Titan Raga Evolving a Watch Brand for the Changing Consumer Shekar Prabhakar Madhavi Lokhande Prasad A Naik 2015
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“Titan Raga has changed considerably over the past decade, and in our pursuit of excellence and sustained growth, we have evolved our entire portfolio – from products, to brand, to channels.” The story follows the journey of Titan from 2006 to 2016, where the company focused primarily on high-end products with a strong focus on product innovation, design, and exclusivity. Titan has evolved from being a traditional business led by an owner, who has been known to be very protective of the business and
Evaluation of Alternatives
Title: How does Titan’s strategic approach towards the evolving customer, combined with innovative design features, help it retain existing customers and create new ones, with a focus on the Indian market? Titan Raga Evolving a Watch Brand for the Changing Consumer: Shekar Prabhakar, Madhavi Lokhande, Prasad A Naik, 2015 In 1927, the Raja Ravi Varma Institute of Technology at Pondicherry was established. The inst
Porters Five Forces Analysis
1. Market Size: According to a recent report by *******, the India watch industry is poised to touch a revenue of US$ 4.5 billion by the end of 2018. With over a billion people in India, we are at the very beginning of this trend towards globalization. This is great news for the watch industry; it means we are growing fast and have great potential for global growth. 2. Consumer Trends: According to a survey by ******, our target consumer is 25-40-year
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“Titan Raga Evolving a Watch Brand for the Changing Consumer”, as a case study, presents an exceptional, contemporary, and comprehensive approach to understanding the complex and dynamic nature of the contemporary consumer. The case highlights the unique challenges that contemporary consumers face, and also illustrates how businesses can respond to these changing dynamics in a successful manner. This is a highly important case study for companies, in particular those that seek to enter the Indian watch industry, and those that already have an established presence in the market. more The case provides an excellent
VRIO Analysis
The watch brand has evolved over time to suit different styles and lifestyles. From an underwear and socks manufacturing unit in a small town to an international giant, Titan has come a long way. The company was started by Dr Titan B Venkateshvara Rao, a local entrepreneur with his family in the 1940s. By the end of 1960s, it had moved to a 1,50,000 sq. Foot factory at Pudumjee in Bangalore,
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The watch industry is witnessing remarkable changes in the past decade with more brands entering the market, each with their unique identities. Titan Company, a well-known consumer lifestyle group in India, has been operating since 1925 and is today among the top five watch brands in India. In recent times, Titan Company has undergone a transformation, evolving its strategy and identity to become a watch brand, focused on the changing consumer. The watch brand has also invested heavily in research and development, incorporating advanced technologies into its products
