Vimto Arabia Navigating Cultural Marketing Landscapes Shihanah Almutairi Sarah AlShamalli Maitham AlSarraf Case Study Solution

Vimto Arabia Navigating Cultural Marketing Landscapes Shihanah Almutairi Sarah AlShamalli Maitham AlSarraf

SWOT Analysis

I am the founder of Vimto Arabia, a company that specializes in helping small businesses grow in the UAE, Saudi Arabia, and Kuwait. I have been in the advertising industry for over 20 years, and I have worked with some of the biggest companies in the Middle East. I am a firm believer in cultural marketing, and I have a deep understanding of how people in the Middle East think and behave. I understand their culture deeply and can work with them to create marketing campaigns that resonate with them

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I’ve always been fascinated with exploring new cultures. It’s a feeling that has grown in me, and has become my calling. When I got the chance to work for Vimto Arabia, I leaped at the opportunity. As a marketing and brand communications specialist, I was in my element. I was initially struck by the company’s dedication to cultural diversity and the importance of working across diverse cultures. As someone who is both Shia and Sunni, my curiosity was piqued to explore and learn about

VRIO Analysis

The world’s top expert case study writer, I have recently embarked on a cultural marketing journey with a client—a company selling Vimto Arabia. Our goal: to navigate the complex cultural marketing landscape and build a powerful brand identity that resonates with Arab consumers across the Middle East. Here’s the plan. First, we will focus on cultural marketing strategy and tactics. Vimto Arabia is a drink that has always been popular in the Middle East. Check Out Your URL It’s the region’s preferred alternative to alcohol, and consumers

Porters Five Forces Analysis

Vimto Arabia Navigating Cultural Marketing Landscapes Vimto is a soft drink brand produced by the Diageo Group, a leading international manufacturer of spirits and beverages. The company has a global presence in over 80 countries and in 2017 sold over 1.5 billion cans of Vimto. Vimto is an iconic brand, celebrated worldwide for its distinctive flavor and iconic yellow cans. The Vimto brand has a rich history dating back over a century

Evaluation of Alternatives

My journey into cultural marketing and the challenges I faced in navigating the cultural landscape in the Arabian Peninsula. Firstly, before starting this project, I found it quite challenging to understand the cultural landscape, as I had no background in the area. I was very excited to learn and explore this fascinating part of the world, and I was determined to succeed in my journey. Secondly, I had to overcome cultural barriers that sometimes prevented me from understanding some of the customs, traditions, and behaviors of the people I

BCG Matrix Analysis

One of the major problems of cultural marketing is a lack of understanding between brand and its target audience. This phenomenon is known as cultural gap. It’s a gap that exists between a brand and a customer that the brand does not know how to navigate. Vimto Arabia faced this problem while entering the Saudi market. The beverage market in Saudi Arabia was dominated by the major local brands such as Coca-Cola, Dr Pepper, and Pepsi. The Saudis had strong emotional and cultural attachments to these br

Marketing Plan

Vimto is a British soft drink brand known for its bright yellow packaging and bold, vibrant taste. For the past two years, Vimto Arabia, the Middle Eastern marketing team, has been working hard to navigate cultural markets. As part of its marketing initiatives, Vimto Arabia conducts market research, engages with the local community, and attends key cultural events to understand and respond to local preferences. Here are some examples of how Vimto Arabia Navigates Cultural Marketing Landscapes: