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Citigroups Exchange Offer Case Study Help Checklist

Citigroups Exchange Offer Case Study Help Checklist

Citigroups Exchange Offer Case Study Solution
Citigroups Exchange Offer Case Study Help
Citigroups Exchange Offer Case Study Analysis



Analyses for Evaluating Citigroups Exchange Offer decision to launch Case Study Solution


The following area concentrates on the of marketing for Citigroups Exchange Offer where the business's clients, competitors and core competencies have assessed in order to justify whether the decision to introduce Case Study Help under Citigroups Exchange Offer brand name would be a practical choice or not. We have actually first of all taken a look at the kind of consumers that Citigroups Exchange Offer deals in while an assessment of the competitive environment and the business's strengths and weak points follows. Embedded in the 3C analysis is the justification for not releasing Case Study Help under Citigroups Exchange Offer name.
Citigroups Exchange Offer Case Study Solution

Customer Analysis

Both the groups utilize Citigroups Exchange Offer high efficiency adhesives while the company is not just included in the production of these adhesives but also markets them to these consumer groups. We would be focusing on the consumers of immediate adhesives for this analysis considering that the market for the latter has a lower potential for Citigroups Exchange Offer compared to that of instant adhesives.

The overall market for instantaneous adhesives is around 890,000 in the US in 1978 which covers both consumer groups which have been determined earlier.If we look at a breakdown of Citigroups Exchange Offer possible market or consumer groups, we can see that the business sells to OEMs (Original Devices Producers), Do-it-Yourself clients, repair and revamping business (MRO) and manufacturers handling products made from leather, plastic, metal and wood. This variety in consumers suggests that Citigroups Exchange Offer can target has numerous options in regards to segmenting the marketplace for its new product particularly as each of these groups would be needing the very same type of item with particular changes in product packaging, need or amount. The customer is not rate delicate or brand name conscious so launching a low priced dispenser under Citigroups Exchange Offer name is not a suggested choice.

Company Analysis

Citigroups Exchange Offer is not simply a producer of adhesives but delights in market management in the instantaneous adhesive market. The business has its own competent and qualified sales force which includes worth to sales by training the business's network of 250 distributors for assisting in the sale of adhesives.

Core skills are not restricted to adhesive manufacturing just as Citigroups Exchange Offer also focuses on making adhesive giving devices to assist in using its products. This dual production method provides Citigroups Exchange Offer an edge over competitors given that none of the competitors of giving equipment makes instant adhesives. In addition, none of these competitors offers directly to the consumer either and uses suppliers for connecting to consumers. While we are looking at the strengths of Citigroups Exchange Offer, it is important to highlight the company's weak points.

Although the company's sales personnel is proficient in training suppliers, the fact stays that the sales team is not trained in offering devices so there is a possibility of relying heavily on suppliers when promoting adhesive devices. However, it must also be kept in mind that the distributors are showing reluctance when it pertains to selling devices that requires maintenance which increases the challenges of selling devices under a specific brand name.

If we take a look at Citigroups Exchange Offer line of product in adhesive equipment especially, the company has products targeted at the high end of the market. The possibility of sales cannibalization exists if Citigroups Exchange Offer offers Case Study Help under the exact same portfolio. Offered the truth that Case Study Help is priced lower than Citigroups Exchange Offer high-end product line, sales cannibalization would definitely be impacting Citigroups Exchange Offer sales income if the adhesive equipment is offered under the company's trademark name.

We can see sales cannibalization impacting Citigroups Exchange Offer 27A Pencil Applicator which is priced at $275. If Case Study Help is launched under the company's brand name, there is another possible threat which could reduce Citigroups Exchange Offer earnings. The reality that $175000 has been spent in promoting SuperBonder suggests that it is not a good time for introducing a dispenser which can highlight the reality that SuperBonder can get logged and Case Study Help is the anti-clogging solution for the immediate adhesive.

In addition, if we take a look at the marketplace in general, the adhesives market does disappoint brand orientation or rate awareness which offers us 2 additional reasons for not releasing a low priced item under the business's brand name.

Competitor Analysis

The competitive environment of Citigroups Exchange Offer would be studied through Porter's 5 forces analysis which would highlight the degree of competition in the market.


Degree of Rivalry:

Currently we can see that the adhesive market has a high development potential due to the presence of fragmented segments with Citigroups Exchange Offer delighting in leadership and a combined market share of 75% with 2 other industry players, Eastman and Permabond. While industry rivalry in between these gamers could be called 'intense' as the customer is not brand name conscious and each of these players has prominence in regards to market share, the fact still stays that the market is not filled and still has numerous market segments which can be targeted as possible niche markets even when launching an adhesive. We can even point out the reality that sales cannibalization might be leading to market competition in the adhesive dispenser market while the market for instantaneous adhesives provides growth potential.


