Jijihong Catering Management Co Ltd Brand Repositioning for Growth Kefa Yu Xixia Zhang Tingyi Zhan Yingkang Chen Case Study Solution

Jijihong Catering Management Co Ltd Brand Repositioning for Growth Kefa Yu Xixia Zhang Tingyi Zhan Yingkang Chen

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Jijihong Catering Management Co Ltd is a leading provider of high-quality catering services for various business events and functions in Hong Kong, with 10-years of experience. We have served hundreds of clients from various industries, including government and education sectors, private companies and foreign companies. Today, we proudly present our brand repositioning initiative for growth. Our recent development includes a renowned corporate event management program, which has already helped several clients establish a clear corporate identity and deliver exceptional experiences to their guests. Our

SWOT Analysis

The first challenge that Jijihong Catering Management Co Ltd had to overcome when we started was to change the perception of the company in the public eye from that of a mom-and-pop kitchen to a quality food catering business. This was a daunting task as the restaurant industry in China was still relatively unregulated, and our competitors had strong brands that we needed to compete against. The second challenge was to identify and develop a new vision for the business that reflected the values and beliefs of the new owners. We decided

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A few years ago, I used to have a restaurant in downtown Xiamen. browse around this web-site It was my little dream. I always dreamt about opening my own restaurant and making it big. At that time, Xiamen had just become the hub for the Chinese tourists coming to Fujian province. The food industry in Xiamen was growing quickly. In 2009, I decided to open a small restaurant, which was my main target market in the food industry in Xiamen. My restaurant name was called “Jijihong.” When I

Case Study Analysis

Jijihong Catering Management Co Ltd, the China’s largest catering provider, is going to develop into a professional catering group through a repositioning strategy. The strategy will involve an overhaul of the company’s image, value-additions to their offerings, and a strategic business alliance. This change will make Jijihong a more valuable player in China’s growing food and beverage sector. Brand Repositioning: Jijihong will undergo a brand repositioning that will bring

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Jijihong Catering Management Co Ltd is a company with excellent management capabilities and is highly competent in the industry. It is the fastest growing company in the food and beverage business in the country. Its market share has increased significantly since 2010, and it operates with a strong business model that is in line with the industry trends. The company has achieved rapid growth, driven by strong organic growth and acquisition of complementary businesses. As of September 30, 2015, its revenues were RMB

BCG Matrix Analysis

Jijihong Catering Management Co Ltd is a well-known catering management company in China with a rich history of serving corporate events, banquets, and gala occasions. They offer a full range of services including logistics, catering, decoration, and event management. They have served some of China’s biggest corporations including Huawei, CNOOC, and Samsung, and have grown steadily over the years. However, they needed to revitalize their brand to attract younger customers and increase revenue. Here’