“Creating innovative experiences to engage employees and boost productivity”
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As a marketing consultant, I have studied many resort branding strategies but found that my client Venetian resort, located in Las Vegas, needed a more proactive engagement strategy for their guests if they wanted to retain them in Las Vegas. Their existing customer engagement focused mainly on traditional loyalty programs such as slot cards, rewards coupons and VIP areas.
“Frontline engagement is a key value driver at The Venetian Resort.”
As a consulting assistant, my internship with The Vent
“Frontline Engagement as a Value Driver in The Venetian Resort”
You were part of their team working on frontline engagement improvement, which you accomplished successfully, in a few weeks time.
“Maximizing Venetian’s Frontline Value: Engagement, Leadership and Innovation.”
Lead-in: Based on this experience at Venice Resort, you also experienced strong feelings of emotional exhaustion as well as anxiety.
Hubert Joly-driven Frontline Engagement at The Venetian Resort.
## The Role of Employee Voice Amidst Change in Tourism
Based on this experience at Venice Resort, you also experienced strong feelings of emotional exhaustion as well as anxiety. When asked about your feelings towards management and their communication in general, you were overwhelmed with negative opinions regarding both topics. With tourism on the rise around the globe, more employees will find themselves exposed to new, demanding scenarios as part of their daily job responsibilities. This has left many resort professionals questioning whether their perspectives on work issues are heard or considered by the upper echelons of corporate culture. In response to this trend, the question remains: in the Venetian case, could frontline employees effectively leverage the power they hold through their voices to push back against changes in workplace policies as well as potentially betterment of the guest experience? Can the engagement of such workers serve as a value driver rather than a potential liability, as they often do in this highly competitive and customer-driven industry.
The role of employee engagement in the success of The Venetian Resort, with contributions from CEOs Hubert J
Section **The Case Background / Context**
The Venetian Resort: Leadership & Service Excellence
Case Context / Introduction / Frameworks / Approach to Solution
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Venetian Resort promotes value through effective engagement strategies.
Local Regulation Practice Quirks / Alternative Legal Solutions
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In addition to standard practice regulation, The Venetian resort faces small, legal quirks in relation to frontline employee engagement that need resolution, e.g., compulsory vacation days being considered non-productive work hours for staff pay purposes. In this analysis, we consider alternatives, balancing a compliant environment within laws alongside an optimally performing employee base.
“Value Driver Hubert Joly’s leadership drives frontline engagement at The Venetian Resort, inspiring
Case Background/Context: Established in Macau since 2007