Driving Transformation at the Majid Al Futtaim Group Suraj Srinivasan Esel Cekin 2020 Case Study Solution

Driving Transformation at the Majid Al Futtaim Group Suraj Srinivasan Esel Cekin 2020

Recommendations for the Case Study

In this case study, we see how a global organization, in the Middle East region, transformed from a retailer to a complete service provider of integrated lifestyle products and services. The company started with a traditional retail business model, focusing primarily on luxury and beauty, with a high-volume sales approach. However, over the years, the company became over-saturated, under-disciplined, and too costly. The business suffered revenue and profit declines, leading to a significant decline in its customer engagement metrics.

Problem Statement of the Case Study

This case study was originally written by Esel Cekin for the case competition on “Designing Customer-Centered Marketing Channels” held by Marketing & Information Technology Research Institute (MITI). The case was analyzed by the organizers of the competition and selected for participation in the Global Case Challenge (GCC) by the University of Southampton. The GCC provides a unique opportunity for students to present their case studies to a global audience, with the best of them selected for a world-wide platform. Here is my take on Driv

PESTEL Analysis

Innovation is the way forward for any organization to reach sustainable growth. The Majid Al Futtaim Group, a pioneering retail and leisure organization, has been transforming itself with strategic innovation. The Group has taken on four imperatives (People, Product, Place and Process) that drive its innovative transformation. As I started my journey with Majid Al Futtaim in the year 2014 as the VP Marketing & Communications, the first thing that struck me was the level of ambition of the

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As the head of the Group’s Strategic Transformation initiative in 2019, I oversee strategic initiatives that drive sustainable and profitable growth across all businesses in Majid Al Futtaim (Maf) across multiple regions in the Middle East, North Africa and Pakistan (MENAP). This involves building relationships, aligning our businesses, developing new business models, driving operational efficiency, enhancing our customer experience, creating digital capabilities and enhancing our portfolio diversification. One such initiative is our

SWOT Analysis

“The world is transforming at an incredible pace. And Majid Al Futtaim Group (MAG) is rapidly adapting to this transformation. pop over to this site This is our mission, the one we have dedicated our lives to pursue. click here for more info As a company, our role is to support, inspire, and empower our 650,000 employees worldwide and help them help our customers transform their lives. Let me explain our journey to transformation. First, we needed to build a more agile organization. We started by reengineering our processes, which included optim

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