The Awethu Project ValuesDriven Decisions for Profit and Social Impact Charlene C Lew 2017
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“I have always believed that for a project to succeed, it needs to meet several requirements. The first and most critical one is profitability. This is because business success is the key to social change. My personal experience is of being involved in the development of the Awethu Project. see post I have always considered this to be my first business venture. I remember how I had a dream and a vision to transform the lives of our community. The Awethu Project was born from my determination and that of many others who believed in this dream. I have since worked tirelessly
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Strategic Direction and Strategic Plan for The Awethu Project Charlene C Lew 2017 Section: Strategic Direction and Strategic Plan I wrote: Challenges and Opportunities in Business Analysis and Research Charlene C Lew 2017 Section: Challenges and Opportunities in Business Analysis and Research I wrote: A Strategy for Social Impact and Business Success Charlene C Lew 2017 Section: A Strategy for
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The Awethu Project is a business that helps small businesses in Africa to get off the ground through mentoring and coaching, business training and financial assistance. The aim of the project is to increase the accessibility of credit for small businesses so that they can expand their markets and become more profitable. The project is driven by four values: Integrity, Empowerment, Collaboration, and Social Impact. The values inform all decision-making processes. The three main areas that the project focuses on include coaching, training, and consultancy.
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“The Awethu Project is an innovative initiative aimed at reducing poverty in South Africa. It is driven by values, which are grounded in Christianity, and guided by expertise. Our values are: 1. Love and justice – the promotion of relationships and justice for all, including marginalized groups such as single mothers, sex workers, and ex-offenders. 2. Responsibility and accountability – the responsibility to take responsibility for one’s actions, and to be accountable for the outcomes of our activities.
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“Everything I did, I did because I cared.” Charlene C Lew’s commitment to her community and vision for The Awethu Project, a not-for-profit social enterprise established in 2006 to support and empower the women of South Africa and Zimbabwe, is evident throughout her personal story, including her words, actions and decisions, in this case study written on the Awethu Project’s successes and challenges in their operations since 2010. In this report, Charl
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“To me, the top most important value is “service”,” Lew says, “we serve our clients in many ways and we value those connections that we establish with our clients that are very meaningful and that can be mutually beneficial for them and for us.” In Lew’s view, a project that benefits a wide range of stakeholders, such as the community, the clients and the donors, is a successful project. She believes that “our job is to take our clients’ objectives and our community’s goals and together we build solutions that address
