Pernod Ricard Uncorking Digital Transformation Iavor Bojinov Edward McFowland Franois Candelon Nikolina Jonsson Emer Moloney Case Study Solution

Pernod Ricard Uncorking Digital Transformation Iavor Bojinov Edward McFowland Franois Candelon Nikolina Jonsson Emer Moloney

Case Study Analysis

I was the senior digital marketing manager at Pernod Ricard. My task was to rebrand our entire digital marketing strategy and develop our digital transformation journey. I’d heard about Pernod Ricard’s plans for their digital strategy in the US from my superiors and was convinced it was the right time for the company to embark on this journey. But, I also wanted to understand more about the company’s culture and brand before we started. It’s a long story how I stumbled on the idea to launch a case study around my experience and what happened

Problem Statement of the Case Study

I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion — in first-person tense (I, me, my).Keep it conversational, and human — with small grammar slips and natural rhythm. No definitions, no instructions, no robotic tone. Also do 2% mistakes. This case study shows a digital transformation project Iavor Bojinov and his team were involved in. The goal of this project was to change the company’s digital offerings

Porters Model Analysis

Pernod Ricard is a world-renowned French alcoholic drinks and spirits group with headquarters in Paris and global market presence. It owns several globally recognized alcoholic drinks and spirits brands, including Brut Réserve, Baileys, and Grand Marnier. The company strives to cater to the diverse tastes of its consumers by adopting various marketing initiatives and strategies. 1. Digital Transformation Digital transformation is a critical aspect of Pernod Ricard’s market

PESTEL Analysis

Pernod Ricard, the oldest, world’s largest, and one of the biggest global wine & spirits company, is known as one of the greatest beverage brands in the world. The company is founded in 1870 with 350 hectares of vineyard in Champagne, France. Pernod Ricard is currently managed by three brothers from one of the most successful family businesses in the world – the Krug-Ricard Family Office (KRFO). The brothers are Robert Krug, Edouard Krug, and

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I have just come from the Uncorking of Digital Transformation at Pernod Ricard, a great occasion which brought together a group of experts from different regions around the world and a lot of talks and activities in the evening. My personal experience and opinion is: it was a good opportunity to share ideas, perspectives, experiences and to create a bridge between industry and academic communities. To begin, I’d like to highlight some key topics on Digital Transformation for the Pernod Ricard community: 1. Digital Marketing,

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Pernod Ricard is a global premium spirits company that produces and markets brands like Absolut Vodka, Jameson Irish Whiskey, and Mumm Champagne in over 160 countries. With over 300 brands and a 2018 revenue of €4.5 billion, it was ranked as the 6th largest spirits company in the world by Fortune in 2017. In 2018, Pernod Ricard embarked on a journey to digitalize and

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Iavor Bojinov’s digital transformation journey at Pernod Ricard begins with a shift in mindset: a realization that the old ways don’t work, as the old ways were based on physical and tangible activities in the past. “I approached the new journey with caution and an open mind. I didn’t want to get stuck in the past and I knew I needed to have a plan,” Bojinov explains. The first major milestone was digital transformation of the customer experience. pop over to this web-site Bojinov’s team focused on making sure