WestJet A New Social Media Strategy Derrick Neufeld Faizal Jiwani Sarah Hardy Peter Tong 2016 Case Study Solution

WestJet A New Social Media Strategy Derrick Neufeld Faizal Jiwani Sarah Hardy Peter Tong 2016

Recommendations for the Case Study

WestJet, one of the largest low-cost airlines in the world, is experiencing substantial growth in the last five years. WestJet’s share of the Canadian market has been growing at a very steady rate. In 2011, WestJet accounted for 12% of the Canadian market share. By 2015, WestJet accounted for 21% of the Canadian market share. This growth can be attributed to several reasons, including low fares, high seat prices and quality services. One of

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“It is important to acknowledge that the travel industry is extremely competitive, and it’s becoming increasingly challenging for airlines to stand out in a crowded market. WestJet’s social media strategy is a step in the right direction for the airline. The brand has invested significantly in its online presence, which allows them to interact directly with customers, as well as share stories and photos from their flights, destinations, and staff. Their social media campaign has been instrumental in rebuilding trust with customers in the wake of various controversies and sc

Problem Statement of the Case Study

In 2012, WestJet started a new brand positioning as “the friendly low-cost airline”. This initiative was successful, and they have been ranked among the top 50 companies in Canada by Forbes. However, this strategy was only focused on increasing sales and reducing costs, which did not allow them to compete with the likes of Southwest, Norwegian, and Spirit. In this new article, I’ll outline a new social media strategy aimed at capturing new markets and retaining existing customers. Objective:

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– It is no longer acceptable to have a weak social media strategy. – This new social media strategy, which involves building a strong online presence, has become a “best practice” for a wide range of industries — retail, real estate, finance, media, and so forth. – A few specific examples will illustrate what I mean: – Delta Air Lines (“GoDelta”) has been in existence since 1926. They’ve used Facebook and Twitter in combination, but their Facebook page is dominated by video,

Porters Five Forces Analysis

“WestJet is the best example of a marketing strategy in the aviation industry that is not only profitable and sustainable but is also efficient and cost-effective. It’s a business that has managed to create a loyal customer base through its social media marketing and the resulting social media influencers that have driven it to grow. The company also made investments in digital marketing and content marketing to create a differentiated market positioning for WestJet that has been executed well. The business has seen impressive growth since 2009 and has

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In 2011, WestJet introduced its first-ever social media strategy — a marketing plan that would focus on using Facebook, Twitter, Pinterest, and YouTube to engage with its customers, connect with other travelers, and build brand awareness. WestJet was a pioneer in the industry — an airline that had always relied on the old-fashioned business model of selling seats, but was rapidly adapting to the new world of social media. use this link The main driver behind this strategy was the desire to grow its customer