The article highlights the influence of activist pressure on Vail Resorts. It discusses how shareholders demand change in
The article focuses
Vail’s Strategic Response to Shareholder Activism.
You will discuss the potential solutions using a case strategy
“Proactive Communication and Collaboration with Shareholders”
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Vail Resorts: Balancing Profitability and Responsibility
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Section: My Vulnerability and Personal Growth Journeys (B)
Over the years, you have learned how Vail Resorts was targeted by two shareholders demanding a major shift of ownership. However, the resistance in Vail has always been about leadership. The resistance stems from the perceived mismatch between Vail Resorts’ public relations and real company actions such as rising fees for ski rentals, declining service quality and inexperience of new management. Therefore, they demand action to create transparency and openness, with better decision making, which is currently being hindered by the executive team that doesn’t listen properly. As one VP said, “It seems I got my bosses and everyone else onboard but I didn’t get the company executives. This could explain why there are no decisions happening.” You see the vulnerabilities
“Management’s response to shareholder pressure”
Lead-in: When dealing with activists it becomes clear
Responding to activist pressure can be a delicate dance of strategic decision-making.
I hope these two examples set you up for good results in the real cases as well
Happy reading! 🙂 Lead-in: Well, now you got me…
“Vail Resorts responds to pressure to be more sustainable and environmentally friendly.”
Lead: Well, now you got me… as a consultant, I would tell Vail Resorts and other public organizations that have a potential activist, it’s time to focus on their long-term strategy, market research, customer needs, data analysis and forecast, and how you can create growth on those pillars. The best thing you can achieve at that moment for short-term profit may have its costs…
Corporate governance and activist investor pressure at Vail Resorts.
Lead:
Although they seem minor, some small local regulatory nuances can make a vast difference in their market impact. As we previously described for your convenience
Esty-Meyer Activism at Vail Resorts (B)
My first real war story happened when working on a small merger in one