OnePlus Crossing the Chasm in the Smartphone Market Mohanbir Sawhney Pallavi Goodman 2016 Case Study Solution

OnePlus Crossing the Chasm in the Smartphone Market Mohanbir Sawhney Pallavi Goodman 2016

Problem Statement of the Case Study

OnePlus is the most successful smartphone brand in India, and now has announced the launch of their latest flagship, OnePlus 3T, priced at Rs. 35,999 in India. The launch is significant for the brand because it has just turned 10 months old in the Indian market. While OnePlus has been making waves in other markets by selling devices below USD 300, they had planned to take that approach in India too, but the Indian smartphone market is highly competitive, and pricing, quality and

Porters Five Forces Analysis

One of the most influential smartphone brands in the recent times is OnePlus, an Indian start-up which is considered one of the most trustworthy and premium smartphone manufacturer in India. OnePlus is the only smartphone brand in India that offers flagship smartphones at prices lower than the top-end models by established global brands. OnePlus started their journey in 2012 with the objective of offering high-end smartphones at affordable prices. This has allowed them to build a loyal customer base across India. The key to the

SWOT Analysis

In recent years, there have been some major trends in the consumer electronics industry. Most importantly, we have seen the advent of the “Chinese model”, where companies in China have dominated the global smartphone market with aggressive pricing and marketing strategies. Get More Information OnePlus is an excellent example of a company that crossed this Chasm. In a series of articles published in The Economic Times, Mohanbir Sawhney and Pallavi Goodman outlined OnePlus’ journey towards becoming a global player, and how it managed to surpass the

Case Study Solution

“In September 2015, OnePlus entered the US market, aiming to be the first Chinese brand of high-end smartphones in the Western world. Since then, the company has been working hard to build a solid foundation. Chinese smartphone manufacturers are often viewed as a low-cost alternative for American brands. However, the Chinese company has been successfully navigating this chasm, with the launch of phones such as the OnePlus One in 2015. In its second iteration, the OnePlus 2, the

Financial Analysis

Most mobile phone manufacturers started with an aim to replace traditional handsets with more advanced and reliable smartphones. However, these manufacturers never reached the target and never truly crossed the Chasm from the early to the late adopters of smartphones. That’s what they call “the Chasm”, between the early adopters (early adopters of PCs), who are ready to purchase a new, cutting-edge PC (smartphone), and the late adopters (early adopters of smartphones), who are

Evaluation of Alternatives

Based on research and extensive analysis, OnePlus is proving to be one of the best alternatives to established leaders such as Apple, Samsung, LG, and Xiaomi. The brand is redefining expectations in the high-end smartphone market, and OnePlus has set a new benchmark with its flagship phone, the OnePlus 5. The market has changed with the advent of 5G and new hardware requirements, with users now seeking devices that deliver an immersive and seamless user experience. OnePlus has taken the lead in this

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The past few years have seen smartphone market grow at an exponential rate. It is no more a novelty to see an entirely new company in the market launching its first product. It happened with Apple, Samsung, Huawei, and Google among others. As per latest data, the market size is expected to reach $256 billion in 2021, growing at 12.6% CAGR from 2016 to 2021. The increasing popularity of smartphones has a significant impact on consumer spending and

BCG Matrix Analysis

In the competitive global market for smartphones, OnePlus stands out as a relatively unknown but impressive brand. This blog post explores OnePlus’ path to becoming a world-renowned smartphone brand. Background: OnePlus was founded by Carl Pei and Nick Halstead in China in 2013. In 2014, it launched OnePlus One, the world’s first flagship smartphone under the “One” brand, priced at $535 in China. this contact form A similar model was launched in Europe,