ShopCluescom Turning Logistics into a Competitive Advantage Anupama Prashar 2017 Case Study Solution

ShopCluescom Turning Logistics into a Competitive Advantage Anupama Prashar 2017

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In recent times, the retail industry in India is booming with a growth rate of 27%. But in contrast, the logistics industry is at a standstill, with little attention being paid to this sector. There have been efforts made by e-commerce players to improve logistics through technological solutions such as cloud computing and artificial intelligence, but there is no significant change in the logistics industry. However, there are several businesses that have turned logistics into a competitive advantage through innovative methods. One such business is ShopCluescom. In

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ShopCluescom is an online marketplace that sells products from various businesses like Samsung, Tata, Bata, Snapdeal, and other ecommerce players in India. ShopCluescom’s competitive advantage lies in its logistics, which has enabled it to scale rapidly, expand its reach, and increase its sales. The company has been able to provide efficient and reliable delivery to its customers, which has helped it establish itself as a go-to destination for customers. Moreover, ShopCluescom is focusing

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When ShopCluescom launched its e-commerce platform in India, it had an aggressive expansion plan, aiming to capture an enormous market for affordable fashion and lifestyle products. However, the company soon realized that their success was not being driven by their existing logistics strategy, and the logistics team could not keep up with the growing traffic and demand on their platform. The company decided to upgrade their logistics system by adding a new warehouse to store inventory for faster delivery. The team behind the project had an aggressive timeline

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I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion — I have worked for over 20 years in marketing and branding across the Asia Pacific region and I am often invited to share my experiences in leading the marketing teams of companies in various industries. Based on the passage above, Can you summarize Anupama Prashar’s experiences working in marketing and branding across the Asia Pacific region and share her insights on turning logistics into a competitive advantage?

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I am the world’s top expert case study writer, and I’ll tell you how ShopClues.com did it. As an Amazon.com (an e-commerce giant that went public in 2004, has a market capitalization of nearly $58 billion) and Flipkart.com (one of India’s biggest e-commerce players) businesses, ShopClues.com went public on a backdrop of declining interest in the business model of e-commerce. Extra resources As an e-commerce platform business, there were several

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“ShopClues.com is an e-commerce platform that offers a wide range of products across various categories including electronics, appliances, fashion, lifestyle, and many more. The company is one of India’s leading online retailers. Anupama Prashar, CEO of ShopClues, is a true entrepreneur. She took this startup from an idea in her bedroom in 2007 to a market leader today with a 100% market share in the online marketplace space. Anupama had