Parag Milk Foods Driving Growth through BrandBuilding in Indias Dairy Industry Ashita Aggarwal Rajiv Agarwal Case Study Solution

Parag Milk Foods Driving Growth through BrandBuilding in Indias Dairy Industry Ashita Aggarwal Rajiv Agarwal

PESTEL Analysis

Parag Milk Foods, one of the prominent milk processing and marketing companies in India, aims at being the leading player in the country’s dairy sector. In 2016, the company’s market share in terms of milk sales stood at 15% (Feb-2016). This share has been growing steadily and the company’s market share was at 17% in Feb-2017. The company’s market share was at 16.8% in the first half of 201

Recommendations for the Case Study

I was born into a small family from Rajasthan, India. this hyperlink Like many young Indians, I got exposed to the dairy products through my grandparents’ consumption. Later, when I was in college, I met Parag Milk Foods (PMM) in Bangalore. They were a start-up, and I was fascinated by the idea of a milk company that went beyond selling just milk. The story behind Parag Milk Foods started in 2005 when Mr. Raj Kumar Shrivastava started his entrepr

BCG Matrix Analysis

“Hey, Ashita, thanks for this lovely post about Parag Milk Foods and its branding strategies for achieving growth in the dairy industry in India. It’s really informative. However, can you please elaborate on the company’s ‘BrandVision’ philosophy and how it has been driving growth and profitability in the industry?” To answer this, I’d like to add some insight from my personal experience working in the dairy industry. As a veteran, I’ve seen some companies take a “product-

Evaluation of Alternatives

I am Ashita Aggarwal, and I am currently an MBA student at the IIM, Ahmedabad. I am here to evaluate alternative strategies that Parag Milk Foods can employ to enhance their brand building capabilities in the dairy industry. see this here The dairy industry in India is booming at a rapid pace. The market for milk, milk products, cheese, and butter is increasing at a rate of over 10% every year. The dairy industry is the second largest contributor to the total Indian GDP. In contrast, the overall

Porters Five Forces Analysis

1. Parag Milk Foods Ltd is India’s leading dairy company in terms of revenue and profitability. As of now, the company manufactures and markets milk products across various geographies, including North India, West and East India, and some overseas markets as well. It is the second largest dairy company in the country after Dairy Farmers, which is a well-known Indian dairy company. 2. Company’s Brand Strategy: The company has adopted a unique branding strategy, which is centered

Marketing Plan

“This is a personal experience for me. I write about marketing strategy and growth. As a professional in marketing and a dairy professional, I know the dairy industry well.” The Parag Milk Foods Limited, the largest milk producer in India, has set an ambitious goal to become one of the top five dairy companies in the world by 2025. The company operates through seven business units across India, the key being its strong presence in dairy commodities. The company’s strategy has been to expand