BYJUS In Search of Reviving Reputation among Stakeholders Arpita Agnihotri Saurabh Bhattacharya
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ByJUS is an online learning platform that offers quality education and helps individuals achieve their academic goals. Our mission is to transform education by providing students and teachers with an exceptional learning experience. As a result of my research, I have discovered that we have lost our reputation among our stakeholders. These include students, educators, and corporates. I came to know that the students are not impressed with our learning and examination processes. Teachers also have a lot of criticism about our methods. On the other hand, corporates are unhappy with our services
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In May 2014, BYJUS, an education technology firm with a unique model of tuition services, launched its mobile app that offered high-quality online courses. BYJUS promised to provide high quality tuition to students with high academic standards. However, BYJUS faced serious challenge in achieving the same. I, as a member of the marketing team at BYJUS, was engaged in analyzing the challenges and opportunities to optimize the product offerings. The first challenge that BYJUS faced was to provide high-quality content for
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BYJUS In Search of Reviving Reputation among Stakeholders Arpita Agnihotri Saurabh Bhattacharya BYJUS, as a company, is going through a rough patch. It is losing market share to its competitors, and its reputation is taking a beating, as evident from its lackluster ratings on various websites. However, I have a unique plan of action that would revive the company’s image and boost its prospects. BACKGROUND: BYJUS is a renowned educational
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BYJUS is a young, aspiring online education company in India. Its founders and senior management team are not seasoned professionals. To enhance the organization’s credibility and reputation, they embarked on the process of Reviving its image with the help of a Porter’s Model Analysis by Topic. Objective: To find the strengths and weaknesses of BYJUS by following the Porter’s Model. Strategy: To enhance the image of BYJUS by identifying, correcting, and communicating its
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The most significant milestone in my life happened on the very first day of my internship at BYJUS (Beat Your JCU Speed). It was the day of launch of BYJUS in our very own campus in Kala Ghoda, Mumbai. Visit This Link It was an incredible feeling and a privilege to be a part of this event. I remember the excitement of the crowd, the sound of music and the colors, and the smell of food that mixed together to create the ambience. The campus had a new dimension of energy, excitement, and enthusias
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BYJUS Inc, a leading edtech startup, faced a severe crisis in the past year. The founder had lost his job due to scandalous allegations in the media, and the company’s reputation had taken a massive hit. The shareholders had lost trust, the students, teachers, and parents had lost faith, and the investors had called for an interim administrator. My personal experience with BYJUS In 2017, I was a part of a team that conducted an audit for BYJUS’s student services.