Bargaining Power of Buyer: The Bargaining power of the buyer in this market is low specifically as the purchaser has low understanding about the product. While companies like Citigroups Exchange Offer have actually handled to train suppliers relating to adhesives, the final consumer depends on distributors. Around 72% of sales are made directly by manufacturers and suppliers for instant adhesives so the buyer has a low bargaining power.

Bargaining Power of Supplier: Given the reality that the adhesive market is dominated by 3 gamers, it could be stated that the supplier delights in a higher bargaining power compared to the purchaser. Nevertheless, the truth remains that the provider does not have much impact over the buyer at this point especially as the purchaser does not show brand name recognition or price level of sensitivity. This suggests that the distributor has the greater power when it pertains to the adhesive market while the buyer and the manufacturer do not have a significant control over the real sales.

Threat of new entrants: The competitive environment with its low brand name loyalty and the ease of entry revealed by foreign Japanese rivals in the instant adhesive market suggests that the market enables ease of entry. Nevertheless, if we look at Citigroups Exchange Offer in particular, the business has double abilities in terms of being a producer of adhesive dispensers and instantaneous adhesives. Potential risks in equipment giving market are low which reveals the possibility of producing brand name awareness in not only instant adhesives however likewise in giving adhesives as none of the industry players has managed to position itself in double capabilities.

Hazard of Substitutes: The hazard of substitutes in the instant adhesive industry is low while the dispenser market in particular has alternatives like Glumetic suggestion applicators, inbuilt applicators, pencil applicators and sophisticated consoles. The truth stays that if Citigroups Exchange Offer presented Case Study Help, it would be indulging in sales cannibalization for its own items. (see appendix 1 for framework).


4 P Analysis: A suggested Marketing Mix for Case Study Help

Citigroups Exchange Offer Case Study Help


Despite the fact that our 3C analysis has provided different factors for not launching Case Study Help under Citigroups Exchange Offer name, we have a recommended marketing mix for Case Study Help provided below if Citigroups Exchange Offer decides to proceed with the launch.

Product & Target Market: The target market picked for Case Study Help is 'Motor vehicle services' for a number of reasons. There are presently 89257 establishments in this sector and a high usage of around 58900 pounds. is being utilized by 36.1 % of the market. This market has an additional development potential of 10.1% which may be a sufficient specific niche market section for Case Study Help. Not only would a portable dispenser deal benefit to this specific market, the fact that the Do-it-Yourself market can also be targeted if a drinkable low priced adhesive is being cost usage with SuperBonder. The item would be sold without the 'glumetic suggestion' and 'vari-drop' so that the customer can decide whether he wishes to go with either of the two devices or not.

Price: The recommended price of Case Study Help has actually been kept at $175 to the end user whether it is sold through suppliers or through direct selling. A rate listed below $250 would not need approvals from the senior management in case a mechanic at a motor automobile maintenance shop needs to acquire the product on his own.

Citigroups Exchange Offer would only be getting $157 per unit as shown in appendix 2 which gives a breakdown of gross success and net success for Citigroups Exchange Offer for introducing Case Study Help.

Place: A distribution model where Citigroups Exchange Offer straight sends the item to the local supplier and keeps a 10% drop shipment allowance for the distributor would be utilized by Citigroups Exchange Offer. Given that the sales group is already engaged in selling immediate adhesives and they do not have know-how in selling dispensers, involving them in the selling process would be costly specifically as each sales call costs roughly $120. The distributors are currently offering dispensers so offering Case Study Help through them would be a beneficial alternative.

Promotion: Although a low advertising budget ought to have been designated to Case Study Help but the fact that the dispenser is an innovation and it needs to be marketed well in order to cover the capital expenses sustained for production, the suggested marketing plan costing $51816 is advised for at first introducing the product in the market. The planned ads in magazines would be targeted at mechanics in car maintenance stores. (Suggested text for the advertisement is displayed in appendix 3 while the 4Ps are summarized in appendix 4).


Limitations: Arguments for forgoing the launch Case Study Analysis
Citigroups Exchange Offer Case Study Analysis

A recommended plan of action in the kind of a marketing mix has been gone over for Case Study Help, the reality still stays that the product would not match Citigroups Exchange Offer item line. We have a look at appendix 2, we can see how the overall gross success for the two designs is anticipated to be approximately $49377 if 250 systems of each design are made each year based on the strategy. The initial prepared marketing is approximately $52000 per year which would be putting a pressure on the company's resources leaving Citigroups Exchange Offer with an unfavorable net income if the expenses are allocated to Case Study Help only.

The fact that Citigroups Exchange Offer has actually already sustained an initial financial investment of $48000 in the form of capital cost and model development indicates that the income from Case Study Help is inadequate to undertake the danger of sales cannibalization. Besides that, we can see that a low priced dispenser for a market revealing low flexibility of demand is not a preferable alternative particularly of it is affecting the sale of the company's income producing designs.



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