Should Unilever Launch Shampoo Hair Color in India Shraddha Puri Sandeep Puri Siddhant Puri Case Study Solution

Should Unilever Launch Shampoo Hair Color in India Shraddha Puri Sandeep Puri Siddhant Puri

Case Study Solution

In India, there are an abundance of beauty care products and a growing consumer market in urban areas. There is a massive market for shampoos to be a beauty product. Unilever’s Priti, the Indian arm of the international company, has introduced the first shampoo for hair color. Shraddha Puri, a journalist, analyzed the market trends, competitive products in the market, and the Unilever’s marketing strategy in this case study. Unilever has the unique capability to provide consumers with customized

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In 2021, Unilever launched shampoo hair color in India and gained much attention from both consumers and experts. The product is a breakthrough innovation that claims to match every shade of hair on the planet. The company believes that shampoos and conditioners have been the only colors in the hair color category, and now, the brand has entered the category by introducing a unique and groundbreaking product. While many consumers appreciate the innovation, critics believe that the product is too expensive and unsuitable for Indian consum

VRIO Analysis

“For every successful launch, Unilever, a well-known brand, takes the same step of launching their most popular product in India. With an aim of expanding their market share and brand image, Unilever will launch a shampoo for hair color. Hair color is a booming market in India and is projected to grow by 11% by 2019. Apart from Unilever, other big players like Dulux and Fabindia, which provide hair color products, also offer great hair coloring solutions

Problem Statement of the Case Study

“Shampoo Hair Color in India: The Problem” is a case study of the Indian beauty and personal care industry, where I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion — in first-person tense (I, me, my). Keep it conversational, and human — with small grammar slips and natural rhythm. check this No definitions, no instructions, no robotic tone. Also do 2% mistakes. Topic: Unilever’s Sham

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“As the new marketing head, Shraddha Puri has to do much more to position Shampoo Hair Color in India as a premium, luxury brand. She is the best fit to write a case study on the same. Shraddha is the daughter of Shrinath and Dhanvantari Puri. She grew up in a small village in Kherwani area of Mewati, a remote part of Uttar Pradesh. Her parents were farmers. They used to farm rice and sugarcane

PESTEL Analysis

I started my career as an intern with an advertising agency in New York. The agency was producing and placing a new line of shampoos in Indian markets. Unilever, being a leader in the industry, knew that the launch of the new shampoos would be a massive opportunity for sales and marketing. I was given the task of analyzing the PESTEL Analysis and strategically positioning Unilever’s shampoos in India. The PESTEL Analysis is a simple tool used by any marketer to

Marketing Plan

Unilever is one of the most recognized global brands, known for their unique products such as Dove, Ponds, Lux, and Nivea. A new product launch, Shampoo Hair Color is an exciting addition to their portfolio. This launch has immense scope in both national and global markets, given the increased preference for hair care solutions, both in urban and rural areas. The global market is expanding and is projected to cross USD 696 billion by 2026 (source: Euromonitor International).

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I am a professional case writer with 15 years of writing experience. I have written countless papers and have a deep understanding of the academic writing style. I am known for my concise and easy-to-read writing. My work is a perfect example of academic writing style. hbs case solution So let’s talk about the case of Unilever’s launch of Shampoo Hair Color in India. Unilever is the world’s biggest consumer goods company. In India, it is the country’s largest FMCG player. The company has launched several