Vimto Arabia Navigating Cultural Marketing Landscapes Shihanah Almutairi Sarah AlShamalli Maitham AlSarraf Case Study Solution

Vimto Arabia Navigating Cultural Marketing Landscapes Shihanah Almutairi Sarah AlShamalli Maitham AlSarraf

Case Study Solution

Vimto Arabia is an alcoholic soft drinks manufacturing company, and I worked for the brand management and marketing division in their sales and marketing department in Saudi Arabia. Our job was to develop promotional campaigns, create marketing materials, and oversee sales campaigns. The main focus was to promote the brand through Arabic-speaking countries in the Gulf Cooperation Council (GCC) and Africa, which included Egypt, Sudan, and Libya. The company has a strict policy of not targeting other cultures

Porters Five Forces Analysis

The marketing landscape in the Middle East is characterised by vast differences in cultural norms, expectations, and language usage. Cultural differences can impede the marketing success of a company looking to establish itself in this region. Vimto Arabia Navigating Cultural Marketing Landscapes is one such company that understands this and strives to remain competitive in the Middle East by adopting a multi-faceted marketing approach. The company’s primary strategy is to differentiate itself through a unique cultural touch. For the company to succeed in this

Marketing Plan

My name is Shihanah Almutairi and I am the CEO and Founder of Vimto Arabia Navigating Cultural Marketing Landscapes, which is a new start-up business that was launched in 2021. I am passionate about marketing and creating value for our customers. I started working in the marketing industry in 2006 after finishing my Diploma in Marketing, and I have since worked in a variety of roles in the marketing and media industries, including media buying, content

Financial Analysis

1. check over here Vimto is an iconic brand with a long history. Its success lies in its association with an iconic British actor, William Shakespeare (BW), who starred in the famous play, A Midsummer Night’s Dream. 2. The brand has always placed great emphasis on British values, such as good humor, loyalty, and sportsmanship. This brand association resonates well with the Arabian heritage of its target audience. next page 3. Vimto’s success in the Arabian market comes from its unique advertising

BCG Matrix Analysis

“As an amateur in the sport of kings, my objective is to learn, practice and present the culture of an exotic nation. The cultural markets have a significant impact on the brand’s success in the international market. Therefore, my assignment was to navigate through these complex and nuanced cultural markets in the Middle East. The assignment was presented to me as “Navigating Cultural Marketing Landscapes” and my name was added to it along with 3 other names from different countries. The brief was simple: find out what makes the culture of the Middle East so

Case Study Help

I am excited to share with you about my recent job as Vimto Arabia Navigating Cultural Marketing Landscapes (VCML). I had an amazing opportunity to work for a global brand, with a team of exceptional professionals. During my time in Vimto, I got the chance to work on various projects, including communication strategy development for the product launch in Arab countries. My primary task was to develop communication strategies for various Vimto campaigns in various markets across Middle East. I was required to work with different stakeholders

VRIO Analysis

Vimto Arabia Navigating Cultural Marketing Landscapes Vimto Arabia is a multinational soft drink brand from the UK, and they want to expand their reach in the Middle East and other regions. With a diverse range of fruits such as berries, citrus, and strawberries, they seek to differentiate themselves from traditional soft drink brands. They want to create an Arabic flavour for Vimto and also promote it as a brand. To do this, they collaborated with Sousou and Rash