Flipkarts Apponly Strategy A Game Changer Susmi Routray Reema Khurana 2015 Case Study Solution

Flipkarts Apponly Strategy A Game Changer Susmi Routray Reema Khurana 2015

BCG Matrix Analysis

Flipkart was India’s first e-commerce company. It was founded in 2007 by Sachin Bansal and Binny Bansal. They took a concept that other companies were still trying to figure out, a market that existed on the fringes of retailing, the e-market. In 2009 they launched their platform by providing users a platform to buy items online, which was completely new to Indian consumers. From the beginning, their target customers were people who were not interested in shopping in physical stores. They

Porters Five Forces Analysis

Apps are the new frontiers for businesses. And Flipkart, the India’s largest e-commerce company, is the most powerful in the Indian e-commerce industry. The market leader in e-commerce, Flipkart offers online shopping, delivery, and marketing solutions, and they’ve expanded to other digital services with an Apponly strategy. According to a recent report by Grand View Research, the e-commerce market in India will be worth US$6.3 billion by 2020, and Flipkart

Case Study Analysis

The Flipkarts’ Apponly Strategy was an excellent move. The first move of Flipkarts was to launch a single product at Rs.20. I was surprised, and in the first week, when I received the first call from a buyer, I knew it was a smart move. The strategy had already started. In the second week of launch, Flipkarts came up with its Apponly strategy again. The second move of Flipkarts was to add an additional product at Rs.100. This product was available only in the

Case Study Solution

The Flipkart Apponly Strategy: A Game Changer In its short existence, Flipkart has become one of India’s leading e-commerce players, challenging Amazon.com and Snapdeal, among other big names in the industry. Its ability to quickly and aggressively navigate the murky e-commerce space by offering its buyers the convenience of having products delivered to their doorstep within hours, while simultaneously disrupting the way big retailers do business, has been a remarkable feat. It’s no wonder that the

Financial Analysis

Flipkarts’ Apponly strategy is one of the best and game changers in the e-commerce sector today. We all know the fact that the e-commerce industry is booming, and the numbers are increasing every day. The market is flooded with multiple players, and hence it’s really hard for new players to stand out in the sea of opportunities. Flipkarts, a leading player in the Indian E-commerce industry, has come up with a remarkable strategy to stand out. The strategy is that every product on the Flipkarts App can only be

Alternatives

Innovation and technological advancements have had a significant influence on various industries of human life. In this case, the innovative and technology-driven app-only strategy by the largest e-commerce portal Flipkart has left a mark. have a peek here A few years ago, Flipkart, in its bid to increase the user base, launched an app, which promised to deliver the best in every aspect of shopping. However, the reality is quite different. Flipkart’s app-only strategy has not only become a game changer but also a