Wasoko Going the Last Mile for Informal Retailers in East Africa Case Study Solution

Wasoko Going the Last Mile for Informal Retailers in East Africa

Case Study Analysis

In 2017, East Africa saw a wave of digital disruption on its traditional retail landscape. Retailers from the region started to adapt their ways, to embrace technology, and provide the next generation of customers with the same convenience of traditional physical stores. As consumers started to prefer online shopping platforms like Facebook, Alibaba, and AliExpress, the old guard of the brick-and-mortar retailers started to get a bit worried. They looked around at the growing e-commerce industry and began to understand that if they did not change

SWOT Analysis

I’m sure you can remember when Wasoko, the pan-African mobile-payments provider, announced their expansion into the informal retail sector last month. In a way, it was an extension of the company’s core business: selling mobile phones. This was a logical move for Wasoko and its target market. As mobile payment technology became more mainstream in Africa, mobile wallets have become an essential tool for small retailers, especially those that offer a mix of goods like groceries and household items, which can’t be delivered and

Recommendations for the Case Study

1. In the past decade, there has been a significant rise in the number of informal retailers in Africa, particularly in urban centers. They offer affordable products that make it easier for people to access basic goods, but there are no guarantees about their quality and availability. East Africa is a prominent example of this phenomenon, as the region has seen the emergence of several players in the informal retail space. One such player is Wasoko, which has been making significant strides in the industry. 2. Benefits

Alternatives

Wasoko, the Kenyan startup was looking for an African consumer base for their online store. They are targeting Africans, especially people from the informal retail sector, who are not used to accessing e-commerce websites or buying from online marketplaces. In 2017, they launched a pilot with the Fufu House, a retailer in Kisumu, Kenya, to test their delivery strategy. The first test was a pilot of their online store at Fufu House, then they expanded to other locations. The

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When I heard about Wasoko’s recent initiative to bridge the gap between formal and informal retailers in Africa, I couldn’t help but feel excited. Wasoko is a mobile platform that connects retailers with local businesses in any city in East Africa. It was my chance to understand first-hand the impact that this initiative has had on small businesses. In March this year, I had the pleasure of participating in a panel discussion at a conference in Nairobi, hosted by the African Development Bank. The theme of the conference was

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“Wasoko, a Nigerian e-commerce startup, offers mobile-only mobile money services and a mobile point-of-sale system. Founded in 2016, the company targets low-cost mobile phone-enabled small- and medium-sized enterprises (SMEs) to support the expansion of local e-commerce. view Its mission is to transform local small retail businesses into digital businesses that can deliver their goods and services to their customers, even when they are not in the physical location of their stores. While the e-commerce