Wasoko Going the Last Mile for Informal Retailers in East Africa By Hamieda Parker John Luiz Jonathan Ancer Case Study Solution

Wasoko Going the Last Mile for Informal Retailers in East Africa By Hamieda Parker John Luiz Jonathan Ancer

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In East Africa, informal retailers have continued to flourish through the pandemic. They are mostly small-scale and small-scale operations. These are businesses that provide services to the people of a particular region. The pandemic was a challenge in every sense of the word. Retailers were forced to adapt to the changing market conditions. One of the ways they have adapted is through the internet. The internet, with its convenience, offers a new frontier for retailers. It has transformed the way retailers operate and market their products. It has made

VRIO Analysis

The first thing I noticed when I entered the Wasoko store in Nairobi, East Africa, was the lack of physical stock and shelves. Instead, the floor was covered with plastic bags from a nearby supermarket and the only visible stock was a small display of some branded shampoo, which seemed out of place against a backdrop of dusty aisles and an empty shelf on the other side. This was a common sight in informal retailers in Kenya and Africa. site web Investing in informal retailers was a challenge in

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In the face of fierce competition from e-commerce giants, Fuel Retail and Walmart have made their way into the low-cost market space in East Africa, seeking to meet the needs of consumers and boost the industry. Wasoko is an e-commerce firm founded in 2009 by Hamieda Parker, John Luiz, and Jonathan Ancer, who decided to start an online marketplace for informal retailers. The idea of online retailing for the informal sector is not a new one; it is what Walmart is doing

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Title: Wasoko Going the Last Mile for Informal Retailers in East Africa Section: It is a great pleasure to begin my research paper on Wasoko in Kenya. The company was established by a few tech savvy Nigerians in 2010 in Nairobi. They used to buy produce from farmers, package and deliver them using a shared fleet of 30 cars and a few motorbikes. The company’s idea was very simple – bring the farmer’s produce within reach of their customers – on

Problem Statement of the Case Study

This year, there is an overwhelming sentiment of a slowdown in the economy. Mostly in East Africa, where many people believe that it will be a tougher year. More about the author Most of the countries are experiencing some form of inflation, which is a precursor of a recession. East Africa’s economy has always had a “few too many retailers,” and has a “not too many consumers,” situation. Wasoko, a mobile payments company that operates in Kenya, Tanzania, and Uganda

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Wasoko, a peer-to-peer lending platform, has taken a significant stride towards providing affordable and accessible financial services to the rural masses of Kenya, Tanzania, Uganda and Rwanda. This essay aims to examine Wasoko’s business model, the challenges faced, and their strategies to bridge the gap in access to financial services. Background: Wasoko was founded by Hamieda Parker, a banker with 15 years of experience in the banking sector in