Should Unilever Launch Shampoo Hair Color in India Shraddha Puri Sandeep Puri Siddhant Puri Case Study Solution

Should Unilever Launch Shampoo Hair Color in India Shraddha Puri Sandeep Puri Siddhant Puri

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As a renowned hair care brand, Unilever’s marketing team has realized the need to launch a shampoo hair color product that is highly popular among customers. With India’s ever-growing demand for color-treated hair, it’s time for Unilever to expand its color portfolio beyond their existing shampoo range. I have been a part of Unilever’s advertising team for the last 5 years, and I’ve always enjoyed working with the company’s product line. I’ve noticed

Porters Model Analysis

In a first, Unilever’s India arm would launch a new product—shampoo—called “AquaCare” on February 1. Unilever, the multinational conglomerate that runs home products, personal care, home cleaning, and petcare brands such as Dove, Gillette and Lipton, in India, is a leader in the food and refreshment space in this country with brands such as Marico, Nestle and PepsiCo in the food industry. The launch, which was unveiled last

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When the world’s top multinational consumer goods company Unilever launched its first shampoo haircare product in India under the brand name ‘E64’, my sister Shraddha Puri who is one of the most popular Bollywood actresses with 250 million social media followers instantly loved the product. She tweeted about it and wrote on Facebook: “The very first Unilever brand product to hit India has been a hit! I’m loving the new E64 Shampoo hair care products

BCG Matrix Analysis

In the competitive Indian beauty market, Unilever’s latest launch is no big deal, but if one is looking for the big leagues, the Unilever Hair Color launch is one of the most significant developments in the country for the past two years. The brand is making a bid for the segment where a host of established beauty players are present. But with an aim to become the undisputed No. 1, Unilever has taken a strategic decision to expand in the Indian beauty market, and the most promising market, where it is known

SWOT Analysis

Unilever is a global consumer goods giant that owns brands like Dove, Lipton, Hellmann’s, and Axe. They are expanding their footprint in India with several initiatives and plans, such as investing in renewable energy and expanding their footprint across various sectors. Unilever has a global presence of over 180 brands, including Lipton, Hellmann’s, Dove, and Axe, and it has more than 560 million customers worldwide. Section:

PESTEL Analysis

As a Shampoo Hair Color market expert for Unilever, I recently made my first visit to India with a group of industry executives. In the first two days, we spent time exploring market trends and meeting with key opinion leaders, such as cosmetic brand owners and hair color experts. best site I am delighted to report that, based on the feedback from these meetings, India’s market potential for Shampoo Hair Color is highly compelling. Despite a few challenges in the marketing and distribution landscape, including price

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It all started with a conversation with a colleague on a Thursday night. The topic changed to our latest assignment and I suddenly knew that I was facing a dilemma, a problem that would require some serious contemplation. Could we launch a new hair color in India? Yes or No, that’s the dilemma. As I went through all my possible scenarios, I decided that launching a new hair color in India would be a good idea. It would not only help us meet our sales target but also create a unique positioning for Un