Tsingtao Brewery Digital Transformation Road to Lighthouse Factory Han Li Haoran Shi Yuner Zhang Yan Yang Xinrui Deng Li Zhang Case Study Solution

Tsingtao Brewery Digital Transformation Road to Lighthouse Factory Han Li Haoran Shi Yuner Zhang Yan Yang Xinrui Deng Li Zhang

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“Digital transformation is the top trend in every business world. It’s a continuous evolution, which is the way to keep ahead in the digital era. With this road, Tsingtao Brewery embarked into digital transformation to become one of the world’s top 10 beer brands with innovative and modern digital infrastructure. They have successfully changed their business structure and culture from traditional to digital and established a digital hub for creative and innovative marketing and management. Digital transformation has brought several challenges such as changes in the customer’s

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Tsingtao Brewery was founded in 1866 in Qingdao, Shandong province, and is one of China’s oldest, most iconic beer brands. It is also a founding member of the Shanghai Beer Brands, the country’s largest allied brewing conglomerate. Today, Tsingtao has more than 14,000 locations in China and is the number one imported beer brand in the country, with a market share of 15%. As a company dedicated to

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1. – What is Tsingtao Brewery and its product? – The reason for this case study (i.e. Digital transformation) and how it impacted Tsingtao Brewery’s operations. – What are the specific initiatives and technologies used in the digital transformation program? – Why is this an interesting case study for our readers? 2. Current state: – Discuss the current situation of Tsingtao Brewery and its industry, including economic conditions, global competition, and the company’

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Digital Transformation of Tsingtao Brewery Road to Lighthouse Factory Han Li Haoran, CEO of Tsingtao Brewery, believes that the digital revolution has entered the stage of the brewing industry, and digitalization is inevitable. In 2018, Han launched a three-year digital transformation project to digitalize 40 percent of production and management in 2021. Section: Innovation Tsingtao Brewery introduced blockchain into its supply chain management system

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“Lighthouse Factory”, which was established in April, 2017, was an innovative production line that provided the brewery with a digital platform, including big data technology, intelligent management, and artificial intelligence. The system was aimed at providing real-time data of the manufacturing process, including raw materials supply, finished products supply, product quality, etc. In addition, it also provided the brewery with the management information that could be used to better control the quality and quantity of the products. go to this site Since the establishment of Lighthouse Factory,

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Tsingtao Brewery is an ancient Chinese brand that is now a world-leading beer company, established in 1889 by Tsingtao beer-maker, Ying Tao Li. The company’s core product is Tsingtao beer, which is now marketed in more than 150 markets worldwide. Tsingtao has built its brand through the constant development of its beer production technology, and through constant innovation and marketing. In recent years, Tsingtao has further expanded its business,