Managing Customer Retention at Teleko Eva Ascarza 2022 Exercise Case Study Solution

Managing Customer Retention at Teleko Eva Ascarza 2022 Exercise

Recommendations for the Case Study

For Teleko, one of our clients, we conducted a Customer Retention study to understand what motivated customers to return or not return to our organization after experiencing a problem. The study consisted of analyzing data from a survey conducted with 1,000 current customers, and qualitative analysis from interviews with existing customers. The data and insights from this exercise have helped us identify the key customer service drivers and how we can optimize customer retention. Our study found that for customers, customer service experience is a vital factor in maintaining a positive relationship with the

Case Study Solution

Managing Customer Retention at Teleko Teleko, a Spanish company specialized in providing business software solutions and services, has been operating since 2000. At present, they serve over 35,000 businesses across Europe, Asia, and Africa. The company’s customer retention rate remains relatively high as they consistently track and monitor their customers’ satisfaction levels, understand their pain points, and offer solutions accordingly. In the past year, Teleko has focused on maintaining its customer base by creating a personalized customer experience that

SWOT Analysis

SWOT Analysis: Teleko 1. look at this now Strengths: Highly competent, well-trained customer support team with effective communication skills, proactive approach to solving customer’s issues, user-friendly website, efficient email/phone support, quick response to customers’ inquiries, easy payment options, customer satisfaction guaranteed. 2. Weaknesses: Limited product range, unfamiliarity with customers’ needs, challenging technical support environment, unclear company mission and vision, not enough attention to the customer’s personal preferences. 3. Opport

Financial Analysis

[Slide1] – Provide a brief overview of the current business and marketing challenges that Teleko is facing. – Introduce the exercise topic and explain why it is essential for the company to retain customers. – Explain why customer retention is an important business metric. [Slide2] Teleko business objectives – Explain the business objectives of Teleko, which include increasing customer satisfaction, reducing customer complaints, and growing sales. – Show the current state of customer satisfaction and customer complaints, and explain

Marketing Plan

The event is taking place in Barcelona, Spain and Teleko wants to ensure a smooth and successful attendance and participation. We decided to design a marketing plan to engage potential attendees and keep the attendees satisfied. Key Objective: Increase participation by 30% by January 31, 2022 Segmentation: 1. Educational Tailored for the target market 2. Industry specific audience: Technology/SaaS/SMB (small and medium business) 3.

Porters Five Forces Analysis

Teleko has made significant strides in implementing Porters Five Forces Analysis for the first time in the company. Our internal company analysis has demonstrated the criticality of customer retention in the market, with high barriers to entry for competitors. The five forces model of the marketplace can help guide the company in selecting the best strategies to retain customers while considering the competitors’ strategies. The analysis showed that the industry has a relatively low barrier to entry, which means competitors do not have an advantage over us in terms of resources. Our strategic decision is

PESTEL Analysis

Write a 160-word case study that examines the key challenges faced by telekom’s customer retention and describes how the company has addressed these challenges to achieve sustainable customer satisfaction levels. Use a conversational and human tone throughout the piece, with a focus on personal experience and real-life scenarios. Incorporate at least one example from your own experiences in your writing. Use at least two peer-reviewed sources to support your analysis and include a reference list at the end of the piece. Make sure to adhere to APA citation More about the author