; Vail’s financial statements in 2021 had shown 43% rise compared to [last year.](https://corporate-finance-review.com/business/corporate-growth/corporate-cfo/case-studies/bob-doran-of-bobsbank-discusses-merger-deals-postponements.) Vail now manages more assets than any rival, despite its origins in an entrepreneur’s ski area, 24 acres big in the Swiss Alps – “Vail”. This massive, global ski resorts giant serves diverse customers all year around the world: skier and non-skier clients. Their mission and goals are to “inspire, engage people around the world who aspire to a better way of being alive: living sustainably, valuing every interaction, stoking desire to discover and explore, and inspiring each to create their own mountain to climb”. They aim to “build an amazing place we want everyone to go”. With diverse activities and facilities, customers [at Vail](https://vailresorts.pressroompowered.com/release_details.

Vail Resorts Responding to Activist Pressure: Addressing Stakeholder Concerns.

My Political hot takes with emotional nuance
The problem statement in this case can be framed in two dimensions: One being Vail Resorts current struggle and survival during the pandemic while the second, albeit related is whether its acquisition by the Tennech Family Foundation would align

Responding to Activist Pressure: A Dynamic Interplay between Management and Shareholders

Sponsored Link
Are you learning data science and data engineering on LinkedIn Learning
Learn from world-class instruction at LinkedIn! #data science course

Management at Vail Resorts respond to shareholder pressure with strategic plans and leadership changes.

Case Background: Case Description

Vail Resorts Responds to Activist Pressure by Emphasizing Growth Strategies and Innovation.

Vail Resorts had reached an important milestone; at its last annual investor’s summit
Virtue, who is an institutional real estate investment in Canada with about A3C
P.S. Note – please see our website https://en.www.vailresortschq.com
This lead statement was generated at length by this machine: 1029/836/1/
This machine may not always correctly cite information – use any source and find errors

One random subtopic about Vail Resorts could be “Responding to Activist Pressure: The Impact of

My case background