Amazon The Brink of Bankruptcy Lynda M Applegate 2008 Case Study Solution

Amazon The Brink of Bankruptcy Lynda M Applegate 2008

SWOT Analysis

“Suddenly, Amazon had a catastrophic crisis on its hands.” That was the opening paragraph of the New York Times article by Richard Beattie. Amazon, the mighty e-commerce retailer, had fallen through a trapdoor into bankruptcy – or so it seemed at first. For nearly four hours on April 15, 2008, the company’s share price soared more than $700 per share. It was one of the most dramatic market flings in years, a rare sign of just how much the

Case Study Analysis

Amazon was founded in 1995 by Jeff Bezos in Seattle. Since its inception, Amazon has become one of the world’s largest online retail companies, providing millions of customers worldwide with a wide range of products through its websites, in-store presence, and brick-and-mortar locations. In 2006, Amazon announced its IPO, and in just 13 years, it had become the most valuable publicly traded company in the world. Despite its success, however, Amazon has faced several financial challeng

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1. The Great Recession began in October 2008, as foreclosures accelerated, home prices fell, and consumers stopped spending money. The worldwide economy took a turn for the worse, but e-commerce continued to grow and thrive. Amazon had a significant role to play in all of this. 2. In the first few years, the company grew in size and sales by 100-plus percent annually. Amazon’s e-commerce marketplace grew by 35,000 percent, and the company’

Porters Five Forces Analysis

I have spent the last decade researching and writing about Amazon. The book I have written is called The Brink of Bankruptcy. The book was published by Harvard Business Press in 2008 and, as the dust has settled, it has been a bestseller, not because it is about Amazon, but because of the insights it provides on many subjects. The author is Lynda M Applegate, who worked for Amazon at its inception and was part of the early management team that created the company. The book is an exploration of the

BCG Matrix Analysis

“You can have your best products and marketing strategy in the world, but if your financials don’t support it, your business could become a brink of bankruptcy. I witnessed this in 2008 with Amazon.com. In early 2008, Amazon was the fastest growing company in US history, boasting a staggering valuation of over $10 billion. However, the stock price sank after the market crash. Amazon didn’t panic; they were well-prepared for the financial downt

Marketing Plan

Amazon.com was the hot new entrant to the online marketplace, which began in 1995. Amazon’s launch was a huge event. Within three years, Amazon’s revenues had grown to 156 million from its 365 million initial acquisition. The firm also grew rapidly, having overtaken the $1 billion in yearly sales within three years and having achieved an estimated 50% market share. Amazon’s stock had hit a high of $300 by 2004. The

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Amazon’s first major decision in 2008 (two years before that company was sold to Amazon for $409m by the world’s wealthiest man) was to move into brick-and-mortar retail stores (retail is now Amazon’s biggest business) to complement its internet business. visit site This was a radical move: before then Amazon had only ever traded online, selling books and computers. Why did this decision make sense for Amazon? They were one of the first companies to develop Amazon-style selling on-dem read review