Tatas Air India Brand Repositioning and Revitalization Challenges Nitin Gupta Case Study Solution

Tatas Air India Brand Repositioning and Revitalization Challenges Nitin Gupta

Marketing Plan

Airlines face various challenges that come along with industry dynamics. In 2017, the aviation industry witnessed a decline of 2.6%. Tata Group, which was known for its sturdy presence in the aviation industry, has also seen its revenues drop drastically in the past three years, owing to various factors such as economic slowdown, increased competition, rising fuel costs, and the fallout of the ITC scam. However, Tatas are committed to the airline sector, which has witnessed an

Financial Analysis

The airline industry is undergoing a profound transformation, with the entry of new entrants and the consolidation of established players. This industry has faced many challenges in the recent past with the rise of online travel agents, airline deregulation, and rising fuel costs. However, the recent launch of Air India is a reflection of a new era, which has the potential to revitalize the industry. The brand name of Air India, previously known as Indian Airlines, has been in crisis mode for years. The airline has faced several challenges such as inadequ

Problem Statement of the Case Study

I would like to present the challenges faced by Tatas Air India in the past two decades in our global aviation industry. The Air India brand has been struggling in the market for long because it has not been able to innovate, differentiate itself or build a clear-cut proposition for the consumers. In this essay, I would like to outline my personal experience and a few insights that I have gained from this struggle. The Tatas Air India Limited (TAIL) is an aviation company that operates with a fleet of

PESTEL Analysis

Topic: Tatas Air India Brand Repositioning and Revitalization Challenges Nitin Gupta Section: Strategic Analysis Excerpt: The challenges that Tatas Air India faces to reposition and revitalize its brand lie in its history, identity, and consumer values. As a part of its journey towards sustainable growth, Tata Sons undertook an initiative to revitalize its airline division. The goal was to create a new brand identity for Air India, a passenger airline, that would be

Case Study Analysis

Tatas Air India Brand Repositioning and Revitalization Challenges Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, has been chosen by Tata Sons Limited, the promoters of Tata Group, to undertake the task of relaunching the iconic Air India as a modern, premium brand with a vision to be a leader in customer experience. The mission is to transform Air India into an airline that is a benchmark for customer experience, connectivity and efficiency

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Shockingly, Air India’s brand had been on a decline since 2007. Get More Information It lost 15% of its passenger traffic within a year. Air India had a market share of just 5.5%, which was the lowest among Indian airlines. With so much pressure on it, there seemed to be no way out. click for info But we decided to take the brand to the next level, with a clear mission statement and a strategic plan to revitalize it. As a brand manager, my primary goal was to make Air India appe