Scentsational shift Exploring a repositioning for EQUIVALENZA Albert Valenti Inigo Gallo Maria del Mar Puigferrat Case Study Solution

Scentsational shift Exploring a repositioning for EQUIVALENZA Albert Valenti Inigo Gallo Maria del Mar Puigferrat

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I have always been intrigued by the scent of flowers. From a very young age I would wake up to the scent of a sunny day, the freshness of blooming blooms, and the warmth of a hot summer day. As I grew older, I learned to appreciate the scent of different fragrances that exist, including those produced by EQUIVALENZA. A global leader in the perfume industry, EQUIVALENZA has created scents that embody every moment of life. The scent of

Porters Five Forces Analysis

Scentsational Shift Exploring a repositioning for EQUIVALENZA Albert Valenti, Inigo Gallo, Maria del Mar Puigferrat: a story of a repositioning We’re back on track for this second quarter. As I said in my last post, the story of the last 3 months was “an exercise in creativity.” As I write this, it feels like “the road has led us through a mountain”! The “shoes on” have been put on for a number of weeks

Case Study Analysis

Section: Case Study Analysis 1. The objective of the repositioning for Equivalenza is to be unique in the following key ways: – It offers an exclusive and authentic taste experience with sustainable, natural and eco-friendly ingredients. – The brand offers the “best bang for the buck” and is affordable to all segments with no compromise on quality and product consistency. – Equivalenza represents an opportunity to make a lasting mark in the luxury wellness segment with its unique positioning and

Recommendations for the Case Study

“This report should give an outline of the repositioning initiative for EQUIVALENZA Albert Valenti Inigo Gallo Maria del Mar Puigferrat. The case study provides some evidence to validate the repositioning proposal. The study shows that the company was not successful in the previous repositioning campaign. The report highlights some important elements that can be used to reposition the company. Bonuses The report provides recommendations for a successful repositioning. The report also discusses some potential obstacles and challenges that can arise during a repositioning campaign.

Porters Model Analysis

1. Research and analysis: The company has been investigating changes in consumer behavior and preferences. Based on the literature review, consumer research and a survey of industry experts, we found the potential of exploring a shift toward EQUIVALENZA (i.e., the ability to understand, empathize, and appreciate another person’s perspective and needs). 2. The concept of EQUIVALENZA: The concept is new to the company and has gained traction over the past few years. Anecdotes from consumers

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Scentsational shift Exploring a repositioning for EQUIVALENZA Albert Valenti Inigo Gallo Maria del Mar Puigferrat “The scentsational shift” in our company was one of those projects that I took up with great pleasure, and for good reason. We had a fantastic opportunity to reposition EQUIVALENZA for a more holistic approach, using the latest scientific research and the most efficient tools of the trade. To do this, we first had to analyze our customer base. They are largely