Mediversal Hospital Segmentation Targeting and Positioning Dilemma Rajeev Verma Kishore Gangwani Nitish Nigam Case Study Solution

Mediversal Hospital Segmentation Targeting and Positioning Dilemma Rajeev Verma Kishore Gangwani Nitish Nigam

BCG Matrix Analysis

Mediversal hospital segmentation targets and positioning dilemma Mediversal hospital segmentation targets and positioning dilemma is a common problem that most hospitals face today. In the hospital industry, one can differentiate between three major segmentations: 1. Small and Medium-sized Hospitals (S/M-Hospitals) 2. Tertiary Care Hospitals (TC-Hospitals) 3. Specialized Hospitals (Specialist Hospitals).

Case Study Analysis

Mediversal Hospital is a state-of-the-art medical facility built on a 150,000 sq. Ft. Campus. The hospital’s medical staff comprises of expert team of Doctors, Nurses, and Support Staff. The hospital is equipped with state-of-the-art facilities, technology, and amenities. Furthermore, the hospital’s management is committed to promoting patient-centric care with an aim to provide the best healthcare facilities for people from all across India. The hospital

PESTEL Analysis

“I am Rajeev Verma, a management consultant. How about Mediversal Hospital, a new healthcare chain opening in our area? “Sitting on a cushion at the front, I gaze up at the sun, watching its golden rays filter through the clouds. I can hear the crickets chirping and birds singing. I breathe in the scent of jasmine blooming around me, and watch the butterflies fluttering by. I am the world’s top expert in hospital segmentation, and

Porters Model Analysis

Mediversal Hospital Segmentation Targeting and Positioning Dilemma Targeting Mediversal is a hospital providing a range of services such as inpatient care, outpatient care, diagnostics, and rehabilitation services. Our hospital is located in the busy commercial hub of the city where high population and increasing healthcare need has led us to expand the hospital services to all segments of the population, including the low-income groups, the migrant population, the patients from nearby villages, and the elderly population. case solution The company has

Evaluation of Alternatives

1. Mediversal Hospital Segmentation Targeting: – Target customer: Medically complex patients who are well-insured, have incomes ranging from over 3 lakhs to 6 lakhs a year, and have an urgent need for specialized medical care. – Awareness: Limited, and limited awareness of the hospital among the general public. – Market: Healthy and middle-class families living in Delhi, Mumbai, and Bangalore. 2. Mediversal Hospital Positioning: – Position

Recommendations for the Case Study

Mediversal Hospital is a small but growing chain of hospitals in India. The company’s goal is to create a strong position in India’s fastest-growing market – private sector hospital segments. The management of Mediversal Hospital recognizes its advantage and the need to position itself competently to attract patients from the country’s private hospitals, especially in the metros. However, a major issue in the segmentation process is that Mediversal Hospital doesn’t target or segment its hospital services differently from the rest of the Indian healthcare market