The Renaissance Suzhou Hotel Turning Crisis into Opportunity Steven Zhou Wen Chang Abby Zhou Xiaoyun Zheng Jiang Yun Case Study Solution

The Renaissance Suzhou Hotel Turning Crisis into Opportunity Steven Zhou Wen Chang Abby Zhou Xiaoyun Zheng Jiang Yun

Case Study Solution

As the first hotel with luxurious features in Suzhou’s downtown area, The Renaissance Suzhou Hotel was facing tough competition from other upscale hotels. It had built its reputation in the luxury travel industry but could not generate enough business from tourists. This situation was affecting the hotel’s income and reputation in the market. I. Research In a study on the latest trends in the tourism industry, I found that the trend was towards the premium segment. The majority of travelers were choosing luxury

VRIO Analysis

1. The Renaissance Suzhou Hotel: a successful company that failed and turned itself into a crisis The Renaissance Suzhou Hotel is a business that has been doing well in recent years. It has established itself as a leading business hotel in Suzhou. The company is well known for providing excellent customer service, with its staffs being very knowledgeable and friendly, which attracts and retains clients. The company has invested a significant amount in developing its facilities, including its conference rooms, restaurants, and spas. However, the hotel was unable to weather

Case Study Analysis

The Renaissance Suzhou Hotel has been experiencing steady growth for more than ten years. But recently, the hotel’s management team faces a difficult situation. The hotel is facing severe financial difficulties. helpful resources Sales are weak, the hotel’s income is declining, and the bank’s debt has increased significantly. The company’s liquidity is at risk. In 2016, the hotel suffered significant economic losses due to the SARS epidemic. Full Article The number of visitors has decreased significantly, and the number of cancellations and post

Problem Statement of the Case Study

As the second hotel on Suzhou, The Renaissance Suzhou Hotel is a new development with an ambition to become the icon of Suzhou. However, the hotel is in a difficult phase right now, facing numerous challenges. Firstly, in August 2016, Suzhou experienced the worst flood in 30 years, resulting in significant damage to several hotels and a loss of life. Many of the guests who were in these hotels fled from the area. The hotel management had to deal with a shortage of rooms, a shortage

PESTEL Analysis

“In this paper, I will discuss the Renaissance Suzhou Hotel’s transformation from a “mud-floor, mud-wall, dirt-roofed, and dust-filled guest house” (Zhou, Wen Chang, Abby, and Xiaoyun, 2019) to an “established luxury hotel with a modern design” (Zhou, Wen Chang, Abby, and Xiaoyun, 2019). I will do a PESTEL analysis (P for Political, E

Porters Five Forces Analysis

A while ago, The Renaissance Suzhou Hotel was an unassuming luxury hotel situated on a quiet Suzhou street. We all knew of its high-end status and reputation. However, the 2008 SARS outbreak brought about a crisis. As a result of this crisis, the hotel closed down, and there were few bookings to be found. However, this moment was the beginning of the turnaround that followed. Since then, The Renaissance Suzhou Hotel had made significant changes. It transformed into a modern and sophisticated property with