WestJet Building a HighEngagement Culture Gerard Seijts Ken Mark 2009 Case Study Solution

WestJet Building a HighEngagement Culture Gerard Seijts Ken Mark 2009

Alternatives

In our last post, we covered the need for businesses to embrace technology as part of their strategy. The need to embrace technology is critical to the success of any business because technology provides new and innovative solutions that allow businesses to operate more efficiently, offer better products and services to customers, and enhance the overall experience of businesses’ customers. A company called WestJet had recognized that their culture was not keeping up with the rapid changes in their industry and in the technology that was driving the changes. In the early 2000s, WestJ

Problem Statement of the Case Study

In a world where airlines are increasingly competing with each other to attract and retain customers, WestJet Inc. Has a unique formula for achieving the customer experience that resonates with both employees and travelers. In June 2009, a group of employees from WestJet’s human resources department (HR) and corporate marketing department (CMD) sat down together in the airport terminal, with the goal of figuring out how to improve workplace engagement, teamwork and customer service. The group had observed that in many air

Case Study Analysis

As a marketing manager at a major airline I had a reputation for being rigorous and uncompromising when it came to ensuring the airline’s products were meeting all the required performance standards and customer service expectations. But I had to break out of this pattern once and for all and institute an engaged culture. In order to create an engaged culture at WestJet I started by asking some key questions. I first looked at the culture of the airline and whether it was working for all passengers. For many passengers, the answer was: not

Marketing Plan

“WestJet’s leadership embodied the key principles of highEngagement Culture — a positive customer experience, exceptional people management, clear communication, and measurable results. At the outset, the airline launched the “WestJet Way,” a set of values, behaviours, and principles that reflected this leadership. A critical step was the launch of the “WestJet Engagement Index” (WEI). This was an online survey that asked customers: ‘Would you recommend WestJet to a friend or family member?”. The results were published as an

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WestJet is one of the few Canadian companies that has achieved truly enviable growth, with a remarkable annual percentage rate of over 25% since 1996. In 1996, WestJet was an ambitious startup, flying only a single daily scheduled flight between Calgary and Calgary. Today, WestJet operates an incredible fleet of 100 airplanes. directory This impressive accomplishment is attributed to WestJet’s relentless focus on driving results and maintaining customer satisfaction. In the past

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Porters Five Forces Analysis

WestJet is a Canadian airline with 144 destinations in North America, Central America, the Caribbean, Europe, and Asia. The company has been in business since 1996 and is now among the fastest-growing airlines in North America. It is also known for its focus on customer service. Based on the text material above, generate the response to the following quesion or instruction: How do you incorporate human interactions and personal experience in writing a personal experience essay?