Dassai Opening a Sake Brewery in the United States Yuri Taira Lisa Cavanaugh Rui Jorge B Basto da Silva Case Study Solution

Dassai Opening a Sake Brewery in the United States Yuri Taira Lisa Cavanaugh Rui Jorge B Basto da Silva

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“One day, one evening, I decided to visit Tokyo Sake Brewery. It was a unique opportunity, something like visiting a museum, a restaurant, or an art gallery,” she recalled. It’s been three years since I started my journey, traveling around the world, and visiting Japanese Sake breweries and distilleries, trying to understand the Japanese culture and craftsmanship in the making of sake. “As soon as I walked through the door, I felt the air was filled with the traditional atmosphere, the aroma of sake

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I was thrilled when Dassai approached me. At first, I was intimidated by the challenge ahead. Sake brewing is something I’ve been wanting to do for years, but as an Asian American, my family and peers don’t really appreciate Japanese food. I know this is a risk for me, but I decided that Dassai’s sake brewery in Japan’s Hirakawa region could teach me the skills and culture I need. “We want to help Americans become better informed about Japanese food and culture,”

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I’m honored to open up a new sake brewery in the United States! It’s been my dream since I first visited Sake Taste in Japan in 1987. And now, it’s finally a reality. The U.S. Is a big place, with a lot of potential for this fine beverage. hbr case study help With my own Japanese company, Dassai, and a great American partner, Beverage, this is going to be an exciting project. My previous experience in American marketing has prepared me well for this task. I

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Dassai, the sake brewery started by Mr. Iwamoto, a Japanese entrepreneur and an ex-brewer in Japan who is now living in Hawaii, will start opening the first sake brewery in the United States in Hawaii Island. Yuri Taira, president of Dassai, made the announcement on his social media platform. The company plans to start making sake in a 30,000 square-meter brewery in Kealakekua, a small town in the Kona district of Hawaii Island

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I opened the world’s first sake brewery in the United States in September 2017. Before I did it, I was working in the IT industry for over 10 years, and then I moved to Japan for my studies. look at here now When I was studying, I learned about the amazing history and culture of sake and also read a lot of articles about it. But I also heard that there was a demand for sake brewing in the United States. So I decided to open a sake brewery here. I looked for a place with great potential

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For a long time, I dreamed of owning a sake brewery. My mother’s family brews sake in Saitama prefecture of Japan. I visited it many times and felt the passion and tradition that go into producing sake. I have always felt that it is a shame that sake, Japan’s most popular beverage, is not more widely available here. I was eager to take my dream into my own hands. Dassai has been Japan’s leading sake brewery since the 1950s and has a strong reputation