Novartis Building a Sustainable Business at the Bottom of the Pyramid Amitava Chattopadhyay Reinhard Angelmar Case Study Solution

Novartis Building a Sustainable Business at the Bottom of the Pyramid Amitava Chattopadhyay Reinhard Angelmar

Financial Analysis

“Sustainable” is not merely about the environment, but also about people. As we grow as a business, we are aware of the challenges that surround us, but we are committed to tackling these. Novartis is a pharmaceutical giant that has a mission to extend the life of people and patients for as long as possible. We are proud of our long history of innovation, scientific excellence, and human development. In addition to our core products and services, we are committed to social and environmental sustainability, which is an essential part

BCG Matrix Analysis

In the current economic environment, where competition and cost are getting stricter, businesses need to explore new opportunities in low-income markets. Novartis, a global pharmaceutical company, has done it by embracing the Bottom of the Pyramid (BoP) market strategy. This is a unique approach in which the company provides healthcare services to low-income customers with limited financial means. This essay presents an analysis of the Novartis BCG Matrix and the success of this strategy in promoting sustainable business.

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Recommendations for the Case Study

Novartis is a company that has taken a big step to contribute to eradicating poverty. In 2010, the company’s philanthropic initiative, the Novartis Foundation for Sustainable Development (NFS), aimed to work with governments, civil society, and the private sector to provide clean water, improve sanitation, enhance health services, and develop economic opportunities for the 850 million people living in poverty. The Novartis Foundation’s initial successes in building a sustain

PESTEL Analysis

The Novartis Building a Sustainable Business at the Bottom of the Pyramid Amitava Chattopadhyay Reinhard Angelmar The pharmaceutical industry has been the subject of numerous investigative reports in recent years, including one that was published by the Swiss media last year (Nordheim et al., 2017). The focus of the investigation was the pharmaceutical industry’s impact on the environment, with particular attention paid to the negative impact of the industry’s practices on global climate change and environmental

VRIO Analysis

Novartis was founded in 1897 in Basel, Switzerland, by Charles-Peter Novartis and his brother Johann Ambrose Novartis, a Swiss pharmacist. Originally, it was a manufacturer of pharmaceuticals, primarily syrup for children’s diarrhea, but it was only after the company’s merger with Sandoz in 1962 that it became a major producer of medicines. Novartis now sells a wide range of medicines, vaccines, and Get More Info